case histories - filcro media staffing

8/9/2019 Case Histories - Filcro Media Staffing

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3-27-2010

On this page, Filcro Media Staffing offers a number of case histories to exhibit the firms recruitment experienacross specific business verticals unique to the media and broadcasting industries.

Compensation of the executive searches successfully completed by Filcro Media Staffing on this page rangea low of $100,000.00 (One Hundred Thousand USD) to $10,000,000.00 (Ten Million USD)

Recruitment efficacy is documented for review within context of a client companys single or combined businetechnical or creative goals. The firms objective by making these case histories public is to provide transparenthrough individual search ecologies to display Filcro Media Staffings capabilities to new clients of the firm.

When not deemed confidential; the firm randomly exhibits modality during the determination of an executivescapacity and justifications related to each search assignment and the corresponding client companys busines

objectives. Specific inquiries for retaining Filcro Media Staffing can be addressed at: Terms & Conditions.or th

designated menu link to your left, under methodologies.

CEO - Telecommunications - Voice, Video & Data

President - Global Real Estate - Media and Entertainment

President - International General Manager - TV Network, MSO and International Media Holdings

President(s) - Network Sales - On Air, Online and Wireless - Telecommunications

President / COO - International Music and Entertainment Sales - Multinational Entertainment

CFO - Executive Vice President - Global Media Conglomerate

CSO / Executive Vice President - Online Interactive Sales - International Entertainment Company

GM - International General Manager - U.S. Based Satellite Network - MENA and U.S.

GM - TV Station Group - Diversified Station Holding Company - U.S. & Canada

GM - International General Manager - Radio Networks - RF. Satellite, Interactive - Middle East - N. Africa

GM - CATV - Telecommunications and Municipal Utility Company

Senior Vice President - TV Network Sales Operations - Traffic, Inventory, Planning, Technology

Senior Vice President - Advertising & Broadcasting Sales - Domestic & International

Senior Vice President - Broadcasting Sales & Operations Technology - Cable TV Network

Senior Media Director - TV, Print, Interactive - U.S. and Canada - Advertising Agency

Editor-in-Chief- Interactive Online Properties - Entertainment Conglomerate

Vice President - TV Network Interactive Sales - Media & Entertainment Conglomerate

Vice President - Online Advertising Sales - Cable TV Network

Vice President - Finance - Network Advertising Sales and Financial Reporting - Cable TV Network(s)

Vice President - Programming - Sports Network

Vice President - Corporate Network - Broadcast Operations & Creative Communications Vice President - Traffic - Cable TV Network - Traffic and EDI Systems - Cable TV Network(s)

Vice President - On-Air Promotion - Diverse Global Merchandising Conglomerate

Executive Producer / ED - International News Convergence (NGO) - TV, Radio, Broadband - Prague

Executive Producer(s) * - Middle East - N. Africa News and Special Interest Programming - TV Network Executive Producer - Radio Network - The Arts - Production and Development

Senior Producer - International Corporate Communications - Fortune 100 Multinational

Managing Editor - Economic & Educational - Web Site

Senior Director - Real Estate - Media & Entertainment Conglomerate - Holdings and Facilities

Senior Director - Employee Relations - Entertainment Conglomerate - Human Resources

Senior Director - Ad Sales Planning and Operations - Cable TV Network - National TV Ad Sales

Director - Broadcast Distribution Technology - Operations and Engineering - Major TV Network

Director - National Automotive and Packaged Goods Ad Sales - Cable TV Network
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Director - Online Advertising Sales - Cable TV Network

Director - Online Interactive and On-Air Client and Creative Services - Cable TV Network

Director(s) * - International Broadcast Operations - Satellite TV Network - Global Director - Human Resources Generalist - Major TV Network

Director - Network Research and Analytics - Cable TV Network, Interactive, Wireless and Place Based

Director(s) * - Revenue Optimization - Cable TV Network Director - Paid Programming Advertising Sales - Regional Network

Director - Affiliate Marketing, Public Relations and Special Events - Cable TV Network

Director - Network Distribution - Multiplex, Engineering & New Technology

Art Director - Health / Medical / Education - Web Sites

Manager(s) * - Online Advertising Sales - Music and Entertainment Web Site Manager(s) * - Online and On-Air Advertising Sales - Cable TV Network Manager(s) * - National Advertising Sales - Cable TV Network Manager(s) * - Digital Ad Networks Advertising Sales - Interactive Entertainment Company Manager - International Strategic Programming & Production - Fortune 100 Multinational

Financial Analyst(s) * - Advertising Sales - Cable TV Network Senior.Administrator - Talent Payment SAG, AFTRA, AFM - Advertising Agency

National and International Media Executive Search Case Histories by Filcro Media Staffing

*Redundant case histories. too many to list. Provided for client review if requested. Thank you.This URL:http://www.executivesearch.tv/html/case_histories.html

Filcro Media Staffing, All rights reserved, 1985 - 2010 Filcro Media StaffingNational and International Media and Broadcasting Executive Search Firms

International media and broadcasting executive search across multiple media platforms. Filcro Media InternationaCopyright 1985 - 2010 All Rights Reserved. http://www.ExecutiveSearch.TV
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3-27-2010

TelecommunicationsDigital Voice, Broadcast Video, Advanced Data & Technology

Chief Executive Officer - Executive Director

Iowa, USA based searchFMS OIC New York reporting to Executive Search Committee in Iowa

ClientA government / private industry hybrid with some of the most advanced fiber facilitates and

infrastructure in the United States. These facilities service Consumer, Business, Government, DoDAcademic, Law Enforcement, Public Broadcasting, Research and Medical communities with High-EDigital Voice, Video and Data services. These hardened facilities are located on a Federal Reserva

within a Secure Military FacilitySearch Chief Executive Officer Executive Director

Client SituationAn executive search committee was formed consisting of representation from eac

primary constituency to identify an executive search firm to conduct the national search to identify aCEO/ED.

Executive Search Committee Member Industry and Sector inclusion

Television Broadcasting Telecommunications Department of Defense Education Government Legislative Government Information Technology Medical Services and Technology

The executive search committee (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TFfunctioning as Officer in Charge of Search after conducting their own national identification efforts tidentify the ideal executive.

FMS was retained

FMS Officer in Charge of Search TF was flown to thclient company, met with the ESC and commencedsearch by first reestablishing a consensus of thecommittee based on Filcro Media Staffings experiewith similar searches and desired skill sets.

FMS was provided a tour of all technical and operational facilities to evaluate all hard and soft assethey relate(d) to the skills required of the new ED. This tour was invaluable in garnering anunderstanding of a unique culture comprised of Government, Business and Civilian Interests.

