case study 1 analysis

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Nina Sky - DayDreaming

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Page 1: Case Study 1 Analysis

Nina Sky - DayDreaming

Page 2: Case Study 1 Analysis

Industry Information & Narrative Theory

• Nina Sky is an American musical due composed by two identical twin sisters Nicola and Natalie.

• Their genre in music are Hip-Hop, Reggaeton, R&B and Dance-pop.• Their new 2012 single ‘DayDreaming’ was released on February 2 and the video on February

28.

• The structure of the music video, plays a non-linear narrative music video where the protagonist of the video is shown as having relationships/affairs with different girls. It shows the contrast of each of the relationship by switching each time (remaining in the same position) of girl. It includes a series of flashbacks and flash forwards of both relationships, perhaps to show the audience the contrast of both or simply re-telling the story of how it started and ended. It also utilises repetition as in between the video it returns to the main ‘DayDreaming’ imagery and iconography that the singers portray. In the end of the video, a sense of ellipsis is created as it jump cuts from an angry climax to this illusionary ‘DayDreaming’ scene. This therefore follows with the non-linear structure of the video but also makes the audience keen to know what happened to both or to find if it’s just a dream or real life.

Page 3: Case Study 1 Analysis

Genre Conventions• Their music genres varies from a mixture of Hip-Hop, Reggaeton, R&B and Dance-pop,

therefore Nina Sky might mix all these genres and their conventions in order to achieve greater outcomes and ideas.

• In most common R&B/hip-hop videos, black and white effects may be used to set the style of the genre and also the antique, faded effect gives a feel of neighbourhood and inner cities, giving the audience a sense of location. A range of shots to show emotions, body language and setting are used by using tracking shots, close ups and mid shots, which are mostly used in Nina’s Sky video.

• In common R&B videos, women are portrayed as sexy, flirtatious and confident by their appearance; they wear minimal clothing or just wear lingerie outfits to entice men showing off their bodies, however in this video, one of the girls breaks the stereotype as she has a masculine sleek figure, tattoos, piercings and a boyish hairstyle and shows a masculine attitude towards her lover. However she still wear minimal clothing when the protagonist and her are in bed.Women wearing minimal clothing creates a male gaze for the male audience, where men will only get interested in the video by the visuals of ladies and not the artist/music itself.

Page 4: Case Study 1 Analysis

Lyrics &

Visuals

Put the lights up, I wanna see your face,When the nights up, remember you in my brain,I wanna make sure we meet later in my dreams,even though you’re not the one laying with me.

We can spend the night together,do it for the rush, we don’t gotta touch,

Take a little ride whenever,never gotta lie, if we close our eyes.

We’re just Day Dreaming, dreaming,day dreaming, dreaming.

Day Dreaming, dreaming, day dreaming, dreaming.

Nobody can say that we’re dishonest,What’s going on between us in so harmless,

a private affair just me and you,don’t gotta be scared with what we do, we do, we

do.

We’re just Day Dreaming, dreaming,day dreaming, dreaming.

Day Dreaming, dreaming, day dreaming, dreaming.

I close my eyes to find you,you’re my little secret.whenever I decide to,

that's the way we’ll keep it.I close my eyes to find you,

you’re my little secret.whenever I decide to,

and that's the way we’ll keep it.

Day Dreaming, dreaming,day dreaming, dreaming.

Day Dreaming, dreaming, day dreaming, dreaming.

Page 5: Case Study 1 Analysis

“Nobody can say that we’re dishonest” In this screenshot of the video, the audience can judge the protagonist that he is being dishonest as he is having an affair with a different girl he woke up with at the start of the video. This then makes the audience go against the lyrics that actually he is dishonest because he is hiding an affair that he is having.

‘DayDreaming’ The main chorus line, reveals in this screenshot that both girls are connected by brain and mind as it is shown by the girls connection by a platted hair bridge. This screenshot creates a daydreaming imagery picture in the audience’s minds, where both girls are the same person representing two sides of one relationship.

Page 6: Case Study 1 Analysis

The visuals and the music do not keep in pace with each other at all times, as the shots are quite short and change in a medium/fast pace. However, time keeps in pace with lyrics and visuals when the chorus ‘DayDreaming’.

“We can spend the night together” This screenshot links with the lyrics as it clearly shows they must’ve spent the night together as both lay together in bed. “We don’t gotta touch” The timing of this line and lyrics keeps in time with the scene that it plays on as it shows that they don’t physically touch. They’re purely just doing it for “the rush” as they say and like the closeness of being together.

Page 7: Case Study 1 Analysis

Camera Work (editing, angles, transitions)

Over the shoulder shots and are used to show the other characters emotions and facial expressions. It is also used to make the transitions between the two female antagonists.

The starting point of each transition to a different shot scene is always focused on the protagonist, following up with a jump cut to the two

female antagonists.

The girl is positioned in a high angle and the protagonist in a low angle, making him inferior and weak. Also the use of Rule of Thirds is applied, making the audience focus primarily on the protagonist.

Page 8: Case Study 1 Analysis

The focus that the camera has when the couples are holding hands is important as it portrays the contrast between the two relationships. The starting point always starts in the middle, close up shot of both couples holding hands however as shown in the first shot, the shot is very stable presenting they’re happy in their relationship, making the transition and the shot at a slow pace and smooth whereas, in the other shot, the fast transition and the sharp, fast movements of the characters presents an agitated, angry relationship between the two.

Page 9: Case Study 1 Analysis

Representation

One of the women in this video is represented as being aggressive and dominant over the protagonist. She seems to have more authority over him by the way she talks and behaves with him, making him weaker and inferior.This is then evidenced in the end by the girl slapping him across the face after they had an argument.

This also suggests how women often overreact as shown in the picture above, making them agitated and all over the place. This portrays women as violent, therefore portraying a different side of them away from the sweet, innocent portrayal that they often show.

Page 10: Case Study 1 Analysis

The male protagonist of this video, is shown as having a mixture of emotions and feelings, depending with what girl he is with. He seems happy, free and having fun however he feels down, frustrated and confused. This portrays men as vulnerable, making the audience feel sympathy for him. This also represents men as less powerful as the female is in control of him. This could also be a true representation when men are unhappy in relationships, making them seek attention and love elsewhere.

Page 11: Case Study 1 Analysis

Ideas I want to take for my music video

One thing I want to take from this video and put in my music video is the suburb, building and inner city and surroundings. This is because this type of location is stereotypically seen in R&B, urban hip-hop genre music videos, which will meet the genre conventions of my genre.

Another idea from analysing this video, is the daydreaming imagery, as in my planning shows scenes where I plan to take shots of the protagonist daydreams about past events.

Another I idea that I took from this video to include in my music video, is the use of flashbacks of memories of past events. I like this idea because it makes my video different from others for having that extra creative effect and structure which will make audiences interested.