The ChallengeAfter more than 60 years in the field of addiction treatment, Caron made the decision to extend its world-class treatment to include a new footprint in the Dallas market. In order to have a successful launch of the new facility, we would have to quickly find some patients to fill the beds.

The Barrier With its existing presence confined primarily to Pennsylvania and Florida, we knew that we would have to make consumers aware of our new facility, educate them about what we do and our extensive experience in the field, as well as make our services personally relevant to generate admissions.

The SolutionTo drive awareness and sales simultaneously, St. Jacques engaged consumers by crafting a series of DRTV spots that ran exclusively within the Dallas market. Each spot told the story of Caron through the very personal real-life experiences of several Caron Alumni, and ended with a specific call-to-action.

The ResultThe DRTV spots announced Caron’s presence in a big way, filling the facility filled to census by helping local consumers put themselves or loved ones in the shoes of Caron Alumni.