carlsbad business journal: april 2014

Family-operated Beach View Lodge has thrived for more than 40 years

Sitting across the street from Tamarack State Beach and at the edge of Carlsbad Village, the Best Western Plus Beach View Lodge is a cozy little hotel with a long tradition in Carlsbad. First opened in 1971, the Best Western is one of the longest continually-operating Best Western franchises in the country.

During that time, it has been in the hands of the same family, which also owns and operates the Beach Terrace Inn. The family has guided its evolution from a non-descript beach front building, to the impressive Craftsman design it now sports, complete with a Torrey

Pine as its front anchor. Like many Best Westerns, the

clientele often arrives by car and is interested in using the hotel as a hub for local exploration.

“Best Western is a wildly

recognizable brand, one that has a deep history rooted in the so-called ‘Great American Road Trip,’” says Halei Young, the hotel’s new general manager. “What it affords is instant name recognition and

a perception of comfort, cleanli-ness and value, not just a bargain identification.”

Young points out that Best 5934

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 31, NO. 4

JOUR NALBUSINESS

APRIL 2014

WWW.CARLSBAD.ORG

FIND YOUR DREAM HOMEOur home improvement guide features Chamber members that can help you buy or upgrade your dream home 16-17

Cozy little hotel has long tradition in CarlsbadBUSINESS SPOTLIGHT

Guests of the Beach View Lodge enjoy full ocean views from the hotel’s lounge and terrace.

May 2 luncheon will honor small business success

The Carlsbad Chamber of Commerce will hold an inaugural awards luncheon on May 2 to celebrate small businesses as the economic engine that pushed the economy forward through the Great Recession.

“The Engine that Does: Small Business is Unstoppable” will take place from 11 a.m. to 1:30 p.m. on Friday, May 2 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive. It features a keynote address by U.S. Rep. Darrell Issa.

In a time when many small-owned busi-nesses were forced to close their doors, and much of the news about business consisted of ‘gloom and doom,’ the Chamber is cel-ebrating the small businesses that thrived, kept their doors open, grew and created jobs. This afforded the continuing success of the city of Carlsbad and the surrounding region.

“The awards luncheon recognizes the suc-cesses of those that make up the heart of our chamber and the economy as a whole: small business,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. About 85 percent of the Chamber’s more than 1,500 members are small businesses with 10 or fewer employee.

The Chamber will present the following awards:

• Best Support Staff• Entrepreneur • Excellence in Customer Service• Innovative Product or Service• Professional Services Award• Retail Business Award U.S. Rep. Issa, R-CA, will speak on the

topic of “What I learned about business from serving in the U.S. Congress.” Before he was elected to office, Issa was a successful busi-nessman serving as CEO of California-based Directed Electronics, which he founded in the mid 1990s to become the nation’s largest manufacturer of vehicle anti-theft devices, including the highly-successful Viper System.

For more information about the awards or to purchase tickets, visit www.carlsbad.org.

Celebrating the spirit of the ‘20s

THE ROAR OF BUSINESS — The Carlsbad Chamber of Commerce celebrated the spirit of the 1920s, the decade when the Chamber was founded, at its Annual Business Awards Dinner, held Feb. 28 at the Omni La Costa Resort & Spa. Awards were given out the in the categories of Action & Sports Manufacturing, Clean Technologies, Hospitality & Leisure, Information & Communication Technology and Life Sciences. While dressing as part of the period was not required, many attendees did.

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GREYHAWK BUSINESS CENTER

Air Products & Chemicals, Inc. has given an $8,000 grant to the Carlsbad Cham-ber of Commerce that will allow the ReadyCarlsbad Business Alliance — recently added to the Chamber’s reg-ular roster of committees — to continue serving the city’s business community. The alliance develops emer-gency preparedness plans and other safety-related offerings.

The mission of the Ready-Carlsbad Business Alliance is to promote business emer-gency preparedness and response through services, educational programs and cooperative partnerships that combine business con-tinuity with community pre-paredness and recovery.