The diversity of the constituency on the executive search committee caused an unusually abundanset and multiple industry experience requirement document, to be initially drawn. It was necessary
http://www.filcro.com/http://www.executivesearch.tv/html/seit.htmlhttp://www.executivesearch.tv/html/news.htmlhttp://www.executivesearch.tv/html/________our_industry_cares.htmlhttp://www.executivesearch.tv/html/faq.htmlhttp://www.executivesearch.tv/html/location.htmlhttp://www.executivesearch.tv/html/searches.htmlhttp://www.executivesearch.tv/html/__company_profile.htmlhttp://www.executivesearch.tv/html/resume_policy.htmlhttp://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.executivesearch.tv/html/methodologies.htmlhttp://www.executivesearch.tv/html/services.htmlhttp://www.executivesearch.tv/html/practice_groups.htmlhttp://www.executivesearch.tv/index.htmlhttp://www.tvstaff.com/


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FMS to establish a hierarchy of desired skill sets and industry experience to proceed with universecompilation and tiering. FMS reported to an ESC consisting of seven (7) executives participatingremotely by video conference at times. SEIT offered many advantages during internal consensus

building.

FMS was fortunate to have such vocal, articulate and free flowing input from the ESC. Theestablishment of the new document used for universe compilation was accomplished immediately.

Due to political and proposed legislative issues the search offered many challenges. An executihad to be identified that could function within an organization that could possibly experience

fundamental core changes in a brief period of time.

Some of the challenges facing the new Executive Director (ED)

Change Management Resource Allocation Customer Service Adaptation of Technology to Client Needs Legislative Awareness and Formulation Financial Management and Budget Controls Vender Partnerships - Relationships Human Resource Concerns

Solution FMS proceeded to Identify the "best in industry" chief operational executives and CEO s

proven record of success in dealing with corporate and technical ecology with documented effectivmodality being of primary concern in sophisticated broadcasting, military, distribution andtelecommunication environments.

An executive capable of focusing on cohesive management team development could be responsive to a diverse customer base was essential. The constituencto witness immediately, traits that would facilitate efficacy in areas of this prior

concern.With an unusual need for network client competency assurances at the onset, tactical, strategic a

technological acumen was required to compliment effective mentoring skills.

As the ESC was torn equally to the new executive being from the private or government/public secwe needed an executive with proven experience functioning within both worlds from a serviceperspective.

Successful candidate identified An executive director of a next-generation network services prov

offering a comprehensive portfolio of network and broadband media services to companies andgovernment concerns whose businesses require intensive amounts of bandwidth. This executiveserviced Regional Bell Operating Companies, Interexchange Carriers, international carriers, wirelecompanies, cable service providers, and major Internet service providers and media content owneThis executive was also familiar with hardened facility requirements that are inherent to the environ

and functionality of these unique facilities.

The executive was ambitious and an accomplished manager with the proven ability to identify areastrength and weakness in hard and soft assets. He improved bottom line results in every environmehe managed directly or on a dotted-line. He was pro-active and detail oriented with a hands-on teamanagement style focused on the big picture and developing strategies to achieve objectives, yet hhad the sensitivities to successfully manage the unique constituency issues of the organization. Hisexperience in P&L and cost center management, business development in a corporate environmenmarket strategy, product development, operations, turnarounds and call center operations were qudistinct from that of other candidates.

The cultural fit was proper from functional, technical, business and personal perspectives relevant
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present and proposed core changes of the network itself. His capacity to transition the environmenculture from a predominantly military feel and culture to that of private industry was apparent also

The executive had implemented market based pricing approaches that in the past, improved averarevenue per operating unit by 30%.

The executive experienced a smooth and speedy relocation and is performing exceptionally well.

We found the executive to be an exceptional business person, fine gentlemen and a respected meof the community.

Senate confirmation was required and received for this CEO / Executive Director.

Filcro Media Staffing, All rights reserved, 1985 - 2010 Filcro Media StaffingNational Media and Broadcasting Executive Search Firms

This URL: http://www.executivesearch.tv/html/_______ceo_case_history.html

International media and broadcasting executive search across multiple media platforms. Filcro Media InternationalCopyright 1985 - 2010 All Rights Reserved. http://www.ExecutiveSearch.TV

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3-27-2010

Filcro Media Staffing Case History

President Global Real Estate Holdings

Location New York, NY - USA

FMS OIC reporting to The Board of Directors

Client Diversified Media & Entertainment Conglomerate

Client Situation Succession Planning


Television Networks - Cable & Broadcast Radio Broadcasting Networks Motion Picture Studios Advertising Print Publishing Entertainment Venues Network & Syndicated Programming Producers Fortune 50 & 100 Financial, Industrial & Telecommunication Conglomerates Multinational Law Firm

The executive search committee (ESC) with the President / CEO acting as point of contact, identifieFilcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to cona national search to identify the proper President of Global Real Estate. The firms specialization inmedia and communications industries was beneficial at every phase of the search process.

The diversity of the global portfolio: Raw land for business, industrial, agriculture, entertainment. Ofor broadcast operations, production, engineering, network operations centers, executive offices,satellite earth stations. Entertainment venues included amusement parks and sports facilities. Theare just a few examples of the complexity of the portfolio this executive would be managing.

Some of challenges facing the new divisional President

Change Management Portfolio Management Divestiture of Idle Assets Centralize Control of International Assets Land and Building Acquisitions Lease Portfolio Optimization Security Hiring (2) Vice Presidents and Implementing Best Practices

Solution

FMS proceeded to Identify the senior most real estate executives with current managementresponsibilities that were global in nature managing real estate portfolios of equal or greater scope
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prerequisite was the governance of real estate portfolios through internal resources that met orexceeded the scope and worth of the firms global holdings. The capacity to identify an executive wcould maintain greater controls and optimize return by brining in-house what was current out-sourcwas essential.

Successful candidate identified

Our firm first scrutinized real estate executives from the media and entertainmensectors in New York, Los Angeles, Chicago and Japan we were not satisfied withinitial universe and asked the board if in order to identify a candidate who met alprerequisites established by the board if we could look outside of media and

telecommunications. Gaining consensus of the board we proceeded to aggressivelylook at other sectors with substantial real estate holdings.

Greater scrutiny of multi conglomerates in the financial and industrial sectors proved to meet or exthe boards expectations.

A Managing Director of a diversified multinational financial institution based outside of a majorgeographic market was ultimately identified, hired and unanimously approved by the board.

The executive and his family were relocated and successfully acclimated to New York City. Theexecutive has exceeded the firms expectations from a management and asset optimization perspe

This URL: http://www.executivesearch.tv/html/president_media_real_estate.html

Filcro Media Staffing, All rights reserved, 1985 - 2010 Filcro Media Staffing - National Media and Broadcasting Executive S

Firms - Selected Case Histories


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3-27-2010

Music, Entertainment, Social Networking, Communication

Chief Sales Officer (CSO)

New York, NY, USA based search

FMS OIC New York reporting to the chairman of the board

ClientA global media and entertainment conglomerate.

Search Chief Sales Officer Executive Vice President

Client SituationAn executive search committee was formed consisting of representation from eac

primary constituency to identify an executive search firm to conduct the national search to identify global CSO/EVP.


Television Broadcasting Telecommunications Motion Picture Media Ratings Analysis Music Publishing and Production Social Networking

The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS).

FMS was retained

FMS Officer in Charge of Search (OIC), met with the ESC and commenced with the search by firstreestablishing a consensus of the committee based on Filcro Media Staffings experience with simsearches for senior level media sales executives.

FMS was provided a strategic overview of where the board would like to see the firm from a structuand revenue perspective within the next 1-3-5 year increments.

