carlson case study infographic
DESCRIPTION
How to boost your career site to get more visitors and job applications. For more case study material, visit http://bit.ly/1m4iAQ4TRANSCRIPT
HOW TO BOOST YOUR CAREER SITE TO GET MORE VISITORS AND JOB APPLICATIONS
How SilkRoad helped the Carlson Rezidor Hotel
Group streamline their recruitment process, increase
the number of applications they received, and
introduce potential savings of USD500k.
No standard regional recruitment
platform. OpenHire only implemented
with selected properties
Needed a unified career portal where
potential condidates could search for
opportunities all over the region
Managers were overwhelmed by
the number of applications and
emails they personally received
No back office repository where
resumes could be stored and
searched at a later date
THE PROBLEMTHE CHALLENGES CARLSON REZIDOR FACED
88,000STAFF
108COUNTRIES
HOTELS1,345
The goal was to build awareness of the
hotel brand and create one standard place
for candidates to visit where they could view
all available jobs and easily apply for roles
Carlson Carlson Rezidor also wanted to create a
common database where they could store
CVs from unsuccessful applicants for future
reference
BY THE NUMBERS HOTEL BRANDS OBJECTIVES
ABOUTCARLSON REZIDOR HOTEL GROUP
THE SOLUTIONTO CARLSON REZIDOR’S PROBLEMS
OpenHire is a premier recruitment management and
applicant tracking system that helps companies hire
top talent quickly and easily. The solution also
features engaging career portals that drives
applicants through the acquisition process
Creating the finest employee experience is SilkRoad’s passion and drives
everything we do. Our cloud-based social talent management suite nurtures
employee engagement from recruiting and onboarding, through learning and
career development; encompassing all aspects of HR management (HRMS)
from pre-hire to retire.
THE RESULTSOF UPGRADING THEIR CAREER PORTAL
VISIT USSILKROAD.COM
Streamlined recruitment
process across properties
in Asia Pacific
Significantly reduced man
hours required for each
new hire
Increased number of new
visitors by 55%
Enabled the group to hire
601 new employees
year-to-date
Intuitive, easy to use
career portal launched
Increased traffic to the
career portal by 65%
Increased traffic to job
listings page by 28%
1 extra minute on average
is spent on the career site
per visitor
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