case study-callaway by socser
DESCRIPTION
Case Study of Callaway- Work by SocSerTRANSCRIPT
Case StudySocial Media Campaign – Facebook, Twitter and Youtube
Client Callaway Golf India – A leading international brand of golf products.
AgendaTo manage the brand’s social media presence and reach out to golf lovers across the nation.
Objective To increase engagement and awareness of the brand by reaching out to the niche ‘golf lovers’ segment.
SolutionSocSer devised a social media marketing strategy covering the following online mediums:
Facebook Twitter Youtube MailersThe campaign would:
• Aim at increasing brand awareness .• Promoting the brand to the golf audience online.• Engage audiences on social media in sync with the ground activations.
Campaign was started…
Youtube
Youtube
Mailers
Contest
SocSer developed a facebook App to run a creative contest for client:• Hundreds of Delhi golfers took part in the contest.• It was promoted heavily on Facebook and Twitter.• Winner got a chance to play golf with Golfer Jeev Milkha Singh.
JEEV MILKHA SINGH
Results
1,95,153 Overall Facebook Reach
1,00,000 Twitter Impressions
3000+ Youtube Impressions
2,34,829 Google Impressions
5,00,000+ Total Reach
