PREPARED ON BEHALF OF TETRA PAK FOR THE COALITION TO ADVANCE RECOVERY IN TN (CART) PROJECT

Trina Matta RRS

October 17, 2016

CART REGIONAL RECYCLING SYSTEM GAP ANALYSIS:

RESULTS & RECOMMENDATIONS

CART Project Background

Regional Recycling System Gap Analysis o Objective

o Methodology

o Results

o Path Forward

OVERVIEW

Who is Tetra Pak?

World Leader in Liquid Food Processing and Packaging Solutions

Present in more than 170 countries

Across 5 continents 190 Billion Packs sold in 2013

9000 filling machines in operation 40 packaging material plants

23,540 Employees 11 R&D Centers

Tetra Pak has invested in a state approach of collaborative project development with a goal of increased recycling.

In each case, Tetra Pak rallied a team of regional partners.

North Carolina, 2013 to 2014

• Business leaders collaborated to educate the Governor’s Office on the importance of recycling to the local economy.

Tennessee, 2014 to 2016

• CART initiative

TETRA PAK AS A CHAMPION – STATE APPROACH

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Tetra Pak is eager to work with all players to set a realistic, strategic recovery plan for Tennessee, and to determine the right mix

of public/private investment to put that plan into action. Join us.

The mission of CART is to accelerate recovery of high value recyclable materials through collective voluntary industry action. The specific goals of CART are to:

1. Increase recycling access to improve materials recovery in key metropolitan areas in the state.

2. Raise awareness of the economic value of strong recycling programs among state and local leaders, including elected officials, community leaders, and local governments.

CART MISSION

STATEMENT & GOALS

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CART PROJECT TIMELINE

Tetra Pak project development

SPRING 2014

Initial partner informational meeting

OCT. 2014

ID funding partners

2014/EARLY 2015

Workshop planning & logistics

MARCH/APRIL 2015

Memphis optimization workshop

MAY 2015

Regional action planning

FALL 2015

Memphis region gap analysis and opportunity assessments

MARCH-MAY 2016

Overview and results

OCTOBER 2016

Nashville optimization workshop

JULY 2015

CART PROJECT APPROACH

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Provide mentorship and education to form network of municipal champions and develop strategic partnerships.

Conduct recycling best practice gap analysis to identify priority projects for optimizing efficiency.

Increase recycling access to improve materials recovery in key metropolitan areas in the state.

Provide a regional system blueprint for how more materials can be recovered efficiently and sustainably.

Conduct recycling best practice analysis to take a data driven snapshot and understand biggest opportunities.

1. Build from AMERIPEN best practices work

2. Customize and adapt survey tool to align with Tennessee’s 2015-2025 Solid Waste and Materials Management Plan objectives

3. Communicate with regional champions and other local government contacts

4. Compile and analyze data

5. Develop Recycling Opportunity Assessment Summary based on data analysis

METHODOLOGY

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RECYCLING GAP ANALYSIS METHODOLOGY

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Six best practice areas analyzed | Aligned with TDEC’s 2025 Plan Objectives

COLLECTION PROCESSING EDUCATION POLICY FINANCING PARTNERSHIPS

Key Partnerships Put in Place

1. Optimization workshop: recycling network developed (public & private sector, business leaders)

2. Local champions identified (Shelby Co. Sustainability Office) 3. Regional Solid Waste Planning Board chair (Joe Nunes,

Germantown, TN) 4. State of TN resources - TDEC 5. Memphis Materials Marketplace - USBCSD partnership 6. Memphis Area Association of Governments - MAAG 7. Southwest TN Development District - SWTDD 8. Northwest TN Development District - NWTDD

RESULTS

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Response:

• Madison, Gibson, Fayette, Chester, & Shelby Counties in TN

• Desoto County, MS

• #of Households = 350,353

• Population = 1.31 million

DEFINE REGION & RESPONSE

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GAP ANALYSIS DETAILS HIGH RECYCLING PERFORMERS

Community

% Uptake of Best Practices

#s / HH

Germantown, TN 34% 356

Collierville, TN 35% 406

Memphis, TN 49% 164

Chester County / Henderson, TN

45% 379

Common Strengths Common Opportunities (bigger picture themes)

• Curbside collection

• Some education

• Processing

• Explore program financing options

• Increase education funding and messaging

• Policy provisions

GAP ANALYSIS DETAILS LOW RECYCLING PERFORMERS

Community % Uptake of BP

Desoto County, MS 31%

Madison County/Jackson, TN 18%

Gibson County, TN 7%

Common opportunities

• Infrastructure access – better utilize existing infrastructure

• Education – Little to no investment in messaging and resident communication. Develop outreach channels.

• Partnerships – Improve regional communication to take advantage of existing system opportunities.

PATH FORWARD

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With baseline data and a stockpile of actionable opportunities in hand, regional planning conversations should begin.

• Engage network champions and local government

contacts to review findings and discuss areas of focus

• Ready to convene working groups

• Start regional conversation – mentorship program

• Facilitate optimization planning

• 2 hub regions

• Jackson, TN and Memphis, TN

• Jackson hub feeds Memphis

• Potential impact 600,000+ HH

REGIONAL APPROACH

PREPARED ON BEHALF OF TETRA PAK FOR THE COALITION TO ADVANCE RECOVERY IN TN (CART) PROJECT

CART REGIONAL RECYCLING SYSTEM GAP ANALYSIS:

RESULTS & RECOMMENDATIONS