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CASE ANALYSIS OF THOMAS GREEN: POWER, OFFICE POLITICS AND CAREER IN CRISIS

Kaushik Chakraborty (11)Shashi Dhar (17) Sudhir Dharmsika (18)Sania Motwani (39)Neha Sharma (52)

PGDM B 2015-17

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The Background• Dynamic Displays : Company

operating in Travel and Hospitality industry

• Shannon McDonald : Division Vice President of Travel and Hospitality

• Frank Davis : Marketing Director• Thomas Green : Senior Market

Specialist

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The Problems

•Difference of opinions between Thomas Green and Frank Davis

•Disjointed working style of Green and Davis

•Green’s lack of marketing domain knowledge

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Options

1. To improve his working style and if possible reconcile with Davis.

2. Communicate his viewpoint to McDonalds

3. To look out for a new job

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Recommendation

•Try to reconcile with Frank Davis

•Take McDonalds into confidence

•Enhance his knowledge of marketing domain, backed up with hard facts and documented evidence to support his claims

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