The diversity of the business, technical and creative constituency on the executive search committcaused little debate as to who the ideal CSO would be.

Some of the challenges facing the new CSO / Executive Vice President

Establishing offices in New York. Los Angeles, Chicago, Mexico, South America and Europ Hiring sales staff and leadership for all offices Creating a domestic and international sales operations infrastructure Initiating domestic and global revenue share agreements Setup digital ad network relationships

Streamline costs associated with business, technical and creative asset Vender Partnerships - Relationships
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Solution FMS proceeded to Identify the "best in industry" CSOs; EVPs and SVPs from appropriaenvironments with a proven record of success in building solid infrastructure of companies with simrevenue generation goals in global digital media markets.

As the board had setup 1-3-5 year revenue goals it was essential that the CSO had exhibited efficamultiple phases of revenue growth in the tens to hundreds of millions of dollars.

The board required expeditious results to meet revenue projections to assure that the planed acquof a competitor could take place.


A CSO / EVP was identified and hired with both startup and global media conglomerate experience across three mplatforms. This executive had led and grown teams in the $20 Million to $600 Million USD range.

From a cultural perspective the executive was well suited to work with the president of each respective operating gtechnology and creative areas.

The new CSO / EVP was quick to setup US and international operations and the agreements desired by the boardwith their business plan.

Filcro Media Staffing was praised by the board, EVP s of programming, marketing and technology for identifying anexecutive who exceeded their expectations.

This URL: http://www.executivesearch.tv/html/international-social-networkin.html

Filcro Media Staffing, All rights reserved, 1985 - 2010 Filcro Media StaffingInternational Media and Broadcasting Executive Search Firms

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3-27-2010

A privately owned satellite broadcaster with TV, Radio, Publishing and Internet holdings in the UnitedStates and the Middle East

International TV and Interactive Group (GM)

Based - Washington, DC - USA

Filcro Media Staffing (FMS) OIC New York - Reporting to President & CEO

Client - U.S. based international broadcaster across multiple media platform

Search - General Manager GM

Client Situation - CEO desired growth and needed new leadership to monetize broadcast and interactive hoby increasing the quantity and quality of programming in two languages. Requires build-out of interactive propand associated content to reach commercial markets. Inventory, Traffic, Sales, Sales Services, ProgrammingBroadcast and Production Operation all need to be retooled.

Sector inclusion:

Broadcast Television Cable Television Satellite Television English and Farsi Media Markets

The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Sea

FMS was retained.

FMS Officer in Charge of Search worked directly with the CEO to establish the experience required and the jodescription to attract the proper GM.

FMS was provided with technical, strategic, operational, organizational, financial and cultural overviews requeto evaluate all hard and soft assets as they relate(d) to the skills and experience required of the new GM.

Some of the biggest challenges facing the new General Manager (GM)

Change management Renegotiating current production contracts Identifying new production facilities and build-out Formalizing production, co-production, development and programming acquisitions Financial management and budget controls Human resource policy and procedure formalization Sales infrastructure - front and back office Broadcast operations and engineering Interactive site build-out monetization Branding of TV and interactive properties in domestic and international markets

Solution FMS proceeded to Identify "GMs" with combined domestic and international experience in the MENthe U.S. directing multinational broadcast entities within the clients genre.


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Working outwards from the Washington, DC geographic, the firm was aggressive in identifying local candidaterequiring relocation. This proved to be highly successful is identifying the final executive hired even though hrecently relocated to the West Coast.

The firm required a solid history of positively turning around and or building new broadcast entities that wereprofitable in a brief period of time. This history had to be accompanied by tactical and strategic leadership ininternational markets directly related to the clients MENA and U.S. interests.

The new GM would be inheriting an organization that lacked proper monetization, formalized policies andprocedures and a number of operational contracts for production, broadcast operations and facilities that werenegotiated appropriately.

Financial controls were needed immediately to rectify spending not in line with the firms gross revenue.Programming and production costing was extreme for the entity based on the number of hours of originalprogramming.

Traffic, Inventory, Sales, Sales Planning and Client Services all will need to be addressed by this new GM to aad agency and direct client advertising participation. This new GM will require acumen that will allow the integof broadcast TV with the interactive property in a seamless manner so sales plans could be offered across boplatforms.

Our goal as a solution to our client was to also identify and attract a GM who had a current understanding of tMENA and the related U.S. MENA geopolitical landscape.

The ecology of the entity required a GM who could bring about continuity while setting new standards in busincreative and technical areas. A great deal of maturity and self assurance would be required to build confidenstaff that clearly lacked honed leadership.

Successful candidate identified as new GM

A veteran international TV media executive with multi-departmental management skills inclugeneral management, strategic planning, news, programming, ad sales, promotion, marketibranding & new media.

Recently relocated to the West Coast this GM was currently a Senior Adviser for a leading internationalmanagement-consulting firm developing a new Pan-Arabic satellite-delivered news and information channel in

Middle East.

Prior to this, the new GM had successfully built-out a new national, commercial station, creating new state-of-HD-ready broadcast facilities in 3-months, supervising a staff of 200 and increased revenue by 40% in 3-montime as he increased audience by 75% in their key demos.

This TV executive was selected by a non-partisan U.S. Federal agency, appointed by the President of the UnStates to develop plan and guide 3 satellite-delivered news and information based channels in 22 countriesthroughout the Middle East, North Africa and Europe. He supervised and directed the construction and build-othe hiring of management and staff for all operating departments including news, production, programming, finhuman resources, branding, marketing, new media and technical operations in the Washington, DC and in theMideast.

As the Group Chief Operating Officer of another international broadcasting concern he successfully directed tmanagement of the TV networks (6 channels), programming, ad sales, news, marketing and branding strategderegulation was introduced into the markets. After 2 years he retained a 78% share of the TV advertising mand a 75% share of the audience. He realized a $0 to a net-profit of $78.5 million in that 24 month period. Hischallenges of the SARS virus, regional terrorism and recession were overcome by his exceptional leadership

This TV executive has been successful in every international broadcast entity he has ever been appointed to

The executive was relocated from the West Coast and had made a smooth transition to the new organizationhas exceeded all expectations and is making the clients business goals a reality in U.S. and MENA markets.

Filcro Media Staffing, All rights reserved, 1985 - 2010

International Media and Broadcasting Executive Search Firms - http://www.ExecutiveSearch.TV
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MENA General Manager Case History: http://www.executivesearch.tv/html/gm_mena.html

MENA Media Staffing is a Filcro Media Staffing Company


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3-27-2010

General Manager (GM) - TV Stations Group - California, USA baseEnglish and Spanish Language Broadcast Properties

CBS and Azteca P roperties

Filcro Media Staffing (FMS) reporting to client Executive Search Committee (ESC) comprised of CFinancial Officer, President and Chairman of the Board

Client

Diversified multinational conglomerate with broadcasting, real estate, banking, food services andtransportation holdings.

The company is known for acquiring companies in diverse business sectors and making them besclass by installing new management and business practices to optimize financial return.

