case history · case history the marketing forge strategic creativity project rhinoplasty.co.uk...

CaseHistory

The Marketing ForgeStrategic Creativity

Project Rhinoplasty.co.uk

Company The Nose Clinic

Country UK

Sector Healthcare

Objective Patient Engagement

Tel +44(0)1428 658455

www.marketingforge.com

Introduction

The Nose Clinic, a private healthcare clinic specialising in

functional and cosmetic surgery to the nose, wanted to launch

a sub-brand to cater for people who need rhinoplasty or cosmetic

nose surgery. It was important that this new service be seen as

approachable and knowledgeable. It required a brand image and

treatment that was distinctive and aspirational yet attainable.

Tel +44(0)1428 658455




Country UK

Sector Healthcare


Design Rationale

The challenge was to create an appealing, distinctive brand

identity that would differentiate rhinoplasty.co.uk from other

competitors in the marketplace. The identity had to immediately

inspire confidence, but had to retain a feeling of warmth and an

element of approachability. The Marketing Forge developed a

unique presence using hand drawn illustration combined

with a modern typeface, giving voice to the values of experience,

expertise and aesthetic skill for the clinic. Application of the

identity would span print and patient information materials,

digital marketing activity and signage.

Tel +44(0)1428 658455




Country UK

Sector Healthcare


Activity Brand Creation

Visit The Rhinoplasty Journey, Chapter and Verse >>

Home

Specialising in Rhinoplasty

Rhinoplasty An Informed Choice

The Rhinoplasty Journey Chapter and Verse™

Rhinoplasty Photographs

Understanding Nasal Anatomy

Understanding the Operation

After Your Rhinoplasty

Meet Our Team

Our Aspirations

Our Guiding Principles

Patients’ Commitment to Their Journey

Patients’ Advisory Board

Media

Contact

Website

This healthcare website was designed to be attractive, easy to

use and visually minimalist. Great care was taken with regard to

choice of image. The models were attractive, but in an attainable

way. We wanted to demonstrate nose profiles which would look

natural and realistic, rather than overly perfect.

Content was especially important to us. Most medical websites

have too much information placed onto a page. We wanted to

make the information relevant, appropriate and easy to find.

The result is a well planned and comprehensive website,

appealing to the target audience.

Tel +44(0)1428 658455




Country UK

Sector Healthcare


Activity Digital Marketing, Web Creation

Website

In describing the patient’s journey, clear illustrations were used to

outline the nasal surgical procedures available. We took great

care to write the text from a patient-centric viewpoint, providing

the information that they really wanted to know about.

The patient journey and perspective is well represented on the

website. This underpins the clinic’s approach to putting the

patient’s needs first.

Tel +44(0)1428 658455




Country UK

Sector Healthcare


Activity Digital Marketing, Web Creation

T H E B A L A N C E O F A RT A N D S C I E N C E , M I N D A N D B O DY

During our consultation we listen carefully to

your views, concerns and desires and clearly

explain the possibilities rhinoplasty holds for you.

We will then produce an operation plan together

in an enjoyable and rewarding atmosphere of

mutual respect and openness. As we are providing

a medical opinion we charge a professional fee

for your consultation. In some instances we may

determine that it is not in your best interest to

undergo rhinoplasty and we will respectfully

decline to offer surgery.

We will encourage you to complain if you feel

we have fallen short of our own high standards.

It is a privilege for us to ask patients with whom

we have developed a strong doctor-patient

relationship to recommend us to others.

We recognise in cosmetic rhinoplasty the perfect

fusion of art and science.

We combine in harmony, technical expertise with

an acute sense for the aesthetics of form. When

we advise and design a treatment plan for you

we are highly sensitive to how you might feel

about yourself.

This understanding and specialisation in

rhinoplasty, an operation considered the most

difficult of all facial cosmetic procedures, allows

you to embark on your journey confident of a

positive outcome.

T H E S Y M M E T R I C A L PA RT N E R S H I P

Brochure

The brochure was designed in a ‘handy’ size to remind new and

prospective patients about the benefits of treatment at

rhinoplasty.co.uk. The brochure was given to patients post initial

consultation. It takes patients through the consultation process,

treatment and recovery. It explains how the Clinic and patient

work in partnership. As before, we aimed to show models who

were attractive, but attainably so, with realistic nose profiles.

The format of the brochure was a concertina fold and a stylish

slip case.

Tel +44(0)1428 658455




Country UK

Sector Healthcare


Activity Marketing Collateral

Patient Information Folder and Stationery

The Coordinated Stationery and Patient Information Folder

incorporate The Nose Clinic's core brand values. The brief was to

provide a stylish, modern Patient Information Folder with a clear

and simple design. Spot varnish was used to add value and

styling to the folder and its contents.

The folder links to the evocative images found on the website,

reinforcing the brand image. The brand values were also carried

through to the stationery.

Mr. Julian Rowe-Jones FRCS (ORL) Consultant Rhinologist and Nasal Plastic Surgeon

Guildford Nuffield Hospital, Stirling Road, Guildford, Surrey, GU2 7RFt +44 (0)1483 555827 f +44 (0)1483 555829 e [email protected] www.rhinoplasty.co.uk

??????????????? The Nose Clinic Limited Registered Office: The Nuffield Hospital, Stirling Road, Guildford, Surrey, GU2 7RF. Company Number: 4686777 ?????????

Cosmetic Rhinoplas ty

Introduction

The following review has been given to you after your consultation as a practical guide and as a

reminder of what we discussed. It is written to help you make an informed decision about rhinoplasty.

After your consultation I will study your photographs further and finalise in detail your personal

operation plan.

I would like to remind you that my strategy is to apply my experience, with great attention

to detail, in all areas of rhinoplasty care to achieve the best possible result for you I can.

At The Nose Clinic we value highly the published guidelines for best practice which you can

download from:

http://www.independenthealthcare.org.uk/downloads/codes_of_practice/IHAS_Cosmetic_Surgery_Standards.pdf

Our strategy for you

To pay meticulous attention to detail.

To fully understand what you want to achieve.

To fully analyse and understand your nasal shape.

To develop an individual operation plan for you based on your wishes

and what can be achieved from your existing nasal shape and tissues.

To apply the highest standards to surgical technique.

To achieve a natural, harmonious nasal shape for you.

Points for reflection

• Our strategy to achieve the best result we can for you

• The aims we agreed on together for you

• The difficulties and the risks of rhinoplasty

• The benefits of rhinoplasty for you

• The knowledge of what to do before and after surgery

t +44 (0)1483 555827 f +44 (0)1483 555829 e [email protected] www.rhinoplasty.co.uk

Tel +44(0)1428 658455




Country UK

Sector Healthcare



Chapter and Verse Booklet and Microsite

The Chapter and Verse Booklet and Microsite was

designed to help inform patients about how their rhinoplasty

treatment is likely to progress. The relationship between patient

and Clinic is explained. Once again, the content was very

patient-centric. Many prospective patients are understandably

nervous about surgery, and this booklet aims to put them at ease.

The Nose Clinic needed a way to both reassure and prepare

patients for their treatment, from initial consultation, through

surgery, post-operative recovery to follow up consultations.

Tel +44(0)1428 658455




Country UK

Sector Healthcare



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The Marketing Forge Ltd39 Stoatley Rise Haslemere Surrey GU27 1AG

Tel +44(0)1428 658455

Email [email protected]

Twitter @marketingforge


case history · case history the marketing forge strategic creativity project rhinoplasty.co.uk...

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