Demi Wrenn

CASE STUDIES

THE HANGOVER - 2009• The main production company responsible for The Hangover is Warner Bros.

• The other companies in association with The Hangover are Legendary Pictures, Green Hat Films and IFP West coast Erste.

• The distributors of The hangover are 20 th Century Fox , Baltic Film, Cinematografica, Warner Bros and many more.

• The director of The Hangover is Todd Phillips. The writers are Jon Lucas and Scott Moore. The main 5 Hollywood actors are Bradley Cooper as Phil, Ed Helms as Stu, Zaxh Galifianakis as Alan, Justin Bartha as Doug and Ken Jeong as Mr Chow.

• Box Office - Budget

$35,000,000 (estimated)

Opening Weekend

$44,979,319 (USA) (7 June 2009) (3,269 Screens)

)

£21,620,272 (UK) (16 August 2009)

£21,260,366 (UK) (9 August 2009)

£20,603,489 (UK) (2 August 2009)

£19,485,350 (UK) (26 July 2009)

£18,142,083 (UK) (19 July 2009)

£11,192,716 (UK) (28 June 2009)

£7,716,785 (UK) (21 June 2009)

HANGOVER TRAILER

• The Hangover Trailer makes you intrigued to see the film. It shows the genre extremely well and can get the audience to watch the film instantly if they like comedy

movies.

• Eventhough its only a trailer, it still establishes thplot of the film and gives us a lot of information in the two

minutes and a half of filming.

MERCHANDISE

• On a variety of different online websites there is merchandise

for The Hangover. From T-shirts to bobble heads to the trilogy of

the Hangover films. This is a form of making the film popular

and so that fans can have an even larger interest in the movie.

TECHNICAL SPECIFICATIONS

WARNER BROS.“WARNER BROS. ENTERTAINMENT INC. is a fully intergraded, broad-based entertainment

company and a flobal leader in the creation, production, distribution, licensing and marketing

of all forms of entertainment and their related businesses.”

The WARNER BROS has the most prestigious and valuable library in the world. With 61,000

hours of programming, including nearly 6,500 feature films and 3000 television programs

comprised of tens of thousands of individual episodes.

In 2012, the Warner Bros. Pictures Group grossed $4.3 billion at the worldwide box office

($1.66 billion domestic, $2.67 international).

HISTORY WARNER BROS. • Family of Harry, Albert, Sam and Jack. Formed 1923 followed by

mergers.

• Could take risks because brothers controlled shares e.g. making

The Jazz Singer in 1927 - first talking picture.

• Famous for tough gangster movies with Cagney, E. G. Robinson

and Bogart. Also musicals with Dick Powell and Ruby Keeler.

• Other stars: Bette Davis, Errol Flynn.

• The Little Three

• Did not own cinema chains.

WARNER BROS.• WARNER BROS. Pictures produces and distributes a wide-ranging slate of some 18-22 films

each year, employing a business paradigm that mitigates risk while maximizing productivity and capital. They either fully finance or co-finances the films it produces and maintains worldwide distribution rights.

• SYNERGY OF WARNER BROS –

• Social Media – The verified twitter account updates fans with exciting news at @WarnerBrosUK.

• Studio Tour London – Harry Potter fans are involved in the Harry Potter experience.

• Warner Bros Creative Talent – “It offers a wide variety of opportunities to study, train and gain invaluable experience and insight right across the entertainment industry – through scholarships at some of the country’s most respected higher education institutions; three Prince William scholarships in Film, Television and Games in partnership with BAFTA; apprenticeships ranging from set-lighting to post-production; trainee positions on every Warner Bros. film production in the UK supported by Creative Skillset; and twenty-five, year-long training course places at Chickenshed theatre company.”

WARNER BROS. RECORDS• Warner Bros. Records are a record company and have a variety of popular

acts such as Cher, Muse, My Chemical Romance and many more.

• The websites informs you on the latest hits and the latest news.

• There is also a Warner Bros. Records store where you can purchase

merchandise.

THE INBETWEENERS MOVIE - 2011

• The three main production companies responsible for The Inbetweeners Movie are Bwark Productions. Film4 and Young Films.

• Some of the distributors involved are Bir Film, ARP Selection, Aurum, Belga Films and many more.

• The main four actors involved are Simon Bird as Will, James Buckley as Jay, Blake Harrison as Neil and Joe Thomas as Simon.

• Budget £3,500,000

• Gross £41,800,000

HOW THE INBETWEENERS MOVIE WAS

MARKETEDThe Inbetweeners movie was marketed to the British public through

teaser trailers. This generated excitement and a thrill for existing

Inbetweeners fans. This would create an enigma tat would attract

the target audience which is teenagers in this case.

There was a variety of film posters, billboards and posters at bus

stops which built up excitement and popularity.

SOCIAL NETWORK MARKETING

• On twitter there is accounts relevant to each character within Inbetweeners. The accounts

are parody and allow fans to Retweet and favorite humorous tweets.

• There is also Facebook pages so you can like them and to show the popularity of

Inbetweeners they have over one million likes.

WHY WAS THE INBETWEENERS MARKETED?

• The Inbetweeners Movie was marketed to promote the film and

attract the target audience they want. This is so when the film

arrives it will be successful.

• If films were not marketed then the consumer wouldn't ’t have

become known to the product. Therefore, it will reinforce

popularity.

POSTER VS. TRAILER

On the left is an image of what the Inbetweeners poster looks like. As you can

see by the image next to it which is in the trailer, that the fonts are exactly the

same font style. This allows us to establish that they are from the same

companyand the film as been made from a series.

BWARK PRODUCTIONS• Bwark Productions is a London based comedy producer founded in 2004 by two former

Channel 4 commissioning editors – Iain Morris and Damon Beesley. Bwark is the best known in the UK for its hit E4 comedy series The Inbetweeners.

• Executives –

Mark LesbirelManaging Director

Damon BeesleyDirector

Iain MorrisDirector

Leo MartinHead of Production

• Key Products – The Inbetweeners (series and movie), Free Agents, Angelos., The Persuasionists

• Genre – Comedy

PRE PRODUCTION OF INBETWEENERS

• The companies involved,

• Bwark Films production company,

• Young Films (joint producer) who had previously backed less successful films but always been apart of the Inbetweeners TV show as a producer.

• Entertainment Film Distributors (distributed the film in the UK for theatrical release) website.

• Channel 4 had DVD and TV rights to the film.

• Film 4 have rental rights through 4oD until the film is screened on UK TV.