Search

GM for two TV stations located in Southern California

Client Situation

The owners recently acquired multiple English andSpanish TV broadcast assets located in SouthernCalifornia. The need was for a new station group GMmanage the properties and strategically lead theorganization across multiple platforms. After acquirthe broadcast properties the owners infusedapproximately $20,000,000.00 U.S. to upgrade thefacilities production, engineering and operational

resources.

The new owners wanted to capitalize on an under served Hispanic market in their DMA and alsooptimize business, creative and technical opportunities for the stations in a high income demograin Southern California if managed appropriately.

An executive search committee was formed consisting of the CFO, President & Chairman of thediversified holding companies. Tony Filson (TF) was assigned as the Officer in Charge of Search (Oand conducted the national search from Filcro Medias New York City offices.


Television Broadcasting Radio Broadcasting Online Interactive

The ESC designated the CFO as the point of contact.

Subsequent to Filcro Media Staffing being retained
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FMS OIC TF participated in a number of phone conferences with the CFO, President & Chairman.

FMS was provided with organizational charts, financial statements and personnel records relevant search. TF established a profile that met with the consensus of the ESC based on the firms experwith similar searches and the boards desired short and long term business goals.

FMS was fortunate to have a CFO functioning as liaison who was always accessible and able to prinformation on a timely basis.

Some of the challenges facing the new Senior Vice President were

Change Management Best Practices GSM Identification Hispanic and English Market Adaptation The Morale of the Company Attracting and Retaining Business, Technical & Creative Executives Growth of New Markets Across Multiple Media Platforms in Multiple Languages To Monetize Digital Assets Bring Continuity of Management to the Local Community Served, The Broadcasting Comm

Station Employees, Ad Agencies, Clients and The Network as an Affiliate.

Solution

FMS proceeded to Identify the "best in industry" Presidents, CEO s, GMs and Station Group Presifrom appropriate DMAs with distinct similarities and proven efficacy with growth objectives relevathe ecology of the clients newly acquired media holdings.


A President & CEO of one of Americas leading broadcasting companies who s experience andprofessional interests were directly in line with those of the client company.

In his role prior to being recruited by the firm he oversaw the day to day operations for 42 TV statio25 markets with 8 Regional Vice Presidents reporting into him. His experience managing, hiring, traand motivating people with diverse backgrounds was well noted in the broadcasting industry.

He brought to the new owners 25 years of television station management on a national level. Hisbusiness, technical, creative and financial acumen placed him as one of the top TV broadcastingexecutives in his space, in America.

This TV executive also served as both Chairman and President of the Board of Directors of two StaAssociations of Broadcasters.

Summary

The executive and his family were successfully attracted and relocated by anenthusiastic board and Chairman. Filcro Media Staffing participated in theemployment contract phase and the Candidate, Chairman, President and CFO all exceptionally pleased with the firms modality, efficacy and cadence.

This URL: http://www.executivesearch.tv/html/gm_station_group.html

Filcro Media Staffing, All rights reserved, 1985 - 2010 Filcro Media Staffing - National Media and Broadcasting Executive

Firms - Selected Case Histories for GMs and Presidents of TV Station Groups.
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3-27-2010

Middle East and North Africa BroadcastingInternational Satellite and Broadcast Radio Networks

Executive Director Middle East Radio and Interactive Networks

Washington, DC - USA basedFMS OIC reporting to President - Washington, DC - USA

Client: Global Media Conglomerate seeking to upgrade their international radio broadcasting prop

in the U.S. and the Middle East.

Search: Executive Director Middle East Radio Networks

Client Situation: A mandate to effectively communicate with the youthful population of Arabic-spe

in the Middle East by providing up-to-date news, information and entertainment on FM, medium wainternet and satellite throughout the region.

A need to broadcast accurate, timely and relevant news about the Middle East, the world and the UStates.

Maintain the highest standards of journalism, a free marketplace of ideas, respect for the intelligenand culture of its audience, and a style that is upbeat, modern and forward-looking.

To broadcast 24-hours, seven days a week as a Arabic-language network. To originate broadcast

from studios in the Washington, DC area and Dubai, U.A.E. as well as news bureaus and studiosthroughout the entire Middle East.

Executive Search Committee Member(s) Industry and Sector inclusion:

Broadcasting - Radio Broadcasting - Satellite Broadcasting - Internet Broadcasting - Television

The senior most human resource executive identified Filcro Media Staffing (FMS) and Tony Filson functioning as Officer in Charge of Search.

FMS was retained.

The FMS Officer in Charge of Search and client President, client Chief of Staff and client head ofHuman Resources all agreed on definitions for identifying the new Executive Director after two phocalls. Based on FMSs international recruitment experience and knowledge of the Middle East, RadBroadcasting, News, Music and Interactive Properties the firm was able to proceed with the searchimmediately upon receipt of commercial obligations.

FMS reviewed all available documents pertaining to the current structures of the organization onbusiness, technical and creative levels. FMS proceeded with a solid understanding of personnel,geographic issues, budgets, immediate goals and long term planning for strategic development of t
http://filcro.com/international-radio-GM.htmlhttp://www.executivesearch.tv/html/seit.htmlhttp://www.executivesearch.tv/html/news.htmlhttp://www.executivesearch.tv/html/________our_industry_cares.htmlhttp://www.executivesearch.tv/html/faq.htmlhttp://www.executivesearch.tv/html/location.htmlhttp://www.executivesearch.tv/html/searches.htmlhttp://www.executivesearch.tv/html/__company_profile.htmlhttp://www.executivesearch.tv/html/resume_policy.htmlhttp://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.executivesearch.tv/html/methodologies.htmlhttp://www.executivesearch.tv/html/services.htmlhttp://www.executivesearch.tv/html/practice_groups.htmlhttp://www.executivesearch.tv/index.htmlhttp://www.tvstaff.com/


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many diverse audiences served in the Middle East.

Some of the biggest challenges facing the new Executive Director (ED) were:

Programming - (7) Seven Distinct Radio Channels as a Multiplex Program Development Program Acquisition Establish New Audience Metrics With Effective Analytics Change Management Training & Development International Budget Controls Adaptation of Technology for Interactive Platforms Cultural Diversity Varied Audiences in Closely Located Regions

Solution: FMS proceeded to Identify the "best in class" international radio executives in the United

States, Middle East and Europe.

Radio executives with Radio Network, Satellite Radio, Interactive Online Radio and Individual BroaRadio Stations and Radio Station Groups were all identified for initial universe compilation in andoutside of the United States. A broad understanding and experience in international markets withbroadcast distribution, engineering, programming production, programming acquisition, ratings ana

and audience development were basic criterion utilized from the onset. A proven record of succesbuilding audiences with diverse music offerings in multiple languages was of primary interest.

This international broadcasting executive would have to manage and delegate globally whileestablishing a new set of performance metrics for creative initiatives and financial accountability.

Managing in multiple geographics in multiple languages and establishing continuity would be importo bring direct reports more inline with strategic initiatives related to convergence on satellite, onlinRF platforms

One distinct goal was to also identify an executive who could lead resource planning for domestic aoverseas facilities and oversee major contractors for CAPEX.

An executive capable ensuring that appropriate training plans, employee evaluations and counselincould be provided globally as as this executive was functioning as a change agent and needed tosubstantiate results that were sought by the President.

