carpenter - sirius decisions summit 2016 public version
TRANSCRIPT
![Page 1: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/1.jpg)
Content + Data: Tableau’s Secret Sauce to Impactful Sales EnablementMichael Carpenter | Manager, Sales InformationMay 24, 2016 | [email protected]
![Page 2: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/2.jpg)
IntroductionContent | Curation | Clarity
Key Takeaways
Table of Contents / Agenda
![Page 3: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/3.jpg)
Who is this guy? Why should you care?
![Page 4: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/4.jpg)
Wow
![Page 5: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/5.jpg)
Librarian
![Page 6: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/6.jpg)
The Problem
![Page 7: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/7.jpg)
“Our salespeople can’t find anything.”
![Page 8: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/8.jpg)
Takeaway #1:It’s called sales enablement for a reason.
Build a standalone system for sales.
![Page 9: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/9.jpg)
Build one place forSALESPEOPLE
to findcurated sales content
![Page 10: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/10.jpg)
Content
![Page 11: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/11.jpg)
Takeaway #2:All that matters is the content
BUTIt needs to live inA SINGLE PLACE
![Page 12: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/12.jpg)
Your sole repository should facilitate search and retrieval in multiple ways for multiple
brains.
Search | Menus | CRM | Mobile | What’s Hot
![Page 13: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/13.jpg)
Takeaway #3:Get leadership of your key content teams on
board from day one.
EllieVP, Product Marketing
CraigVP, Sales
Enablement
EvanVP, Sales
Operations
FrancoisVP, Product Managemen
t
NateSr. Director,
Sales Readiness
![Page 14: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/14.jpg)
Curation
![Page 15: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/15.jpg)
curateverb | kyoo-reyt
to pull together, sift through, and select for presentation, as music or website content
![Page 16: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/16.jpg)
Fallacy Alert:Expensive search tools solve
your content findability problems.
![Page 17: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/17.jpg)
![Page 18: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/18.jpg)
![Page 19: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/19.jpg)
Takeaway #4:The irrefutable laws of curation
1. Review (gate keeping) every asset upon ingestion
2. Set automatic archive dates for every asset
3. One owner per asset4. Hire at least one dedicated resource to
manage the collection
![Page 20: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/20.jpg)
Clarity
![Page 21: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/21.jpg)
Takeaway #5Support your collection’s users with data
+
![Page 22: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/22.jpg)
Key Takeaways
![Page 23: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/23.jpg)
Takeaway #1: It’s called sales enablement for a reason. Build a standalone system for sales.
Takeaway #2: All that matters is the content, but it needs to live in a single place.
Takeaway #3: Get leadership of your key content teams on board from day one.
Takeaway #4: The irrefutable laws of curation:
1. Review (gate keeping) every asset upon ingestion2. Set automatic archive dates for every asset3. One owner per asset4. Hire at least one dedicated resource to manage the collection
Takeaway #5: Support your collection’s users with data
![Page 24: Carpenter - Sirius Decisions Summit 2016 Public Version](https://reader035.vdocuments.us/reader035/viewer/2022081605/58ed870f1a28ab54148b464f/html5/thumbnails/24.jpg)
Contact me any time; I’m happy to help.Michael Carpenter | Manager, Sales [email protected]