The grant will allow the alliance to print a brochure to be distributed to busi-nesses, hold at least three workshops during the year and pay for an intern that will help the alliance do research and gather information and data to put together a com-prehensive business emer-gency preparedness plan for the community.

“We are very thankful for

Air Products for this gener-ous grant, which continues their financial support of this program,” said Toni Padron, executive vice president and COO of the Carlsbad Cham-ber. “Their support is helping us work toward creating a more empowered business community when it comes to

emergency preparedness.”The ReadyCarlsbad Busi-

ness Alliance meets on the second Friday of the month starting at 7:30 a.m. at the Carlsbad Chamber of Com-merce, 5934 Priestly Drive.

For more information about the committee, visit www.readycarlsbad.org.

2 | WWW.CARLSBAD.ORG

The Carlsbad Chamber is-well respected on a number of fronts. Our size, certainly, commands respect. We are the 10th-largest chamber in the state and the second-largest in San Diego County, with more members than all but the San Diego Regional Chamber. Also, because we put on more events than any other Chamber in the county, our members have access to more information, seminars, networking opportunities and social gatherings than any Chamber in the region. That earns a lot of respect.

Another thing that builds respect is establishing rela-tionships with city officials and elected representatives. Our CEO, Ted Owen, has built these relationships over time by working collaboratively to understand the city’s needs and positions while educat-ing city staff and elected offi-cials on what our members need and want. Rarely, but occasionally, the Chamber has taken positions contrary to the city’s position. The key is respectful dialogue.

But how are the Cham-ber’s policies developed? Who gets to decide? Gener-ally, the Chambers policies have been developed over time with study from staff and our Government Affairs Committee. Their findings are presented to our Board of Directors, who ratifies the position. The Chamber has developed a Public Policy Manual that guides our staff’s ability to weigh in on various matters, whether it is a letter to a public agency or voicing the business commu-nity’s opinion at a City Coun-cil meeting.

Two recent policy examples

come to mind. Each illus-trates how the Chamber arrives at its policies.

Our sustainability commit-tee recently requested that the Board submit a letter to the California Public Utilities Commission on a fairly com-plex issue regarding decen-tralized renewable energy and Feed In Tariffs (FIT’s). We brought in Chamber member SDG&E to discuss the issue and see if we could reach a consensus on appropriate language that the Chamber Board could support.

We also wanted to value the ideas developed in the Sustainability Committee and the input from SDG&E. Although, unknown at the time, the Sustainability Com-mittee originally put a draft letter together, SDG&E now has a Feed In Tariff whereby, business customers can have renewable energy projects on their property and sell it to SDG&E.

Several key questions remain. Is the price high enough to encourage decen-tralized renewable energy projects? If, SDG&E were to pay a higher price, is there an appetite among rate payers to pay more for their elec-tricity given the benefits of decentralizing the production of energy and having to feed in to the supply locally?

The Board also supported a

letter encouraging the CPUC to look further at this issue with a goal of promoting more decentralized renew-able energy without increas-ing costs to ratepayers.

Another complex issue playing out right now is how to pay for state-mandated affordable housing.

Cities typically require home builders to build 15 of their project as afford-able housing or pay an in lieu fee to have that hous-ing built. This puts upward pressure on housing costs. At one time there was an affordable housing require-ment in place for apartment buildings. That requirement was removed and now the city is seeking to add a similar requirement back.

The Building Industry Association (BIA) tells us that adding a proposed fee of $20 per square foot of apartment housing built raises their building costs and that those costs have to be passed along to the future occupant of the apartments being built. An average scenario means the future renter will be paying an additional $1,000 per year in rent to help pay for afford-able housing.

It seems counter produc-tive to me that someone renting an apartment is ulti-mately paying the freight for affordable housing that, in theory, benefits all of us. I believe we need to have a respectful public discussion on how to pay for affordable housing. The city has not determined what will go to Council for approval yet but they have hired a consultant whose output suggests that the city should impose such a fee.