Functioning as a liaison to external organizations and governments on matters concerning stationoperations would be essential and strong interpersonal skills and the ability to work with high profileofficials would be required.

Brief Profile Document: http://www.filcro.com/international-radio-GM.html

Successful candidates identified and the executive hired

The executive hired had broad knowledge andexperience with an international and specificalMiddle Eastern media environment with a cleaunderstanding of geopolitical issues that can atransmission and operations.

One of his main responsibilities in his current role as Vice President of Global Content at a SatelliteRadio Network is to not only be aware of what the media environments and political situations are each of the regions that he conduct business in, but to have a deep understanding of thoseenvironments so that he could develop content plans that are focused, strategically sound, culturalsensitive and targeted to the specific needs of a particular country or region.
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In the development of his international program(s) and content plans, he conducted a great deal ofresearch on the existing media environment and consumer media behavior patterns in the region, wan emphasis on those in Dubai and Bahrain. The research develop a comprehensive understandinwhat was available to consumers in those markets on the AM/FM dial as well as via other platformswhich in turn determined how best to structure a content lineup that would be viewed as unique,compelling and able to drive a substantial audience in Dubai and Bahrain.

This executive fully understood the tradition and nontraditional media environment in the Middle EaInsight into the latest consumer trends regarding the consumption of media, how prevalent are iPod

other mp3 devices) in each market? Do people read and/or write blogs? Do they listen to streamingaudio either on their portable mobile device or on their home PC? Do they download songs to theirportable mobile device? Do they listen to audio channels that are part of their Orbit (or other) satellservice? All of these things were utilized to inform and to some degree dictate the overall contentstrategy, especially when determining methods of distribution.

This executive was and is fully versed in every form of assimilation and dissemination in his marketand those he would be creating that never existed in the Middle East before.

In the course of his travels to the Middle East region he had done a significant amount of listening radio (including the Filcro Media Staffing client) in order to get a first hand feel of what the overallcontent offering and listening experience was. I

This executive had a strong belief that a comprehensive understanding of the geopolitical issuesaffecting the world is an extremely important aspect of conducting business in the Middle East (oranywhere). Throughout his 10-year tenure with his last employer as a global leader in internationalprogramming he traveled extensively to numerous countries around the world and unequivocally hean in-depth knowledge of the current state of world affairs that had been so critical in his success global broadcasting executive.

His strategic management experience in radio is vast. In the early stages of his career he learned tvalue of and the fundamentals of strategic management and planning at CBS Radio where he servvarious positions at flagship radio stations in New York and Los Angeles. Over the last 10 years inSatellite Radio, first as the Director of Global Music Programming and later as Vice President of Gl

Content, he honed his strategic planning skills even sharper.

This executive had provenkey strengths that set him apart from others recruited by Filcro MediaStaffing. Many executives spoke of his modality but none had his record of efficacy.

The ability to set realistic and clearly defined goal and articulate what constitutes success toentire organization.

The development of a comprehensive strategic plan which enabled the goals to be met. The development of tactical plans detailing how the strategy will be executed. The successful execution of plans.

There was no fluff in his world. Every bit of programming and content served one of two purposes:

acquisition of subscribers and/or the retention of subscribers.

This executive was not myopic in his understanding or practices. In conducting thebusiness of the Radio Network global content group he traveled extensively to numerocountries around the world including the United Arab Emirates, the U.K., India, SouthAfrica, Indonesia, Singapore, France, Greece and Italy

The nature of his professional travels varied greatly, encompassing content planning sessions withregional teams, senior level management planning sessions, meeting with existing and potential thparty broadcast partners, meetings with music industry executives, event promoters and contentproducers, producing and covering major content events. This executive had the direct hands onexperience that we were seeking.
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His understanding and success with transforming Radio cross-platform, integrating new technologybroadcast operations and implementing changes in media delivery confirmed his capacity to produand disseminate appropriate content for multiple delivery platforms.

Under his leadership, the content was produced and disseminated in a very diligent, creative andforward thinking manner regarding the exploration of ways of leveraging content on other platforms

This executive was also prepared to represent the organization to industry, government or publicinterests. At National Association of Broadcasters (NAB) in the U.S. or NAB Europe he was noted a

clear up and coming leader. As a member of the nominating committee for U.K.s prestigious BritAwards he had the distinction of being the first of two American broadcasters to be part of the

committee. As a member of the Digital Media VIPs, an affiliation of professionals hailing from variocorners of the digital media world he met on a semi-regular basis to discuss issues of the day as wan opportunity to connect with other members. He has also been a featured writer for New RadioStrategies website - a site where some of the best thinkers and practitioners in radio in the UK, USfurther afield share and discuss their views about the medium in the digital and global environment

His financial acumen and the size of the budgets he managed as a fiscally responsible broadcastinexecutive were impressive. He managed varying levels of budgets as head of the global content grproperly keeping the content at an extremely high level. Creating original content with limited budgepresents challenges but he met and exceeded every goal set by the board.

With strong media metrics and analytics he was able to make programming decisions with precisioproperly utilize resources. Adjustments to programming based on research results were done quicand properly.

As a manger and mentor of employees this executive had shown a clear capacity to build humanresources in business, creative and technical environments. His ability to positively mange peopleglobally was proven on many levels. Those we spoke with below, on and above line all commentedhis exceptional management skills and were able to give clear examples of his success.

Clearly a leader and a leader by examplehe was able to instill his own work ethic in those around In this regard, he was a needed change agent in an environment that required a successful motivapeople.

Summary

The executive was hired after much scrutiny and review by the senior most executives of theorganization.

This was a global search that spanned four continents and was completed from contract to formal oin three months.

There was never any doubt internally or on the client side that we had identified, recruited and attrathe single most talented executive in the world to take on this exceptional challenge.

This URL: http://www.executivesearch.tv/html/director_international.html

Filcro Media Staffing, 1985 - 2010 all rights reserved Filcro Media Staffing

Filcro Media Middle East I The Arabic Newsroom I Case Histories

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3-27-2010

A municipally owned system, providing electric, water, wastewater and fiber- optic telecommunication

information services to the City of Bristol, Virginia; Washington County, Virginia and Abingdon, Virgin

CATV and Associated Telecommunications (GM)

Bristol Virginia and Mooresville, North CarolinaFMS OIC New York reporting to: President & CEO and Executive Vice President & CFO

Client - The first municipal entity in the United States to build a fiber-to-the-premise network offering the tripl

of telephone, cable and Internet services.

Search - General Manager GM

Client Situation - A search committee was formed consisting of members of the board of directors the Presid

and CEO, CFO and CMO. The client facing increased competition from MSO, Satellite, Telco andTelecommunications providers overlapping in their geographic wanted to identify a more sales centric GM wit

operational and customer service modality proven to increase subscribers and retention.

Sector inclusion:

Broadcast Television Cable Television Telecommunications - Telephone and ISP MSO

The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Sea

FMS was retained.

FMS Officer in Charge of Search worked initially with the CEO and CFO to establish a consensus of the desir

goals for increasing subscribers and enhancing retention of subscribers in an increasingly competitive market

FMS was provided with technical, strategic, operational, organizational, financial and cultural overviews requeto evaluate all hard and soft assets as they relate(d) to the skills and experience required of the new GM. This

information was invaluable in garnering an understanding of their unique culture and the company as a wholeso positively part of the local communities it serves.

