case #1. e.a.s.y. social media strategy

© 2015 www.successiory.ca 1

E.A.S.Y. Social Media StrategyCarol Schulte, A Success Story

Crystal-Marie Sealy, MBAPresident & Founder of Successiory

Social Media Strategy Consultant


Expect to Learn

Carol Schulte Pre-Strategy

E.A.S.Y. Social Media Strategy

Carol’s KPI & Execution

Carol Schulte Today

Next Steps, You?

Hope you’re viewing this with Audio!


CAROL SCHULTE PRE-STRATEGYBehind Carol Schulte, CarolSchulte.com, in Feb 2014.



“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not

our darkness, that most frightens us. Your playing small does not serve the world…”

---by Marianne Williamson

My 2014 Carol Schulte purported that:

I just HAD to help others by helping her do more on Social Media!



Offering

Speaker, Trainer and Coach

Founder, Emspire.ca &

HappyFriday.ca

Speaking & Networking, less

Social Media

Heart & Community

Very compelling Coach

People follow her Everywhere

Asked for her on Social Media

Why Rebrand?

Changing to CarolSchulte.com

Unified, more positive Voice

Connect with Community Online


E.A.S.Y. SOCIAL MEDIA STRATEGYE.A.S.Y. Strategy. Effective, Actionable, Simple, Yours.



Discovery Call. What Carol Really Wants. Can Social Media Deliver?

Week 1. Questionnaire.

Carol Maps Self & Business → Social Media.

Session 1. Strategy.

Carol’s Community, Schedule, Morale. Simple.

Weeks 2-5. Action.

Effective? Actionable? Simple? Authentically Carol?

Session 2. Refine or Delegate.

Carol Refined. More Feasible. Schedule & Personality

PROCESS. The Signature Strategy Engagement Process



Social Media Strategy

Goals

Audience

Tactics

Content Strategy

Core Message

Content Calendar

Sources

PROCESS. The Signature Strategy Basics



• To develop CarolSchulte.com’s presence• By getting Organic leads, referrals, advocates • Using Authentic tactics, exceptional content• For Coaching and Speaking engagements

Leverage Existing Trust, Online

CAROL’S OVERARCHING SOCIAL MEDIA STRATEGY



Rebrand & Keep

Following

Increase Advocates &

Referrals

Quality Leads, Carol’s Ideal Clients

GOALS. Carol had Several Goals. The Top 3.



• Tips for taking Action

1⁰ Clients

• Sharable Formats

2⁰ Advocates• How to

Work with Carol

3⁰ Prospects

AUDIENCE & MESSAGE. Women Who Want to Live BIG.

Carol Speaks to her IDEAL CLIENT (Client Avatar)



Client Needs• Inform (60%)• Recall Questions

Your Passion• Inspire (20%)• Look Inward

Your Expertise• Promote (20%)• Message Tie-in

AUTOMATION. Benefits of Automated Scheduling.

AUTOMATE. Step Back. Take the Time to see the Clients Perspective.


CAROL’S KPI & EXECUTIONHow do you know it’s working? Carol was Clear.



Brand Have existing followers stayed with me?

Schedule Can I be out & about and still grow my presence?

Morale I don't want to see results and keep it exciting.

Leads & Conversion

Do I get more relevant website traffic? Ideal Clients?

Advocates Who are my best advocates, who shares, comments?

Referrals Can I get more shares, comments?

At Successiory, KPI includes Carol Schulte, the Person.



Brand (New) Schedule Morale Leads Advocates Referrals0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Comparison. KPI Before, During & 3 Months After E.A.S.Y. Strategy

Pre-Strategy Test Period 3-Mo Post Strategy

Without Giving Away Her TACTICS. CAROL Really Executed.

In the Real World. % Strategy ‘Stickiness’.


CAROL SCHULTE TODAYSocial Media Success, in the Real World.


Carol Schulte TodayCAROL SCHULTE’S FACEBOOK PROFILE (GROUPS PRIVATE)

• Known for Speaking.• (Organic) Traction on Posts.• What Clients Post to Her.

facebook.com/carol.schulte.37


Carol Schulte TodayCAROL SCHULTE ON TWITTER TODAY @CAROLSCHULTE_

Mentions from Coaching Org.

Mentions from Fellow Coach.


Carol Schulte Today

SOCIAL MEDIA CHANNEL MARCH 2014 MARCH 2015

TWITTER ~100 Followers ~430 Followers

FACEBOOK PROFILE Little Activity Gets 41 Likes & 44 Shares

FACEBOOK PAGE No Followers (New Page) ~560 with Limited Use

FACEBOOK GROUP (SECRET) No Groups Owned 20-80% Engagement

10+ Members

LESS ABOUT QUANTITY. MORE ABOUT QUALITY. STILL, SOME #’S

CAROL SCHULTE On Instagram, YouTube, LinkedIn, Google+


Carol Schulte Today

Offering

Speaker, Trainer and Coach

Founder, CarolSchulte.com

Access via Events & Social Media

Heart & Community

Very compelling Coach Online Too

People at Events Follow Online now

Multi-Channel Social Media Community

Rebranding Success

Changing to CarolSchulte.com

Unified, more positive Voice

Community moved with Her. New

Leads.


Carol Schulte Today

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not

our darkness, that most frightens us. Your playing small does not serve the world…”

---by Marianne Williamson

My 2015 Carol Schulte continues to say:

ARE YOU LIVING BIG? IF NOT, CAROL SCHULTE IS A GREAT START.


QUESTIONS FOR SUCCESSIORY?What would you like to know?


Questions for Successiory?

• [email protected]• E-News: eepurl.com/Xoa_D• Twitter: @Successiory• LinkedIn:

linkedin.com/company/Successiory

Connect with Successiory

case #1. e.a.s.y. social media strategy

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