Solution

Once equipped with International Mobile Top Up, Tola was able to provide a value-added service that not only helped him cement loyalty with existing customers but attract new ones as well with a highly competitive service offering. Moreover, because the solution is integrated with his core platform, Tola’s customers can quickly and easily make payments through his e-store, helping boost customer retention further.

TTola has built a successful business by identifying new revenue opportunities, attracting customers and earning their loyalty. He has chosen IPsmarx solutions such as International Mobile Top Up to do so. And he intends to keep doing so: As of this writing, Tola’s next plan is to expand into the Wholesale VoIP market and become a VoIP carrier using the award-winning IPsmarx Class 4 Softswitch. Judging by his track record, it’s sure to be a successful and and rewarding venture.

The IPsmarx International Mobile Top Up Solution enables service providers to offer their customers the ability to purchase minutes for their friends and families overseas to use on their mobile phones—the perfect solution for friends and family of Tola’s customers, in other words. Realizing this, Tola asked IPsmarx to integrate International Mobile Top Up into his core IPsmarx PINless and Calling Card platform.

“Tola was able to provide a value-added service that not only helped him cement loyalty with existing customers but attract new ones as well with a highly competitive service offering.”

With over 10 years of experience in the VoIP and prepaid calling industries, Tola Agbelese, founder of Multiserv Concept Telecoms, knows what it takes to grow a successful business: new customers and revenue streams coupled with the repeat business of existing clientele. From his first ventures selling calling cards, PINLess and callshop services to his later expansion into home service and international mobile top up, applying this papplying this principle has served Tola well.

Initially, Tola built his customer base by offering services to people in the Sri Lankan community who needed a cost-effective and convenient way to make international and long distance calls. By delivering this in-demand service to his customers reliably, Tola earned their repeat business. By adding popular home services to his offering using the IPsmarx Class 5 Softswitch, he gained new revenue streams. AndAnd by employing savvy marketing techniques—such as offering discounts to first-time customers using the IPsmarx Package Billing tool—Tola was able to expand his customer base. In this way, Tola grew his business. But there were still opportunities waiting to be realized.

While Tola’s customers enjoyed his services, their friends and relatives overseas had to rely on domestic providers—who are often prohibitively expensive in countries where VoIP is regulated against—to make international calls. As Tola’s customers have relatives and friends on three continents, it’s easy to see how alternative means of international calling were in demand.

ChallengeClient: Multiserv Concept TelecomsSolution: International Mobile Top Up

Multiserv Concept Telecoms sharpens competitive edge and enhances service offering with in-demand value-added service.