The CFO and CEO had very clear ideals as to what their business and residential subscriber goals were in

communities serviced.

The priorities of the search were clear. The new GM would have to have a proven track record of success wit

business and residential subscriber growth and providing service that enhanced retention and the up-selling otiered telecom and CATV services.

Some of the biggest challenges facing the new General Manager (GM)

Change management MSO and telecom competition in the same geographics Local, State and National legislative awareness Financial management and budget controls


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Customer service

Increasing sales through brand awareness to business Customers

Community relations Establishing products and services that meet the needs of a growing customer base

Solution FMS proceeded to Identify sales centric "GMs" with a proven record of success in building and enh

hard and soft assets in similar markets with comparable business and consumer subscriber bases.

Working outwards from the geographic in an attempt to identify local candidates not requiring relocation provebe highly successful.

A GM capable of focusing on sales and enhancing the relationship with marketing would be essential if brandawareness was to be increased with new and current business and residential clients.

Customer service needed to enhance sales by identifying opportunities that could increase business and resid

participation. This new GM would need tactical and strategic experience in this critical area to assure that evecontact with a customer was assuring that they were aware of the many services offered that could enhance t

business, telecommunications needs or provide entertainment value for the family.

In such competitive cross markets where services are bundled this new GM would also need experience prici

creating tiers of service that met unique needs based on Telco, MSO and Telecommunications competition.

Defining clear options for the consumer and businesses had to be part of this new GMs successful pastexperiences.

Successful candidate identified as new GM

A 25-year cable industry executive with progressive levels of leadership working as a

marketing executive and General Manager at Time Warner Cable, Charter Communications and Adelphia

This executive had a clear record of success in optimizing process and returns in competitive markets similar client engaging the firm. His ability to develop employees and resources to increase subscribers, lower costs

increase margins was exactly what was needed going forward.

The board and the representatives of the various constituencies were unanimous in their decision to hire this

cable executive.

The executive did not require relocation and became acclimated quickly. His performance has exceededexpectations and we trust that he will continue to grow the organization and service the communities well that

depend on these vital services.

Filcro Media Staffing, All rights reserved, 1985 - 2010

National Media and Broadcasting Executive Search Firms - http://www.ExecutiveSearch.TV

CATV General Manager Case History: http://www.executivesearch.tv/html/gm_virginia.html


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3-27-2010

TV Broadcasting, Online, Wireless and OD1st Tier Cable Television Network

Senior Vice President Network Sales Operations

New York, NY - USA basedFMS OIC reporting to COO / Network President, New York - USA

Client

A Global Media and Entertainment Conglomerate seeking to upgrade their sales operationalinfrastructure as well as their optimization of advertising dollars.

This network with over 130,000,000 subs is advertising driven and is still growing based on brandinand new programming initiatives across a multiplex of offerings.

New York, Los Angeles, Chicago, Detroit and Miami offices are areas relevant to this search.

Search

Senior Vice President Network Sales and Sales Services Operations

Client Situation

The Network President /COO felt it was essential to upgrade the capacity of the Networks sales

operational function across TV, On Line, Wireless and OD.

Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower saoperational costs.

Current systems and software needed to be upgraded to integrate a (4) four platform plan that wasseamless internal and external to the Network.

Continuity and stability from an HR perspective were also needed as turnover was exceeding theindustry mean.

Industry and Sector inclusion

Broadcasting - Cable Television

The COO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in ChaSearch after conducting their own internal and national identification efforts.

FMS Retained

The FMS Officer in Charge of Search and COO verbally initiated and formally completed the entiresearch document after one in person meeting and guidance from Human Resources. Based on FilcMedia Staffings intimate knowledge of the space, along with extensive search experience in BroadSales Operations the firm was able to proceed with the search the following business day
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The FMS OIC and the COO looked at ideals from a revenue and performance perspective and arethat needed immediate optimization.

Some vendor relationships, succession planning issues and office relocation timelines we set at arealistic cadence so day-to-day planning, traffic and inventory would not become secondary.

Filcro Media Staffing reviewed all hardware and software along with client supplied O&D charting toestablish what hard and soft resources could be utilized as part of the consolidation while upgradintraffic , inventory and planning across all the new media platforms.

Understanding what changes and training had to be made from a Human Resource perspective, d

or on a dotted-line were also important to determine at what stage(s) vendors would setup redundasystems, close down legacy resources and initiate through IT and the NOC a seamless transition.

Some of the challenges facing the new SVP

Technology Adaptation Change Management Training & Development Consolidation of Resources New Financial Reporting Guidelines Adaptation of New and Old Technology to Client Needs Continuity - Lowering Employee Turnover Agency Partnerships - Relationships Across Four Media Platforms Adapting to a Multiplex ADU Issues

Solution

FMS proceeded to Identify the "best in class" executives from networks who presently exceeded omatched the SUB #s of the client company.

A real technologist with exceptional soft skills was required with below, on and above line efficacy inational broadcaster that disseminated across multiple platforms.

Our ideal was an executive who had built a new Network or also guided a large Network through th

upgrade and consolidation process.

An executive capable maintaining day-to-day operations while transitioning the Network was essen

Team development was essential with multiple offices located throughout the United States thisexecutive would have to guide IT, Traffic, Inventory, Sales, Sales Services and Human Resources

One part of our solution was to identify an executive who had also gone from a decentralized tocentralized function in the past. This would solve many issues from the onset and let us concentratother skill sets. The difficulty was that few networks had integrated TV, Inventory, Wireless and ODthe extent planned for the Networks model.


A Senior Vice President of Network Broadcast Operations based in New York City with everythingrequired to meet the clients business objectives and move them forward to compete with otherNetworks that had already monetized each platform separately.

This executive was responsible for all functions in one the worlds largest media and entertainmentconglomerates across multiple network and fit in well with the new company s multiplex ambitions.

The entity was a direct competitor of the client company down to the specific genres offered acrossmultiplex or multiple Networks.


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The new SVP facilitated similar technology, consolidation and optimization across four media platfosuccessfully where others in the industry had failed.

As a mentor and builder of strong teams his identification caused highly skilled people to come forwwith newly needed skill set to volunteer to join him at the new Network. This lowered hiring costs aallowed for an immediate adaptation to advanced broadcast technology for our client.

The SVP has made a smooth transition, is functioning with exceptional efficacy exceeding the clienexpectations mandated at the onset of the search.

