case studies from the field

@mcountsIndia [email protected] +91-7799656664 | +91-9986114420 www.mcounts.co

CUSTOMER CASE STUDIES

Problem StatementAn emerging Real Estate Developer was looking to aggressively market the Launch of twoof its projects based out of Bangalore. They were looking for alternate avenues ofmarketing to improve overall Reach, Reputation and ROI

Modus Operandi

Our Team worked on fixing the three main concerns for client:

Improving overall Reach: Through smart targeting and intelligent use of Digital Media Toolswe were able to reach out to new audiences to advertise client's projects. With our analyticsengine, also identified and added new interested audience groups.

Improving Reputation: Through smart content Marketing on Social Media, Sharing accurateproject completion updates, on-ground pictures, Blogging and Online forum Management,we were able to improve Trust factor

Improved ROI: Compared to traditional media (TV, NewsPaper/Print, Radio), we leveragedand optimized various digital resources led by our expert team and in-house analytics tools:Email Marketing, SMS Marketing, Display Ads Real Time bidding (CPC), Google Ads, FB adsand Drip Marketing.

Email Marketing Content Marketing

Search EngineMarketing, GoogleDisplay Ads (PPC)and Real TimeBiddding Campaigns

Mobile Marketing

Social MediaTargeting usingFacebook

Retargeting andAnalytics

EnquiriesGenerated

DaysDigitalFootfall

3700 98K+ 30

Real Estate

Problem StatementA Leading Indian multinational Brand which has niche Lifespaces projects in many metroswas launching it's first project in Bengaluru and was looking for a reliable digital partner togenerate buzz and attract buyers'. Despite being a strong Brand, it faced tough challengefrom Local stronger players.

Modus Operandi

Improving Brand Visibility and Overall Reach: Bangalore being a Tech Savvy geography,Idea was to generate maximum visibility online to support Offline activities. We adopted acomprehensive Digital Ad Strategy ranging from Email, Mobile/SMS (with short-code andMissed call Integration), SEM and PPC, VIZIBL (RTB - Display ads), Social Media (FB)

Drip Marketing Campaign

Comprehensive Content Strategy and Marketing to support lead nurturing, OnlineReputation Management, Social Media and Branding.



Mobile Marketing



EnquiriesGenerated

DaysDigitalFootfall

2850 75K+ 28

Real Estate

Problem StatementA Leading South Indian University which has recently also gone Digital was looking for aDigital Partner to help them get to prospective students for their Online Education andcertification portal offering courses in BIg Data, Business Analytics, Digital Marketing toName a Few.

Modus Operandi

Different courses targeted to different groups of cities. Effective use of publisher network totarget Age and City Wise filters.

Specific leads tracked to specific sources helping in better lead validation, funnel level ROImeasurement & thus optimization

Improved display and Email Creatives/Subject lines etc continuously optimized forperformance



Mobile Marketing



EnquiriesGenerated

DaysDigitalFootfall

3891 151K+ 49

Education

Problem StatementA budding E-Commerce company that produces marketing materials and promotionalitems through mass customization and web-to-print system was looking for a DigitalPartner to help them get to traffic of users for their Online E-commerce platform with highpurchase intent.

Modus Operandi

Targeted different groups of cities and towns. Effective use of publisher network to targetCredit Card owners, E-commerce buyers etc. based on historical data and analyticas. Alsotargeted Tier-II cities, a highly potent market for E-commerce industry.

Retargeting based on purchasing patterns, multiple conversion through single source, Nurturing campaigns and internal cashback/coupon based campaigns. Worked on innovative offers with Clients team and creative subject lines for better tractionand conversion on website.



Mobile Marketing



SalesGenerated

DaysDigitalFootfall

1219 100K+ 120

E-Commerce

Problem StatementAn Japanese Automible Giant launched a new line of cars and was looking for a DigitalPartner to throttle start their campaign to get user intent for test-drive with high purchaseintent.

Modus Operandi

The customers dealership network was good and so we were able to run a PAN Indiacampaign including targeting Tier-II cities and metros. Ran campaigns based on historialdata and patterns based on purchasers income bracket and age.

Landing Page Optimization with OTA for high quality enquiries and ensuring Cnosumersintent was positive and conversion factor high. Customized Hy[erlocal campaign to hook the user with the nearest dealership, increaseTest drive and help sales close more prospects faster,



Mobile Marketing



Test Drives DaysDigitalFootfall

2330 168K+ 60

Automobile

Problem StatementAn leading Banking and Policy agrregator was looking for a Digital Agency to acceleratethe user traffic and generate enquiries on their website.. The traffic should be interested indealing and investing in Financial products.

Modus Operandi

Specially designed landing page with clear UI. Also leveraged the Mcounts mPower networkfor increased registration on the aggregators site. Bringing down the overall cost of registration through retargeting.

Pushed customized content through our affiliate network to enquires which had alreadyshown engagements in terms of Opens and Click Through's on the campaigns. This forbetter lead conversions and building brand trust.

Landing Page Optimization with OTP for removing junk and ensuring high quality enquiryEmail Marketing Content Marketing


Mobile Marketing



Enquiriesgenerated

DaysDigitalFootfall

2650 91K+ 75

BFSI