INDEX

MEMBER DIGEST ........................ 9-14

CITY UPDATE ............................... 6

EDUCATION NEWS ...................... 15

HOME IMPROVEMENT ................ 16-17

VILLAGE BEAT ............................. 7

LEGAL UPDATE ............................ 4

MEMBER MARKETPLACE .............15

Respect and the crafting of Chamber policies

Positive Thoughts Can Help on the Road to Success

Every once in a while I need to get a dose of positive thoughts to help me along the road to my own success.

As I was reading some of the new publications in my mail, I selected a few quotes and thoughts to share with you. Some are funny and some are insight-ful, but if they make you laugh or think, then they have served their purpose of helping us cope.

• The pessimist sees only the red light. The truly wise person is colorblind.

• Don’t ever think you don’t have time to do something, after all there are 525,600 minutes in each and every year.

• People with flexibility never get bent out of shape.

• The young and the old have all the answers. Those in between are stuck with the questions.

• Don’t worry about what is ahead. Just go as far as you can go, from there you can see much farther.

• Minds are like parachutes, they only function when open.

• A healthy attitude is conta-gious, but don’t wait to catch it from others. Be a carrier.

• People who say it cannot be done should not interrupt those who are doing it.

• An optimist is a person who sees a green light everywhere.

“THE MAN WHO THINKS HE CAN”

“If you think you are beaten, you are.

If you think that you dare not, you don’t.

If you’d like to win, but you think you can’t, it’s almost cer-tain you won’t.

If you think you’ll lose, you’ve lost.

For out in the world you’ll find,success begins with a fellow’s will.

It’s all in the state of mind.

If you think you are outclassed, you are.

You’ve got to think high to rise.

You’ve got to be sure of yourself before you can ever win a prize.

Life’s battles don’t always goto the stronger or faster man.

But sooner or later, the man who wins is the man who thinks he can.”

— Arnold Palmer

Last thought for the month: “A positive attitude will not

solve all your problems, but it will annoy enough people to make it worth the effort.”

TED OWEN

WORDS OFWISDOM

President & CEO CARLSBAD CHAMBER OF COMMERCE

JOHN OSBORNE

FROM THECHAIRMAN

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Grant helps Chamber continue emergency preparedness efforts

Pictured, from left, are Ted Owen, president and CEO of the Carlsbad Chamber of Commerce, Eileen Turner, Carlsbad site manager for Air Products, Chamber Board Chairman John Os-borne and Deb Beddoe, chairwoman of the ReadyCarlsbad Business Alliance.

CARLSBAD BUSINESS JOURNAL APRIL 2014 | 3

For the third year, Carls-bad-based Spy Optic is paying homage to the Northern European tradition of grueling spring bike “clas-sics” by hosting a one-day, 136-mile race through hilly course along North County backroads featuring 11,000 feet of punishing climbs, water obstacles and waffles.

Yes, waffles.Spy’s Belgian Waffle Ride

(BWR) 2014 takes place on April 27. It honors Belgium’s history as a bike racing capi-tal, starting with a morning breakfast for riders and food and beverages along the course. Featured foods will include Belgian-themed delicacies such as waffles, moules frites and ale. A sold-out field of 500 riders (among them Olympians as well as world, national and state champions) will brave the challenging ride, which according to race creator and Spy President and CEO Michael Marckx, features more gravel, dirt, pavement and climbs than in previous years. Riders are warned to expect a “multifaceted, ugly, technical, tactical, grinding, pounding, relentless, spirit-sapping, muscle-cramping beatdown in the finest tra-dition of long road races.”

Proceeds from the event, more than $20,000, go to the Challenged Athletes

Foundation, whose mission is to “provide opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics.”

The race also includes a two-day Lifestyle and Fitness Expo, which be open to the public and be held at ViaSat’s Carlsbad campus, 6155 El Camino Real, which serves as the start and finish line for the race. The expo is from noon to 5 p.m. on April 26. On race day, the expo will start at 6:30 a.m. and run through the duration of the event (the race itself starts at 8 a.m.)

Jim Miller, performance sales director at Spy Optic and event director for the BWR, said the event has grown exponentially. The first year it had a field of 150 riders, and last year 360 braved the ride. This year, the event sold out in advance of all 500 riding spots.

