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How to boost your career site to get more visitors and job applications. For more case study material, visit http://bit.ly/1m4iAQ4

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Page 1: Carlson Case Study Infographic

HOW TO BOOST YOUR CAREER SITE TO GET MORE VISITORS AND JOB APPLICATIONS

How SilkRoad helped the Carlson Rezidor Hotel

Group streamline their recruitment process, increase

the number of applications they received, and

introduce potential savings of USD500k.

No standard regional recruitment

platform. OpenHire only implemented

with selected properties

Needed a unified career portal where

potential condidates could search for

opportunities all over the region

Managers were overwhelmed by

the number of applications and

emails they personally received

No back office repository where

resumes could be stored and

searched at a later date

THE PROBLEMTHE CHALLENGES CARLSON REZIDOR FACED

88,000STAFF

108COUNTRIES

HOTELS1,345

The goal was to build awareness of the

hotel brand and create one standard place

for candidates to visit where they could view

all available jobs and easily apply for roles

Carlson Carlson Rezidor also wanted to create a

common database where they could store

CVs from unsuccessful applicants for future

reference

BY THE NUMBERS HOTEL BRANDS OBJECTIVES

ABOUTCARLSON REZIDOR HOTEL GROUP

THE SOLUTIONTO CARLSON REZIDOR’S PROBLEMS

OpenHire is a premier recruitment management and

applicant tracking system that helps companies hire

top talent quickly and easily. The solution also

features engaging career portals that drives

applicants through the acquisition process

Creating the finest employee experience is SilkRoad’s passion and drives

everything we do. Our cloud-based social talent management suite nurtures

employee engagement from recruiting and onboarding, through learning and

career development; encompassing all aspects of HR management (HRMS)

from pre-hire to retire.

THE RESULTSOF UPGRADING THEIR CAREER PORTAL

VISIT USSILKROAD.COM

Streamlined recruitment

process across properties

in Asia Pacific

Significantly reduced man

hours required for each

new hire

Increased number of new

visitors by 55%

Enabled the group to hire

601 new employees

year-to-date

Intuitive, easy to use

career portal launched

Increased traffic to the

career portal by 65%

Increased traffic to job

listings page by 28%

1 extra minute on average

is spent on the career site

per visitor

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