case study equipment india hyundai construction
TRANSCRIPT
Hyundai Construction Equipment IndiaCase Study
Communication Route ● Highlighted key USPs of various construction equipments
manufactured by Hyundai● Communicated about various offers and contest● Communicated about various internal meets, product meets,
HR meet, etc.● Conceptualised and designed the launched campaign for the
new SMART Plus series● Communicated about the world-class service provided for all
the equipments by Hyundai● Conceptualized & designed the print advertisement● Impactfully Launched the newest SMART Plus Series
Campaign Objective
Enhance brand awareness + brand recall
Increase engagement on social media
PRODUCT LAUNCHSMART Plus Series
OurStrategy
Building excitementStarted the promotion few days
before the launch where we only revealed that something powerful
is coming from HCE
Engaging FormatSince video creates a lot of impact when it comes to engagement, we also included video in few of our creative communication and sent out the message loud and clear
Social Media StrategyLeveraged the follower base on
social media to communicate every feature/USP/benefit during our
launch campaign
Toughest & Powerful Since SMART Plus Series needed to be positioned as the upgraded version of the previous SMART series, we made sure that all the visuals and communication highlighted the same
Print AdsWith regards to an insight during our research, we found a large percentage of the TG was newspaper reader and hence, we made print ads a part of our
communication strategy
Product Launch Strategy
CLICK TO PLAY
CLICK TO PLAY
CLICK TO PLAY
PRINT AD
KEYRESULTSSMART Plus Series Launch
Rise in Engagement
Rise in Engagement
Increased Engagement
Rise inEngagement
24.53 % 24.4 %
30.12 %
KEYRESULTSOverall Project
Impactful Results...
26.35%Rise in engagement on social media
40.48%Rise in Brand Recall
Thank You