1 Copyright 2019 Motivate Design, LLC

Case Story:

Autism Speaks

Heal thcare / Pharmaceutical

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We are Motivate Design.

No matter their size, we help our clients

see around corners and over the horizon

to reduce risk and increase customer

loyalty.

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More than anything else, clients

work with us to arrive at better

outcomes.

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Empowering families

through knowledge

for a better life

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Most children are diagnosed after age four, though autism can be reliably diagnosed as early as age

two.  Early intervention can improve learning, communication, and social skills, as well as underlying

brain development.

With a highly successful advertising campaign for early ASD

detection already in place, Ad Council and Autism Speaks

stakeholders sought ways to encourage parent engagement –

fostering a community of knowledge around detection,

diagnosis, and support.

Exploring a new digital resource for parents of children

affected by autism, the Ad Council engaged Motivate to

help facilitate a series of Design Sprint workshops driving

towards an MVP solution for development.

Over the past few decades, efforts to build

greater awareness of autism have successfully

generated millions of dollars in funding. Through

working with the Ad Council, Autism Speaks saw

a new opportunity to encourage parents to seek

ASD testing earlier for their children.

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EXPERIENCE STRATEGY

We conducted a week-long Reframe Design

Sprint Workshop with Ad Council and Autism

Speaks participants to discover, design, implement,

and reflect on a potential MVP solution with parents.

Functional Prototype Designs were tested

with parents to validate early concepts.

A full Reframe Workshop Solution Pitch

Deck was presented to the combined stakeholder

panel for next step development.

SOLUTION DESIGN

Post-workshop, we refined prototype designs and

prepared final files for handoff to development.

INSIGHTS GATHERING

We worked with internal Ad Council

stakeholders to understand, educate,

and advise on a go-forward best

practice approach for Design Thinking

and Hackathon programs.

We conducted pre-workshop

stakeholder interviews with internal

Autism Speaks team advocates and

parents of autistic children to understand

their journeys from diagnosis to treatment

and ongoing care.

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Through ongoing partnerships, our

Reframe Workshops aided the Ad Council

in adopting Design Thinking and Design Sprint

methodologies for use in current and future

campaign work.

For Autism Speaks partners, we were

instrumental in creating an early go-to-

market solution aligning with

existing campaign goals to reinforce the

message of early diagnosis, greater access to

knowledge, and a caring community of support.

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Our goal is to help you connect with your customers and

achieve maximum business impact through investing in UX.

Check out what our expert team is thinking at:

https://motivatedesign.com/youx.

DIRECTOR, BUSINESS DEVELOPMENT

CALL 917.693.4646

EMAIL kara@motivatedesign.com