carolyn rubin article
TRANSCRIPT
Page 8 Talk Nation Live February 2016
By Jackie Lowery
Carolyn Rubin of Fort Worth, Texas is the
national go-to expert in the revenue cycle
management market, an industry that is now
valued at more than $20 billion -- and growing
-- due to the great demand for technological
solutions required to manage patient
information, care and financial transactions.
In her position as Vice President of Revenue
Cycle Innovations of Anthelio Healthcare
Solutions, she is responsible for end-to-end
revenue cycle assessments for clients. Carolyn
and her team evaluate every aspect of her
clients’ offices -- from the moment a patient
arrives until the insurance claim is paid.
Ultimately, recommendations are made to
improve workflow and efficiency. By
streamlining the office’s revenue cycle, she
ensures that patients are receiving the very best
care.
While many professionals in the field take a
rigid analytical approach, Carolyn is known for
her unique ability to put her clients at ease and
for her approach to assessing an office’s
workflow, and recommending the right type of
technological solutions. When healthcare
providers have access to complete and accurate
information, such as electronic medical
records, patients receive better care from their
physicians. The right mix of cutting edge
technologies can help improve profitability and
reduce medical errors. Carolyn is truly
customer-focused and concerned about the
well-being of every patient that enters her
clients’ doors -- and it is from this vantage
point that she approaches her work. She
recently stated during a radio interview on
Breaking It Down with Frank MacKay, “A patient
who is ill needs to know that the person at the
other end of the counter in their physician’s
office wants to provide the best service for
them. How they perform their work truly
impacts each patient’s experience.”
Carolyn has more than twenty-four years of
experience and has cultivated a tremendous
body of knowledge that she can pass on to her
clients. Her passion for work in the healthcare
field truly began to emerge when she began
caring for her grandfather who was suffering
from cancer. Carolyn was born in Lincoln,
Nebraska and then moved to Rock Port,
Missouri where she spent her childhood as part
of a large family of six children. Rock Port is a
very small town eight miles east of the Missouri
River in the Loess Hills bluffs. It’s a place
where people extend a warm Midwestern
welcome to neighbors and strangers alike.
Undoubtedly, growing up in a small town with
a lot of community spirit and hospitality gave
Carolyn a strong foundation for caring for
Page 9 Talk Nation Live February 2016
others. After graduation from high school, she
worked at a local pharmacy for four years. She
also pursued her education and studied medical
assisting at the Omaha College of Health
Careers.
As she reflects back on this time period, she
credits her grandfather with having the greatest
impact on her decision to pursue a career in
healthcare. “I was able to be the caretaker for
my grandparents and help them understand
what they were going through.” He was very
supportive of her decision and she knew from
that point forward that this was her calling.
After graduation, Carolyn went on to become
an Adjunct Professor at the Omaha College of
Health Careers, and began building a career in
healthcare revenue management at numerous
oncology medical practices. She also went on
to have a family of her own, and worked
throughout her life to balance the development
of her career with the priorities involved in
raising two children. Motherhood gave her
even more perspective on caring for others,
and helped to hone her management skills.
Over time, she became certified in numerous
highly specialized areas of healthcare
management and earned her ICD-10
certification as an instructor from the
American Academy of Professional Coders.
She is now a well-known public speaker and
educator in the field of revenue cycle
optimization in the healthcare field. Her
children are now grown – and with the love of
her life, her husband Ron, they share in the joy
of their combined family of five children and
nine grandchildren.
As a consultant in a field of work experiencing
tremendous growth, her services are in high
demand. The need for revenue cycle
assessment has been driven by dramatic
changes in the healthcare industry over the last
decade. Hospitals and healthcare practitioners
are ever more mindful of the need to increase
insurance reimbursements while optimizing
patient care. A recent study by the Baltimore-
based Johns Hopkins University School of
Medicine found that staff who underreport
medical conditions during reimbursement
coding can have devastating effects on
hospitals' economic health and reimbursement
rates.
As Vice-President of Revenue Cycle
Innovations of Anthelio Healthcare, Carolyn is
responsible for completing end-to-end revenue
cycle assessments for clients and implementing
dashboard reporting technological solutions
for high-level executives. She also provides
educational support for clinical and business
staff in the area of coding and revenue cycle
efficiencies. In addition, she performs clinical
documentation assessments. Anthelio
Healthcare is the nation’s largest independent
provider of technology and services to
hospitals, physicians and medical private
practice groups.
Carolyn is a member of several professional
societies, including the American Academy of
Professional Coders, the Healthcare Financial
Management Association, the Medical Group
Management Association and the American
Health Information Management Association.
She is also a speaker for SOAP, AHIMA and
HAHIMA.
Contact Information:
and www.linkedin.com/in/carolynrubin