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MARKETING CASE STUDY

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XYZ bank has been spear heading a campaign to increase savings and current bank account across the country. You are the Marketing officer in regional office of Jabalpur Region and the following is your rank in the MIS. Please discuss how you would interpret this MIS to plan your marketing strategy to increase your CASA portfolio by 31st March 2014?For the week 14 Feb 2014 and 20 Feb 2014Cumulative RankRegionTargetLast week RankThis week RankOpened between 14.02.09 & 20.02.09Opened between 02.04.13 & 20.02.14Cumulative Average per day

1Varanasi10700025258412874911.91

2Salem4500010134349463211.88

3Jaunpur158000181127621577439.59

4Coimbatore58000342107755269.30

5Guwahati1350004340271376409.06

6Azamgarh17300051327881574468.65

7Madurai700001382411943677.80

8Raipur490001671487543507.39

9Ghazipur12500014151981969277.24

10Jabalpur1000008101826763597.19

The rank for the week 21st Feb 2014 till 27th Feb 2014Cumulative RankRegionLast week RankThis week RankOpened between 21.02.14& 27.02.14This week Average per dayOpened between 02.04.13 & 27.02.14Cumulative Average per day

1Salem11550128.6510013312.23

2Varanasi52285613.6013160511.94

3Jaunpur111124167.431601599.54

4Coimbatore44223612.02777629.36

5Guwahati3633079.501409479.07

6Azamgarh131322966.471597428.60

7Madurai83379013.16981577.91

8Raipur7158476.05551977.36

9Ghazipur15823708.94992977.27

10Jabalpur10920178.20783767.21

For the week 28th Feb 2014 till March 6th 2014Cumulative RankRegionLast week RankThis week RankOpened between 28.02.14 & 06.03.14This week Average per dayOpened between 02.04.13 & 06.03.14Cumulative Average per day

1Salem11477024.8410490312.49

2Varanasi2823819.4513398611.89

3Jaunpur11932898.431634489.52

4Coimbatore45202910.91797919.39

5Guwahati63429812.351452459.14

6Azamgarh131527666.491625088.56

7Madurai34327011.351014277.98

8Raipur151710015.96561987.33

9Ghazipur81323067.251016037.27

10Rewa57331110.611020997.26

11Jabalpur91020268.24804027.23