case solution
DESCRIPTION
case analysisTRANSCRIPT
Sheet2Mar-11in Mn+ citiesurban %rural%GUJARAT950755640000058%42%MAHARASHTRA1242901151210058%42%RAJASTHAN585971916940058%42%20072008200920102011201220172020%of 2 wheeler71.571.571.771.771.8total vehicles(Mn)96.7105.3115127.7141.8two wheeler abs69140500752895008245500091560900101812400total households222,000,000248000000268000000281000000addressable household870000001520000002100000002350000002 wheeler penetration48%45%57.50%77.50%2 wheeler household41760000684000001207500001821250002010- 1,15,000 2 WHEELERS, GROWING @ 20%2011 FEB- EQUITY 450,000MARCH12- 2 WORKSHOPS, 212 EMPLOYEES, 16000 CLIENTSMARKET PEAK- 160-175 PEOPLE/1000, OR 60-70% HOUSEHOLD2011-12 SALES VOLUME- 13.4Mn INDIA,URBAN - 55-60% HOUSEHOLD PENETRATION, RURAL-