case analysis movies on demand system - academic essay assignment - www.topgradepapers

7/31/2019 Case Analysis Movies on Demand System - Academic Essay Assignment - Www.topgradepapers

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Movies on Demand System

A system is required to provide a means for subscribers to the BlueSkyBird interactive TV

service to select and pay for movies-on-demand. The list of movies available for viewing will

include the cost and running time of each movie. Movies will be paid for using a prepaid card

inserted into the set-top box. Movies can be paid for in advance, and can be cancelled with

full refund provided; this is done before the movie starts. Cards can be topped up at any time

using a credit card through the interactive TV service. At any time, subscribers can request

the balance on their card.

1. Goals: Write a list of goals for the Movies on Demand System in the form of table (Goal, owner, goal type).

Goals Owner Goal type

To become a Market Leader Operational roles Quality Goal

Increase in Sales growth Purchaser/ financial

beneficiaries

Functional Goal

Payment security (Prepaid) Regulatory (credit card

company)

Security Goal

Perfect entertainment in convenient way

too get subscribe and pay

Operational roles

(Employees)

Reliability,

performance Goal

Produce prominent profits Stockholders Functional Goal

Make it time saving Users, Subscribers Non-functional

(Usability)

Money Back surety Users, subscribers Non-functional

(safety)

Easy to get movie and payment Subscribers Functional Goal

To overcome impact of competitors and

opposition

Negative stakeholders

(Competitors)

Commercial Goal

To regulate vulgarity and sexual Government & media Legal Goal

Easy to change according to needs Brand manager / system

developer

Usability Goal

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2. Stakeholders: Identify all stakeholders and their roles in the Movies on Demand

System and document using:

A) Onion model (use Onion Model Template)

B) List of stakeholder roles (use Stakeholder Roles Template)

A project stakeholder is someone who gains or losses something (could be functionality,

revenue, status, compliance with rules, and so on) as a result of that project. In other words, a

stakeholder is much more than a product’s eventual "user." A stakeholder can be someone

who finances the project; someone whose skill is needed to build a product, such as a

network specialist or a usability expert; an organization whose rules developers must obey,

such as a tax lawyer firm or a standards institute; or an external organization that can

influence project success, such as an environmental group or a competitor. Given this wide

and complex project sociology, it helps to have some way of modelling the stakeholders and

their differing involvements.

We have used an onion diagram (see Figure 1). This deceptively simple-looking model

actually conceals information about the system of movie on demand. First, it presents a viewof the project that centres on what we’re building. It is called as the kit, the equipment, or

the product that is in our case is Movie on Demand, which includes generic slots for the

people who operate and maintain the equipment and deliver its results, as well as any

standard rules or procedures they use to operate it. These directly i nteracting roles don’t

begin to exhaust the range of stakeholder responsibilities in a development project. Systems

invariably operate in a containing system that is outside the project’s control and mentioned

as the Market for cable operatives that includes our system plus any of its nonoperational

beneficiaries. Normally, the people who benefit from the product work in the market

otherwise, the product is running only for its own benefit! We call these people functional

beneficiaries “subscribers” to distinguish them from operators. In this special case where you

buy a movie on demand just for your own benefit or enjoyment, and you operate it yourself,

you are a (device) user/subscriber, which is considered as hybrid role that crosses the "our

system" boundary. The term properly applies only to such hybrid roles in mass-market

product developments. Normal operators operate equipment so as to deliver the results to the

subscribers, who in turn work in the market for other stakeholders in the wider environment,







which includes the containing system plus any other stakeholders who affect decisions we

make about our system. These are the agents that are used to control the social and legal

obligations to have a better control over the culture norms and values.

Figure 1: Onion Model for Movies on Demand

Stakeholder’s roles:

Stakeholder Role Stakeholder Viewpoint

Functional

beneficiaries

Subscribers Want good and low cost movies

Financial

Beneficiaries

Stockholders To gain profits and success of system







Political beneficiaries Governments To maintain law and order

Negative Role Competitors Keep pressure to make their program successful

Negative Role Opposition Have negative viewpoint about the overall

companyOperational Roles Maintenance Maintain the system for better customer service

Operational Roles Normal Operatives Sells and keep in touch with the customers

Interfacing Role Interfacing operatives Maintain the efficiency and sharing data

Regulatory

(Voluntarily)

Public, Media Voluntarily check for vulgarity and sexuality

exposure

Regulatory

(Enforcing)

Police and Courts Restrict to follow code of conduct for movies

Surrogate Role Brand manger To have feedback and try to change it as required

Surrogate Role System developers Who develops and change system according to

needs

Hybrid Role Users/ Subscribers To have the best vulgarity free and good print

movies.

In the very next figure: 2 the roles of every stakeholder are clearly mentioning where they are

interrelating with each other. Every stakeholder is playing its vital role in the system

development. Within the system and in the market the stakeholders like operatives and the

subscribers have a certain pressure over the product mangers to maintain good price,

excellent quality and the new movies to be introduced as early as possible. Similarly if the

role is a little bit broaden up then in the wider environment shareholders have a pressure over

the mangers to maintain good profits and success of the project while the a continuous

competition pressurizes the management to innovate and have low prices in the market.

While on the other side in wider environment the people and the government have their own

role on the management to control the vulgarity and sexuality exposure in the movies. Here

except the competitors and some opposition politicians play a negative role while all the other

stakeholders are performing positive role for the corrective and for the success of the system.







Figure 2: Onion Model Showing Impact of stakeholders roles

4. Requirements from Individuals: Write your interview questions for one of the

stakeholders with an operational role identified in Task 2. Start with stating what

the main objective of the interview is?

All the projects that we work on seem to have one thing in common: developers are

concerned about the difficulty of involving the right stakeholders to discover, specify, and

test requirements. Because right stakeholder is the person who can help us to have a better

overview of the project and the system. And it also helps us to make an appropriate change

in the system according to the needs and requirements. We have the Stakeholder interview to

better understand what people mean when they say, "We have a problem with our

stakeholders." We asked each participant to choose one stakeholder concern that causes the

biggest problem in his or her environment. The objective was to discover which concerns arethe most frequent and where we should focus our improvement efforts.







Here we have developed an interview with the operational level with the normal operatives.

These are the stakeholders who are the users and subscribers of the system by themselves and

also work for the organization as in its operational level. We choose them because they can

give the overview from both inner and outer side of the system. This will help us to better

understand about the system and we can judge where we are required with an improvement

and change to make our system more efficient and appropriate to use.

Interview Questions:

1. What basically the idea behind Movie on demand?

2. Which resources were basically involved in this system initially?

3. How the training and development is going to hold about this program in the

company?

4. Why you thought to bring this value added service to your company?

5. When basically you think about the necessity of this system?

6. How the change would be implemented in the company; were employees taken in

confidence?

7. Who are the basic competitors to you in the market relating to this system and their

strengths?

8. What are the basic strategies to overcome impact on system by negative stakeholders?

9. Who are the system developers?

10. Is a system developer from inside the company or you outsourcing them?

11. What do you think about the quality and maintenance of the system and how to

control?

12. In which way you get the feedback?

13. How to change the system according to the needs and requirements of stakeholders?

14. Is it payment method is easy, secure and error free?

15. What basically the exact procedure to subscribe for it?

16. Do you think it is an easy way to subscribe and customer would surely be attracted

towards it?

17. What were the first expressions by the subscriber about its unique payment method?

18. What support did you get by your investors and financial beneficiaries?

19. What do you think about Movie on demand’s future?

20. Just one; is this system a failure or a success for the business?





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