“The word of this event has gotten around,” Miller said. “This year alone, we have people from three dif-ferent countries, and 38 states are represented. The ages range from the early 20s up to the 60s.”

For the public, the lifestyle and fitness expo at ViaSat, which will feature nearly 40 businesses and groups

— including a booth from the Carlsbad Chamber of Commerce — provides a perfect opportunity to get a sense of the irreverence of the race without having to take on the course.

In addition to browsing through the booths, the public will be able to follow the action on the course through live broadcasts. Post-race celebrations and the awards ceremony will

also take place at the expo.“Local businesses, the

cycling and non-cycling com-munity will come together for an afternoon to cel-ebrate fitness,” Miller said. “We’re glad to make this a

community event where we get to showcase the unique local businesses in the area.”

For more information on the race, go to the event’s page on Facebook, www.facebook.com/SPYBWR.

Spy Optic is holding the Belgian Waffle Ride 2014 on April 27. It’s a grueling 136-mile race through North County backroads that starts and ends in Carlsbad.

Spy Optic’s zany bike race set for April 27Two-day Health and Fitness fair at ViaSat campus part of the event


By now most employers are familiar with the Family & Medical Leave Act (FMLA), which allows employees of larger employers to take unpaid time off for various reasons (mainly medical). Because the employee’s job is protected while on leave, it’s important for employers to understand when time off counts against the maximum and when it doesn’t.

A recent case in the 9th Circuit Court of Appeal held that the use of FMLA time (against the maximum) is not automatic. In that case, the employee asked for two weeks vacation to care for her father. She didn’t ask for FMLA time, and the com-pany didn’t treat the time as part of her protected

time off. When she hadn’t returned after four weeks, she was let go for abandon-ing the job. She sued under FMLA, claiming the company should have “automatically” put her on FMLA leave. The 9th Circuit disagreed, saying it’s perfectly OK for an employee to save their time off under FMLA and just take the time as vaca-tion. While the company

has an obligation to ask whether the employee’s leave is for FMLA purposes, this employer did ask her twice whether she needed more time, and twice she said no. So the jury’s verdict for the employer held up.

The lesson for employers is to have clear communi-cation about leave, making

sure employees understand the difference between vacation time (subject to the employer’s rules) and protected leave under FMLA (which could include the same vacation time). And to make sure that there is a clear understanding when the employee’s leave time will count against their annual limit.

Also, beware of firing employees who overstay their allotment of leave. In another recent case, a California appeals court held that giving a pregnant employee more time off than the law requires might be considered a reason-able accommodation for a disability. That employer was surprised to learn that firing the employee when she failed to return after her leave of four months was over was the same as wrongful termination!

In today’s suit-happy envi-ronment, employers who want to avoid risk should always get an attorney’s advice before firing anyone for any reason.

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Harrah’s reveals new name for resort after renovationHarrah’s Rincon Casino & Resort, a co-winner of the Hospitality & Leisure Award at the Carlsbad Chamber of Commerce’s 2014 Annual Business Awards Dinner, recently announced a new name — Harrah’s Resort Southern California — ahead of the completion of its $160 million multi-phase renovation.

The ambitious expansion turns the Valley Center resort into a 1.2-million square-foot all-season casino and resort.

The resort’s renovations include a new 403-room hotel tower — the fourth-largest in the county — giving Harrah’s a total of 1,065 rooms. The tower includes 52 new suites, bringing the total to 152. New this month is Spiked, a new craft cocktail ultralounge and the addition of two new eateries, Earl of Sandwich and the return of Pink’s Hot Dogs.

The expansion at Harrah’s resort started in October 2012. The first phase, unveiled last July, included the opening of a pool, a swim-up bar and a 400-foot-long “Lazy River.”The second phase, which was finished in January, included the Events Center, a 53,221 square foot state-of-the-art non-smoking convention and entertain-ment venue that seats up to 2,200 in concert-style seating or 1,200 banquet-style.

