carmondo / sixt
DESCRIPTION
Konstantin Sixt in the Panel "from Forums to Social Networks"TRANSCRIPT
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Web 2.0 EXPO, Berlin November 6th 2007Konstantin Sixt
Community Practices: From Forums to Social Networks
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What is Sixt - an overview?
• market leader on the German, the Austrian and the Swiss Rent a Car market.
• represented in more than 80 countries with a fleet of over 120.00 cars.
• one of Europe‘s leading car leasing providers with over 50.000 cars under its fleetmanagement programm.
• 2100 employess
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e-commerce @ Sixt
• 30 % of revenue generated over the Web• 5000 transaction a day. • 3 milion UV/ month • 12 mio. PI / month
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Web 2.0 @ Sixt
• Sixt has a strong Web 2.0 focus:
– Corporate Blogs across the corporation– CEO Blogs – Corporate intranet replaced by a community with a Enterprise WIKI – major applications are built with various AJAX technologies
• August 2007: Foundation of Sixt e-ventures, a spin-off company that is focused on the financing and support of Web 2.0 platform and start-ups.
• First project launched in September 2007: carmondo.de –an auto-community for car enthusiasts and for the gathering of „auto- knowledge“
• Second project, a finance community, will launch in January 2008
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What is carmondo.de?
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What is carmondo.de?
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Germans are passionate about cars and have a great knowledge about them
The car-market gets more and more complex.
Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data.
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Key features of carmondo
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Auto-Forum
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Photo & Video Community
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A typical user profile
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Carconfigurator (1):
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Carconfigurator (2)
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Car-comparison
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User-Management Example:
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Why the hell does a CAR RENTAL COMPANY launch a community?
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Let me guess what you think:
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NO! Bad guess !
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SO why does a car rental company launch acommunity?
• as active participators of carmondo, we also want to learn and gather knowledge from the community
•an efficient way of market research •carmondo is a great way to
experiment and to better understand our clients and the way Web 2.0 works.
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