carolyn canetti - social networking sites and the music industry
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Carolyn Canetti Social Networking Sites and the Music Industry
Social Networking Sites and the Music Industry
How to people become famous these days?
“Hey, Lucas. I've decided I'm going to start a band.” “The first thing you need is a name. Then you'll know what kind of band you've got.” “Right, right. I was thinking about, um, Marc. How does that sound?” “Is that with a C or with a K?” “Well my name is with a [checks his nametag] K, so I was thinking my band's name could be with a C. That way it's kind of that psychedelic, you know, trip thing.” “Always play with their minds.” -Mark and AJ, Empire Records
The Music Industry Pre 2000
The Old Wave
Bruce Springsteen
The New Wave
Justin Bieber
“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” –Hunter S. Thompson
Search for anomalies
Smithsonian Folkways
• "I would advise you to keep your overhead down; avoid a major drug habit; play everyday and take it in front of other people. They need to hear it and you need them to hear it.”
James Taylor (1995)
Unsigned bands
Love and Logic: diligent
Jon Sandler: incompetent
Old beats New
Viral videos
Sony’s Mistake
Free music anyone?
"Rock 'n' roll can save the world"? "The chicks are great"? I sound like a dick!” “You are a dick.” -Jeff Bebe and Russell Hammond, Almost Famous
Carolyn Canetti
Thank You!