“We’re thrilled for the next chapter at the resort, and with this property-wide transformation, our focus on service and the guest experience at Harrah’s Resort Southern California will far surpass expectations and bring the resort to the next level,” said Regional Presi-dent and General Manager Janet Beronio. “This official name change is concurrent with the unveiling of our most recent renovation and expansion in April, which perfectly positions Harrah’s as a premier Southern Cali-fornia destination resort.”

The lesson for employers is to have

clear communication about leave... LOU STORROW

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Annie Q. FloresVice President,

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After one year of opera-tion the City of Carlsbad’s life science incubator, Bio, Tech and Beyond, has shown success by helping to launch six life sciences startups that could grow into fully fledged companies.

The Carlsbad City Council agreed last January to lease a city-owned building where the oper-ators of Bio, Tech and Beyond could build a space where sci-entific ideas could grow.

As home to more than 120 life sciences firms, including such industry giants as Isis Pharmaceuticals, Genoptix and Thermo Fisher Scientific, the City of Carlsbad decided it made sense to nurture nascent firms. The city’s life sciences cluster holds more than 600 patents and pro-vides 7,000 well-paying jobs, making it a powerful eco-nomic engine.

Bio, Tech and Beyond’s founders, Joseph Jackson and Kevin Lustig, spent their first six months converting the former auto-insurance claims building at 2351 Faraday Ave. into a workable laboratory. They held a ribbon-cutting ceremony last July that was attended by more than 400 people, and three weeks later they were renting benches to scientists.

Jackson and Lustig said that as the new year dawned they have five full-time members who are operating six compa-nies, which have the equiva-lent of 14 full-time employ-ees. The members are often industry veterans who have been nurturing an idea, and who need a place where they can develop it.

“There’s been a tremen-dous amount that’s happened in our first year,” Jackson said recently. “The building has gone from an unused entity to an ongoing hub of eco-nomic activity where people are generating businesses, showing there’s really a need for something like this.”

The city is leasing the 6,000-square-foot building to the lab for $1 a year for five years. Bio, Tech and Beyond’s

managers paid for most of the tenant improvements and fur-nished the lab with scientific and other equipment, some of which was donated by local life sciences companies.

The lab continues to develop a revenue stream from membership fees, corpo-rate sponsorships, donations, event fees, course fees and grants. The facility also houses a cell culture lab that it can use to generate revenue and help make it self-sustaining. It is already contributing to the North San Diego County economy by purchasing goods and services from a variety of local firms.

The ultimate measure of the Bio, Tech and Beyond’s success will be whether it helps members graduate into the ranks of self-sustaining,

job-creating companies on the strength of a new product or technology.

One of the companies housed at Bio, Tech and Beyond, Orphi Therapeutics, is a candidate to make such a transition. Its founders are researching a therapy that would treat a blood disorder, cerebral amyloid angiopathy, that causes strokes. The scien-tists are researching a genetic form of the disease that affects the young, and they hope to begin testing a drug therapy within two years.

This is the exact idea that the City of Carlsbad had when it embraced the concept for a life sciences incubator, and the city believes it makes sense to help Bio, Tech and Beyond help others to achieve great things for our future.

Schumacher Appointed to Carlsbad City Council

Michael Schumacher, a La Costa resident and member of the Carlsbad Chamber of Commerce,

was appointed to the Carlsbad City Council on March 11. He filled the vacancy created when former Councilwoman Farrah Douglas resigned.

The unanimous Council vote puts Schumacher in office until December 2nd when newly elected Council Members are expected to take their seats fol-lowing the November 4th Gen-eral Election.

Schumacher, who has served on the Carlsbad Plan-ning Commission for the past five years, and chaired the Commission in 2011, filed campaign papers for the November General election for the seat he has been appointed to, prior to the Council’s decision. He was selected over 38 citizens who, following the Council’s direction, applied for the vacant seat.

“I am honored and humbled that the Council has asked me to fill the seat on an interim assignment,” Schumacher said. “Over the last dozen years, I’ve been fortunate to have had the opportunity to gain an understanding of how our City operates. This has come, in part, through my current involvement on the Planning Commission and the Agricultural Miti-gation Conversion Committee, and my past service on the Design Review Board,” he told the Council.

