case solution

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Mar-11 GUJARAT 9507556 MAHARASHTRA 12429011 RAJASTHAN 5859719 2010- 1,15,000 2 WHEELERS, GROWING @ 20% 2011 FEB- EQUITY 450,000 MARCH12- 2 WORKSHOPS, 212 EMPLOYEES, 16000 CLIENTS MARKET PEAK- 160-175 PEOPLE/1000, OR 60-70% HOUSEHOLD 2011-12 SALES VOLUME- 13.4Mn INDIA, URBAN - 55-60% HOUSEHOLD PENETRATION, RURAL-<15% 2016-17 RURAL MARKET 55% SALES

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Sheet2Mar-11in Mn+ citiesurban %rural%GUJARAT950755640000058%42%MAHARASHTRA1242901151210058%42%RAJASTHAN585971916940058%42%20072008200920102011201220172020%of 2 wheeler71.571.571.771.771.8total vehicles(Mn)96.7105.3115127.7141.8two wheeler abs69140500752895008245500091560900101812400total households222,000,000248000000268000000281000000addressable household870000001520000002100000002350000002 wheeler penetration48%45%57.50%77.50%2 wheeler household41760000684000001207500001821250002010- 1,15,000 2 WHEELERS, GROWING @ 20%2011 FEB- EQUITY 450,000MARCH12- 2 WORKSHOPS, 212 EMPLOYEES, 16000 CLIENTSMARKET PEAK- 160-175 PEOPLE/1000, OR 60-70% HOUSEHOLD2011-12 SALES VOLUME- 13.4Mn INDIA,URBAN - 55-60% HOUSEHOLD PENETRATION, RURAL-