case study: beat the street
DESCRIPTION
Beat the Street is a global walking competition for schools developed by Intelligent Health and funded by a major brand. We were tasked with further developing the brand we created for the project in its first year.TRANSCRIPT
www.creative-nation.co.uk
CREATIVE NATION® | CASE STUDY : BEAT THE STREET
www.creative-nation.co.uk
www.creative-nation.co.uk
THE BRIEF: Beat the Street is a global walking competition for schools developed by Intelligent Health and funded by a major brand.
We were tasked with further developing the brand we created for the project in its first year.
www.creative-nation.co.uk
THE WORK: DISCOVERY WORKSHOP
We facilitated a 2-day workshop with client, to explore definition, articulation and visualisation of the brand. This included exploring the variety of audiences and how best to engage them.
www.creative-nation.co.uk
THE WORK: THE ASSETS
Out of the workshops, we created a Brand Manual for stakeholders, to guide the communication of the brand. This includes guidance regarding mission, purpose & core values, tone of voice, brand language & use of the brand identity.
www.creative-nation.co.uk
THE WORK: THE ASSETS
We developed a visual language for Beat the Street, to be used across print and online assets.
www.creative-nation.co.uk
THE WORK: REAL WORLD ASSETS
And assets for use on the street.
www.creative-nation.co.uk
THE WORK: THE WEBSITE
We provided art direction and design for the online portal (website).
www.creative-nation.co.uk
THE WORK: THE FILM
We created an animated explanatory film for use in presentations and online.
www.creative-nation.co.uk www.creative-nation.co.uk
www.creative-nation.co.uk