Schumacher owns a Carlsbad asset management consulting firm, Enact Partners, LLC, that helps pri-vate real estate clients manage their real estate hold-ings. With a masters degree that focused on Tax Increment Financing from Central Michigan Uni-versity, Schumacher is an expert in land-use issues, real estate investment and commercial finance, a career path he told the Council would be valuable as a city leader.

For years, Schumacher has focused on helping revitalize the Village. As a Carlsbad Chamber of Commerce member, he was very involved for many years in supporting economic development issues in the community. “As a matter of fact, my work in the areas of redevelopment, historic rehabilitation and tax increment financing is what originally prompted me to get involved in the City through the Chamber’s Village Enhancement Committee in 2001,” he said.

CHRISTINA VINCENT

CITYNEWS

Economic Development Manager CITY OF CARLSBAD

Carlsbad’s life sciences incubator showing promise

Photo by Sam Wells Photo

SCHUMACHER


Did you know there are now more than 600 busi-nesses in Carlsbad Village? It seems astounding, but we’ve collected data on Vil-lage and Barrio businesses to help communicate all that the Village has to offer.

In general, the “retail mix” hasn’t changed much since 2012, when we first collected this data. The retail mix, or offering, is the big-gest challenge in the Vil-lage’s long-term success, according to surveys of resi-dents, business owners, visi-tors, and property owners.

However, new businesses have opened, or are in the planning phases, that begin to fill the gaps for consumer demand. Let’s take a look at the top five business catego-ries in the Village today:

1. Health & Wellness: 16 percent

2. Beauty: 11 percent3. Financial & Legal

Services: 11 percent4. Dining: 8 percent5. Specialty Services:

7 percent

The top three catego-ries make up 38 percent of

Village businesses, and the top five make up more than half. Over time, these per-centages will change, espe-cially as the Village begins to attract new employees and new residents with changing demands.

ATTRACTING THE CREATIVE CLASS

A missing category in the Village that we often hear about is “creative office.” From small start-up firms to co-working spaces, down-towns are perfect locations for millennial workers that want to go out for lunch, shop and dine after work and be in a social and con-nected environment. They may even live nearby and bike or walk to work.

Unfortunately, the Village has limited existing space for the flexible demands of these types of offices, but new development should incorporate it as often as possible if the Village is to attract new energy and cre-ative, entrepreneurial minds.

COMMUNICATING THE VILLAGE’S OFFERING

These days, nearly every-one gets most of their infor-mation online, which is why it’s so important to have an effective online presence. To that end, we’re work-ing on a new website for Carlsbad Village that will have a cleaner, user-friendly

interface and will incorpo-rate the 600-plus businesses that are here in a visual, map-based format. The site will go live by next month, and its mobile-friendly ver-sion will be especially helpful to the thousands of tourists who visit in the summer months. If you’re a Village business, please check your business listing when the new site goes live!

Westman can be reached at [email protected].

Two New Junior Annual Memberships!

• Annual prepaid membership includes joining fee and is valid for 12 months from date of enrollment

• Unlimited* access to driving range and shortgame facility• Unlimited* play on our Championship course

1. Junior Annual Golf Membership Ages 18 – 23 | $3,300* per year/per child

• Annual prepaid membership includes joining fee and is valid for 12 months from date of enrollment

• Unlimited* access to driving range and shortgame facility• Unlimited* play on our Championship course• Plus, unlimited* social privileges for parents

2. Junior Plus Annual Golf Membership Ages under 18 | $3,300** per year/per child

* Some restrictions and exclusions may apply. Offer expires 12/31/2014. Call Club for details. ** Membership application must be completed by a parent. Includes Family Social Membership.