Filcro Media Staffing, 1985 - 2010 all rights reserved

Examples of jobs: TV sales planning and TV sales planning operations searches conducted by Filcro Media

This URL:http://executivesearch.tv/html/svp_tv_sales_operations.html

International media and broadcasting executive search across multiple media platforms. Filcro Media International

Copyright 1985 - 2010 All Rights Reserved. http://www.ExecutiveSearch.TV

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3-27-2010

Media & EntertainmentTelevision Network , Radio Network, Music and Digital Entertainment

Senior Vice President National Broadcasting and Media Sales,New York, NY - USA basedFilcro Media Staffing OIC reporting to ESC, New York, NY and CEO San Diego, CA

Client: A world leader in the development and implementation of technical solutions focusing on the

copyright management, royalty distribution, E-Commerce, information, marketing and productdistribution needs emerging from the confluence of the entertainment and media industries. The firmholds a significant patent portfolio of proven watermarking technologies and applications which haveemerged as the core technology component for broadcast copyright protection architectures beingdeveloped for new digital media formats and broadcast distribution systems. Selected as the worldwidindustry standard in copy protected DVD Audio and for the Secure Digital Music Initiative (SDMI), whihas developed an architecture and specifications for playing, storing and distributing digital music.

The company offers verification solutions spanning all media platforms, from broadcast and cable meto the Internet and a broad spectrum of physical formats from analog to digital consumer mediadisposables.

Search: Senior Vice President Domestic and International Broadcast Sales

Client Situation: An executive search committee was formed consisting of representation from eachprimary constituency to identify an executive search firm to conduct the national search to identify a nSenior Vice President of Sales. The CEO based in San Diego, CA met with Filcro Media Staffing in New

York prior to retaining the firm.

Executive Search Committee Member Industry and Sector inclusion:

Television Broadcasting Radio Broadcasting Advertising Music Production & Distribution Network & Syndicated Programming The Marsh & McLennan Investment Bank JP Morgan Investment Banking Major Consumer Electronics Manufacturers

The executive search committee (ESC) with the CEO acting aspoint of contact, identified Filcro Media Staffing (FMS) and TonFilson (TF) functioning as Officer in Charge of Search to condua national search to identify the proper Senior Vice President.

Filcro Media Staffing was retained
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FMS Officer in Charge of Search TF met with the CEO and commenced with the search by firstreestablishing a consensus of the committee based on Filcro Media Staffings experience with similarsearches and desired skill sets. It was the opinion of FMS from the onset that a proper pool ofappropriate executives could be drawn from New York City.

FMS was provided with organizational charts and overviews of operations and personnel in New YorkCity, New York; San Diego, California; Los Angeles, California and Chicago, Illinois. The O&D Chartinprovided by human resources provided great insight into what strategic changes would be required toenhance the effectiveness of the current sales force.

The executive search committee gave great autonomy to the CEO during the initial phase of universeestablishment and tiering. It was not until the final (4) four candidates were identified that the ESC as whole, participated in the interviewing process. The established hierarchy of desired skill sets andindustry experience to proceed with universe compilation and tiering only changed once, with the keyfactor being a balance of strategic and tactical acumen . The fact that FMS reported to a single CEOand not the entire ESC enabled the final group of 1st tier candidates to be identified very quickly.

FMS was fortunate to have such an active CEO participate during the search who was so articulate aenthusiastic about the opportunity. This new executive was to be identified as the CEOs ideal.

Due to industry positioning /pending litigation /prior practices and venture capital financing issuthe search required a very well rounded SVP who would play more of a strategic role then tactical aswould be the norm in other similar sales environments. An executive had to be identified that could

change the entire sales function from the ground up in a very brief period of time. With personnelchanges, training and best practices all requiring immediate attention while increasing sales productioWe needed an executive with prior experience within marketing and sales development of corepractices in related media environments that initiated systemic changes in targeted client relationship

Some of the challenges facing the new Senior Vice President were:

Change Management Best Practices Sales Services & EDI Adaptation of Technology to Client Needs Sales Training

Financial Management and Budget Controls Internal Marketing - Sales Relationship Board of Director Reporting in an Evolving and Changing Board

Solution: FMS proceeded to Identify the "best in industry" SVPs with a proven record of success in tcreation of profitable revenue in the targeted media environments that this executive and his staff woube cultivating. Exposure to content providers, media companies, advertisers (GM, Coca Cola, P&G), aagencies and other targeted customer groups would be essential.

An executive capable of focusing on broadcast data products while also servicing and selling tobroadcast advertising, broadcast networks, music and media content programming concerns wasrequired.

The growth of licensing revenue from the company s rights management software was of particularconcern to us. This shared function could cause the new SVP if not completely capable of delegatinwith authority to lose autonomy in technology revenue generation. We needed an executive who hadprior broad and diverse reporting responsibilities in the past with product development interaction.

With the national design and management of the entire sales organization in New York, Los Angelesand Chicago consisting of VPs, Directors, Managers, sales support and customer service all falling tothis new executive we needed an executive who was very hands on who believed in an open doorpolicy. Creating a new budget, sales quotas, sales objectives, sales incentive programs, developmentransparent pricing and reporting on a weekly basis to the board of directors were essential and wewanted an executive who would have a brief learning curve consisting primarily of culture and nottactical acumen.


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The investment banking contingent from JP Morgan and Marsh & McLennan were insisting on anexecutive with strong financial controls experience. Not only would this executive be establishingincentives for the sales force, they would also be involved in attraction and retention which gave themcontrol of stock options. Maintaining revenue projection estimates and translating that data into systemprograms for the sales teams again required a person who had built a sales organization from incepti

The firms department heads seemed at odds in the beginning to acquiesce control of their failingpractices. We also felt that we needed a person who was a strong external team builder who could gaconsensus by empowering managers.

From a strategic perspective this person would have to establish International joint ventures to expanglobally into (3) three primary media markets. We felt that prior experience in managing multipledomestic and international offices would be essential.

Successful candidate identified: A Senior Vice President form one of the worlds largest advertisingagencies was identified. He was a global brand builder with proven successes in integrated brandcommunications and in managing people and practices all over the world.

He built successful brands for major marketers all over the world (Procter & Gamble, Dell, Danone,Glaxo SmithKline, Merck, Mattel and Novartis). Leading brand businesses both globally from New Yoand on the ground in Asia, Europe and Latin America he managed (hiring, training and motivating)people with diverse backgrounds.

His success with initiating integrated brand communications for both traditional and technologycompanies was an ideal fit for the client company based on what they demanded from the Marketing/

Sales balance of experience..He led the integrated brand communications of P&G Pringles internationally andmanaged five regional teams (Europe, Latin America, Northeast Asia, Greater China aAsia Pacific). Provided consulting support to the Oracle Group on management of its

global business. Led the Orientation.com account and its marketing strategies andcontributed significantly to making Pringles P&Gs most integrated brand, (sales grew +20% annuallyover $2 billion, one of the top five P&G brands). He also initiated holistic strategy tools for Pringles andimplemented an array of services under its wing while he developed revenue models and contributed

winning some the largest technology and consumer product clients in the industry.

He led the account and strategic planning groups, new business efforts andoperations for 130+ person agency and led all services for P&G, Dell, Glaxo,SmithKline, Danone, Merck, Novartis and BAT, while increasing agency revenue

+30% by winning new business from Glaxo SmithKline, Merck, BAT, Block Drug,Novartis and P&G. He also managed the development of Dell s successful entry into Japan.

This executive is doing exceptionally well and has accomplished everything the board has required. Tfact that he speaks four (4) languages fluently has contributed to his international strategic penetrationHis proven record of success continues today.

