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Rio Carnival

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Page 1: Carnival Parties

RioCarnival

Page 2: Carnival Parties

RioCarnival

FASHIONTV PRESENTS THE LONGEST BIGGEST AND MOST FASCINATING

FASHION SHOW IN THE WORLD!

The Rio CarnivalThe Rio Carnival

20072007

Page 3: Carnival Parties

RioCarnival

RIO – THE WORLD CELEBRATES THE RIO CARNIVAL 2007:

The Rio Carnival, adds another superlative to its repertoire of 4

days and 2 nights of exciting celebration, exotic Brazilian music,

thousands of sexy performers in minimal glitzy, dazzling costumes,

by conquering the world on global live TV.

In 202 countries over 300 Million TV Homes will catch Samba fever

as the worlds only 24/7 Fashion Channel FTV will be bringing you

all the action non-stop, LIVE every night through a worldwide

broadcasting straight from the heart of the party so you won’t miss

a thing!

Page 4: Carnival Parties

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RIO – DAY BY DAY:

Evenings - Popular dances at Cinelândia20.00 Shows start at Samba Land and Rio Folia23.00 Ball in Rio Scala

Friday, February 16th13.00 Carnival King (Momo) is crowned by the city mayor 19.00 Children´s Samba Schools Parade 20.00 Shows start at Samba Land and Rio Folia

Saturday, February 17th09.30 Street Band Cordão do Bola Preta (Downtown) 16.00 Banda de Ipanema gathers at Praça General Osório, Ipanema, 19.00 Official Costume Competition in Hotel Gloria 20.00 Street Band Competition in Av. Rio Branco, Centro (Downtown) 21.00 Parade of the Samba Schools in the Access Group23.00 The Magic Ball at Copacabana Palace Hotel

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RIO – DAY BY DAY:

Sunday, February 18th21.00 Parade of the Samba Schools in the Special Group

Monday, February 19th21.00 Parade of the Samba Schools in the Special Group

Tuesday, February 20th16.00 Banda de Ipanema goes out for the last time 21.00 Parade of the Samba Schools in Group "B" 23.00 Gay Costume Ball in Rio S

Page 6: Carnival Parties

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RIO – THE SCENARIO OF THE COSTUME PARADE:

The fantastic costume designs become more and more elaborate in every

year, interlinking the samba school with the close association to Brazilian

Fashion Design.

Every school wants to be not only the best dancing but also the best

dressed and most fashionable school.

Hence just like in designer fashion this year’s samba fashion will be

dominated by crystal optics, metallic looks and experimental fabrics to

complement the traditional feathers and portrays of imaginary heroes.

Page 7: Carnival Parties

RioCarnivalRIO – THE FACE & BODY MAKE-UP:

Carnival face & body make-up is an additional main feature in the

imaginative and colorful show. Behind the scenes FTV’s Hair and Makup

team will feature the secret on how makup artists style thousands of models

at the same time while still creating a unique look full of vivid colors

underlining the models’ natural exotic look.

So to all fans of Latin beats, exotic models, original fashion, trendy makup

concepts and to all who just love FTV - Fashion TV will bring live & exclusive

coverage of the Rio Carnival, the backstage preparations and

VIP after parties.

Page 8: Carnival Parties

RioCarnival

RIO – SAMBA, SAMBA, SAMBA:

The Rio Samba Parade takes place in the 1 kilometer long sambadrome

in front of 200,000 spectators, 16 samba schools, each with 5000 model -

dancers, total over 80,000 performers, parade over two nights.

No other Fashion show has more costumes, more models and more fun.

Hence it is no wonder that FTV’s Michel Adam decided to bring this colorful

competition between the Brazilian samba schools to millions of homes

connected to his TV network Fashion TV.

Page 9: Carnival Parties

RioCarnival

RIO – SAMBA, SAMBA, SAMBA:

At the competition of Samba schools each contesting school has its own

representative flag, colors, and a costume design.

The Exceptional and most elaborate costumes are being worn by the

dancers who in many cases are models. Samba dancing has been a secret

way to shape the body for many Brazilian top models.

Further each school presents a theme, 10 overwhelming floats and

4000-5000 outstanding performers all dancing & celebrating all night long.

Page 10: Carnival Parties

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RIO – FTV MEDIA PLAN:

LIVE EUROPERE LIVE

LIVE ASIA

RE LIVE

1-3 MINPROMOTION

CLIPS

15 MINPROGRAMS

BEST OF

10-30 SEC

SPOTS

WEEK

22/01 - 28/01

3 per day 1 per day 4 per day

WEEK

29/01 - 04/02

6 per day 2 per day 6 per day

WEEK

05/02 - 11/02

12 per day 3 per day 12 per day

WEEK

12/02 - 16/02

12 per day 4 per day 24 per day

DAY

17/02/2007

23:00 - 08:00 06:00 - 17:00 24 per day

DAY

18/02/2007

23:00 - 08:00 06:00 - 17:00 24 per day

DAY

19/02/2007

23:00 - 08:00 06:00 - 17:00 24 per day

DAY

20/02/2007

23:00 - 08:00 06:00 - 17:00 24 per day

WEEK

21/02 - 25/02

4 per day

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FTV RIO CARNIVAL PARTIES:

• FTV will be hosting RIO CARNIVAL parties in the best nightclubs all around the world.

• FTV „live from Rio Carnival“ will be shown on big screens during these parties so that people can get inspired and feel the flair of the rhythm of samba, fantastic costumes, spectacular make-up and dance.

• In order to get the VIP crowd into the mood of samba, the club will organise some performances, i.e. samba dancers, percussionists, etc. and the club will be decorated in Rio Carnival style.

FTV will film these events and your FTV will film these events and your club will be seen club will be seen on FTV globally.on FTV globally.

Page 12: Carnival Parties

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If you are interested in hosting a……If you are interested in hosting a……

„ „ FTV-live from Rio Carnival party“FTV-live from Rio Carnival party“(dates: 17th-20th february 2007)

…please contact:

Daniela Karnuts

Marketing/pr Fashion TV UKAt [email protected] Cell: 0044-7738552460

…for further information