Strategic Management AnalysisCase of Tesco Plc in UK

1. Introduction(300 words)1.1 Scope of Report1.2 Overview of Tesco Plc in UKThe company selected for this task is Tesco is the largest food retailers in the world with revenue in excess of 54 billion in 2009 and employing over 470,000 people. They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK.

Market Share of Grocery Stores in UK

(Source: Statista, 2015).

The strategies that have been adopted by the company involve introducing the Club Cards and applying customer centric approach for the purpose of attracting and retaining the customers.

1.3 Supermarket industry UKA brief overview of the overall supermarket of UK1.4 Key RequirementsIt will define the scope of report through discussing main requirements of the below 3 tasks

2. Task A(1000)2.1 Market Environment Analysis:2.1.1 Micro Environment (Porters)An analysis of the structure of the industry should be undertaken in order to find effective sources of competitive advantage (Porter, 1985) i.e. Tesco is include threat of substitute products and services, threat of entry of new competitors, intensity of competitive rivalry, bargaining power of buyers, bargaining power of suppliers.2.1.2 Macro Environment: (Pestle)The macro environment for Tesco can be analyzed with the help of certain adequate tools such as PESTLE analysis and Porters five forces .The PESTEL framework below analyses the dynamic and unpredictable environment in which Tesco operates by identifying the forces that have the most impact on Tescos performance: Political:The politically growth of Tescos international business of country. Environmental:Greener Living Scheme on environmental issues. Social:Consumers attitude and behavior towards food. Technological:advance technology Online retail shopping. Legal:Product packaging Act. Economical:Economic factors impact directly on the buying behavior of customers.

2.2 Critical Success Factors for TescoThese factors will be determined through the analysis conducted above.

3. Task B(1000)3.1 Internal Analysis3.1.1 Identification of Appropriate ToolsIt will involve the selection of two or three tools related to Marketing objectives & strategy Generic Strategies, Growth strategies, Competitive Strategies, Marketing mix Vision, Mission & Value Proposition - Value chain analysis - KSF and CSF analysis, SWOT3.1.2 Internal Analysis of Tesco The most appropriate tools will be SWOT, Value Chain Analysis, Generic Strategies and the discussion on the marketing mix, vision, and mission and value proposition of the company. SWOT Analysis Strengths:very strong brand name and financially powerful. Weaknesses:high dependency on UK domestic market. Opportunities:market extension and joint venture. Threats:increasing the number of competitors likeSainsbury's, Marks & Spencer and Morrisons, ASDA

Value Chain Analysis Generic StrategiesMarketing mix Vision, Mission & Value Proposition3.2 Resources and Capabilities Analysis of Tesco

4. Task C(700)4.1 Defining Strategic Fit AnalysisIt will involve the theory and definition of strategic fit analysis 4.2 Strategic Fit of Tesco (on the basis of SWOT)It will be done on the basis of the information collected and evaluation done above.

5. Literature Sources(5 important)6. References Statista.(2015). Market share of grocery stores in Great Britain for the 12 weeks ending March 29, 2015.[Online]. Available at [Accessed on 13th July, 2015].