This candidate scored exceptionally high on our Harvard Profile and the client company has obtainedunusually high potential executive who will serve the firm well as he takes on increased responsibilitie

Filcro Media Staffing, All r ights reserved, 1985 - 2010 Filcro Media Staffing - National Media and Broadcasting Executive Sea

Firms for Media Sales Executives - Selected Case Histories- Monetizing Media Assets

This URL: http://www.executivesearch.tv/html/svp_sales_case_history.html

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3-27-2010

U.S. Based International Advertising Agency

Senior Media Director - U.S. and Canadian Markets

Broadcast, Print and Interactive Media

Miami, FL USA basedNew York, NY FMS OIC reporting to thExecutive Vice President , Miami, FL

Client: A diversified U.S. based international Advertising Agency

Executive Search: Senior Media Director - (SMD) Broadcast, Print, Interactive.

Client Situation: The Executive Vice President was seeking a Senior Media Director to join a very stawork environment as the incumbent had been with the firm for approximately fifteen years. What wasrequired was a change agent who could address modality, operations and client relationships that woreflect the EVPs desire to increase business by optimizing current relationships in the U.S. and CanaIn pitching new and existing business the firm wanted to enhance their capabilities by identifying a SeMedia Director who excelled in this area.

Industry and Sector inclusion:

Advertising Agencies Retail Travel and Leisure

Automotive

Media Buying, Planning and Management

FMS was retained.

FMS Officer in Charge of Search TF was asked to commence a national search working outwards froMiami, Florida and up the East Coast. However, the client wanted to be aware of all candidatesirrespective of their geographic. As the initial universe of candidates was compiled our firm cross-tiere

based onperfect fit

and geographic to assure that ultimately the client was seeing everyone nationawho met 100% of their criterion.

FMS was provided with organizational charting, budget spends across each media platform and how and Canadian markets were divided from a creative and media perspective.

Broadcast, Print and Interactive were the primary platforms.

The EVP was verbose and gave no doubt as to her priorities and the cadence at which the search wabe conducted.

The EVPs energy and ability to convey her ideal was very useful in giving us a cultural snapshot of
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unique advertising agency weighted significantly towards the Travel & Leisure industries.

Some of the biggest challenges facing the new Senior Media Director (SMD) were:

Change Management

Optimizing Media Revenue

Extensive Travel New Business Development Adapting to New Technology Across Three Media Platforms

Solution: FMS proceeded to Identify the "best-in-class" Senior Media Directors who were heavily invoin the clients primary verticals across their (3) three media platforms.

Working outward from Miami, Florida Filcro Media Staffing proceeded to identify, recruit, qualify and athose that met the following requirements:

Responsible for planning and execution of National US and Canada Broadcast, Print and Web(Majority TV Broadcast)

Ability to determine effective media usage on each project providing direction, budget allocatioresearch information and guidance on plans and the execution of buys.

Manage all communications with external advertising agencies in the United States as well asCanada.

Manage the planning, negotiation, and analysis for all print media vehicles, Broadcast and Weensuring cost-effective programs which provide added-value and leverage to the agency's clie The ideal candidate will have superior knowledge of media theory and media terminology

specifically as it applies to travel related products such as travel destinations, resorts, lodging cruise lines.

Travel account experience would be "ideal" but a talented Media Director, Associate Media Dior Senior Media Director from any vertical will be considered.

Ability to manage a under $100 Million for TV, Print and Interactive with the same care are largclients.

A proven track record at building a brand on all levels of advertising and marketing. Travel relaaccounts being a big plus.

Strong research capabilities in order to create new strategies and innovative plans. Strong organizational skills to multi-task across multiple-media-platforms.

Ability to manage and coordinate with outside agencies and set priorities. A sense of urgency and to perform under pressure when deadlines are important. An analytical thinker well versed with media metrics across all media platforms. Strong written and oral communication skills. A person who enjoys client contact. A person who enjoys traveling to resort and vacation destinations to meet with clients. Minimum of 8-10 years of directly related experience with a large, multi-market retailer or med

advertising agency with significant retail accounts or equal or grater spend under direction. College degree in business, advertising or marketing. Advanced degree preferred.

Successful candidate identified, recruited and attracted:

A East Coast based Senior Media Director who is an Ivy League graduate with over 15 years of media managementexperience with one of the Worlds most respected advertising agencies.

Currently as a Group Media Director for global brands he managed client relationships with Fortune 100 - 500brands

His record of success providing long-term strategic perspective and direction while overseeing day-to-day tacexecution of deliverables; anticipating client needs and aligning agency resources for optimal performance wproven.

He led, inspired, and challenged strategy teams in development of multimedia, traditional and digital plans. His modality was consistently proactive as he monitored the media landscape for innovative applications and

opportunities to drive business. Interpreting and reporting third party data to measure campaign performance against benchmarks he was we

versed at utilizing media metrics. His record of collaborating with account management to ensure media and message integration enable hime

serve as the primary client contact point for digital /social media, brand econometrics, business intelligence,research, and global/national buying teams

He Stewarded client media budgets and projected spending estimates to finance directors working with great


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responsibility.

This search was fully completed in six weeks.

Filcro Media Staffing

The Senior Media Director relocated from the New York Metropolitan area to Miami, Fl. This is another example of a being in a critical situation that required Filcro Media Staffing to conduct an expedited search.

This URL: http://executivesearch.tv/html/media_director.html

Filcro Media Staffing, All rights reserved, 1985 - 2010 Filcro Media Staffing - National Media and Broadcasting Executive SearcFirms - Selected Case Histories


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3-27-2010

Integrated Media and Entertainment ConglomerateTV, Film, Digital Media, Entertainment, Magazine Publishing, Consumer Products

+ =DigitalEditor-in-Chief (EIC)

Connecticut - USA Based

FMS OIC New York reporting to: Human Resources in Connecticut, USA

Client Profile

Live Entertainment:which consists of live events and the sale of merchandise at live events

Television Entertainment:Television programming, pay-per-view, and video on demand programming.

Consumer Products:Consists of the sale of video games, toys, books and other consumer products through thir

licensees, as well as sales of magazines and home video products.

Digital Media:Consisting of online advertising, E-Commerce, broadband and mobile services. Motion Picture:Focused on the production of feature films, direct-to-consumer films, as well as other film and ma

television projects.

Search - Digital Properties Editor-in-Chief EIC

Client Situation - A search committee was formed consisting of the firms senior most HR executives. The GM of Mewas looking to identify an executive with cross-platform TV and Interactive experience who could unify the two groupscompliment their other media holdings in this $300 Million USD division of the company.

Executive Search Committee (ESC) Member Industry and Sector inclusion:

Broadcast Television Cable Television Magazine Publishing Merchandising Sports Motion Picture Licensing and Merchandising

The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as (OIC) Officer in Charge of SearHuman Resources conducted the identification effort to identify the proper search firm and conducted the search.

FMS was retained.

FMS Officer in Charge of Search worked directly with HR to establish a consensus of the desired goals on business,technical and creative levels.

FMS was provided with technical, strategic, operational, organizational, financial, cultural and creative overviews requto evaluate all hard and soft assets as they relate(d) to the skills and experience required of the new EIC. This informwas invaluable in garnering an

case histories - filcro media staffing

Documents