case studies for the month of october 2014
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Discover our selection of the best creative case studies for the month of OctoberTRANSCRIPT
OCTOBER 2014
(Creative above or below the line marketing operations)
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OCTOBER 2014
BrandsObservatorPlan BelgiumTime Out Hong KongVolkswagen
Business SectorsMedia, CSRCharities, Non-ProfitEntertainmentRoad Safety, Automotive
Media/ChannelsTelevisionSocial MediaDigitalCinema
This month, discover the following…
AgenciesGeometry, RomaniaDuval GuillaumeCheil Hong KongOgilvy China
OCTOBER 2014
When the TV screen becomes the activation point
“There is nothing wrong with your television set. Do not attempt to adjust the picture.”
Geometry Romania has probably remembered the introduction of the old TV show series “The Outer Limits”. There’s a critical need of blood donors in the country which is not solved by a usual media appeal. Therefore in May 2014, the popular TV news OBSERVATOR was been transformed to show the critical lack of blood. The red component of the usual RGV screen and picture has been removed for each viewer spreading the word of life without red blood…
CSR, MEDIA
OCTOBER 2014
Click on image to watch the complete case
CSR, MEDIA
When the TV screen becomes the activation point
“There is nothing wrong with your television set. Do not attempt to adjust the picture.”
OCTOBER 2014
The International Day of the Girl Child last week reminded us of one of the threats faced by girls around the world: forced marriage. In fact, 27 girls are forced into marriage every minute; that’s 2 every second. Child marriage is a global problem. It violates girls' human rights, curtails their education, harms their health and sharply constrains their future. By hijacking the age suitability warnings screened before 12+ movie trailers on TV, in movie theaters and even with pre-roll videos on the Internet…
Plan Belgium hijacks parental advisory notices
Communicating before the movie starts
CHARITIES/NON-PROFIT
OCTOBER 2014
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Plan Belgium hijacks parental advisory noticesCommunicating before the movie starts
CHARITIES/NON-PROFIT
OCTOBER 2014
Ad blockers or pop-up blockers not only threaten the survival of a lot of websites, but also challenge creative advertising. Time Out’s mission is to help its readers to make the most of their "time out". In a busy and hyper-connected city like Hong Kong, do people still have the time to look at magazines? To stand out from the crowd and reach people when they’re still looking at their favorite websites, Cheil has used the pop-up blocker technology…
Time Out to know what’s happening in Hong Kong through a digital communication
Switch the ad banners for a useful information
MEDIA / ENTERTAINMENT
OCTOBER 2014
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Time Out to know what’s happening in Hong Kong through a digital communicationSwitch the ad banners for a useful information
MEDIA / ENTERTAINMENT
OCTOBER 2014
Mobile use is a leading cause of deaths behind the wheel. That is the topic of one of the latest CSR cinema campaigns from Volkswagen in Hong Kong, to highlight the danger of texting while driving. The ad was broadcast in the movie theater, and started with a someones perspective of driving a car on a empty road. Then the theater used a location-based broadcaster to send texts to the public in the movie theater whereas the movie continued to play...
PERSONAL HYGIENE
Interactive cinema ad
PSA Stunt for road safety
ROAD SAFETY/CSR/AUTOMOTIVE
OCTOBER 2014
SEE THE COMPLETE CASE
Interactive cinema adPSA Stunt for road safety
ROAD SAFETY/CSR/AUTOMOTIVE
OCTOBER 2014
Last month showcase
(To see last month’s selection, click HERE) OCTOBER 2014
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