8/18/2019 Case Solution on Xrox

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1. What micro environmental factors have aected Xerox’s performance since the

late 1990s?

 The micro environmental factors that have aected Xerox’s performance since the

late 1990s

are technological, cultural, and economic forces. round the late 1990’s a shift in

theindustr! "egan to occur, as "usiness transitioned a#a! from the need for

exclusivel!

ph!sical copies of documents, moving man! of these $les into digital data"ases.

 The

internal culture of Xerox did not entirel! comprehend the implications of these

changes as

the! "egan to occur and su"se%uentl! did not adapt to meet their clients ne# needs

fast

enough. The resulting aftermath #as that Xerox’s mar&et capitali'ation fell

dramaticall!,

from an exceedingl! valua"le "usiness (ust a fe# !ears earlier, to the point #here

the

"usiness #as on the "rin& of "an&ruptc!.

). What macro environmental factors have aected Xerox’s performance during that

same period?

 The macro environmental factors that have aected Xerox’s performance during

this same

period are the compan!, the changing mar&et, and the pu"lic. To expand, the

compan!, inthat it did not do #hat it could in order to &eep up #ith the changing mar&et,

customer

mar&ets, people changing their #ants and Xerox not pa!ing attention, and pu"lics,

such as

the general pu"lic, #here Xerox #as not concerned enough #ith their consumer’s

attitude

to#ard their products.