Only one child may utilize golf privileges and must be 15½ years old with drivers permit to drive golf cart. ©ClubCorp USA, Inc. All rights reserved. 23496 0214 BH

760.727.7700Sign up today!Liz Skibiski-Healey | [email protected] | shadowridgecc.com

1980 Gateway Dr., Vista, CA 92081

Shadowridge Golf Club – Hole 12 Also Available: Summer Camps & Saturday Junior Clinics

The village of Carlsbad just keeps growing

ASHLEY WESTMAN

VILLAGEBEAT

Project Manager URBAN PLACE CONSULTING GROUP

RECENT OPENINGS INCLUDE:

Blue Ocean Robata & Sushi Bar 2958 Madison St.www.facebook.com/ blueoceanSD

Ollie & Me Baby Furnishings 2965 State St.www.ollieandme.com

FOR MORE INFORMATION: visit www.statestreetmarket.com.

Blue Ocean Robata & Sushi Bar, a Chamber member, is one of the newest additions to the Village of Carlsbad.

WHO’S NEW IN THE VILLAGE?


outstanding educational programo e p

in the

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 31, NO. 4 APRIL 2014

D IGES TMEMBER INSIDE

› First Friday › Sundowner› New Members

› Calendar › Upcoming Events› On the Move

WHAT’S

Through page 14

Spring is here (can you believe it?!) and this has me thinking about the things we usually do during this time. The change of weather away from the cold (theo-retically, here in Carlsbad, of course) makes us start think-ing about starting fresh, whether it’s spring cleaning, adopting healthy habits or taking up new activities.

So why not apply that “fresh start” concept to your Chamber membership?

The idea here is to approach your membership with a new perspective, in a sense recommitting yourself to the Chamber. Here are a couple of suggestions from me — if you have any more, please share them with me and I’ll try to share them on our Facebook page or on upcoming columns.

ATTEND A NEW CHAMBER EVENT

Did you know that the Chamber holds nearly one event a day? Whether it’s

a workshop, a network-ing event (a First Friday Breakfast, a Sundowner or a Coffee Connection) a committee (refer to the cal-endar on page 13 or go to our website, carlsbad.org, for details), attend one new thing this spring. You never know who you will meet and what you may learn.

REFRESH YOUR NETWORKING STYLE

Have you fallen into the same networking patterns? Maybe it’s time to try some-thing new. As many of you know, we here at the Cham-ber are strong believers in “netweaving” instead of

networking. If you’re not familiar with it, it’s a simple process if you remember that the goal is to focus on building relationships with others first and helping them with the understanding “what goes around comes around.” Keep this in mind at the next Chamber func-tion you attend and make “netweaving” your priority.

USE YOUR DIRECTORYOur Chamber directory is

one of the most popular ser-vices we offer at the Carls-bad Chamber of Commerce, and it illustrates exactly why “membership counts.” The next time you’re looking for a product or service, turn

to your directory and give first thought to a fellow Chamber member. Tell them you’re calling because you saw them in our directory. We’re currently working on our directory for 2014. Contact Julie Miramontes at [email protected] or call 760-931-8400 for details. In the meantime, you can use last year’s directory or visit www.carlsbad.org for an updated list of members.

TAKE OWNERSHIPOne of the things I always

do is make sure to refer to it as “your Chamber.” That’s because I want to stress that the Chamber is all about the

involvement of its members. You know how difficult it is to start and maintain your own business.

Mine that passion and that determination for suc-cess and apply it toward your membership. Become an active member of the Chamber and get the most out of your membership. We need you!

REFER A NEW MEMBER

Do you appreciate what the Chamber has done for you? Then share it with the world — especially with businesses that are not Chamber members.

Let them know what being part of the Carlsbad Chamber member has done for you, and ask them to consider joining us. As a staff member I can go on and on about what we do, but it means more when it comes from you. Remem-ber, there is strength in numbers.

CONTRIBUTE TO THE CBJ

Did you know that the Carlsbad Business Journal is in a unique position among Chamber publications? It recently won back-to-back first place awards from the Western Association for Chamber Executives and also won first place among trade publications by the San Diego Press Club. But here, again, it needs you to thrive. Consider writing a guest column, submitting your work for publication or advertising your business in the “CBJ”for more informa-tion, contact its editor, José A. López at [email protected]

ASK QUESTIONSFinally, please feel free to

call us if you have any ques-tions. We’re always happy to talk to you. The number is 760-931-8400. You can also email me at [email protected].

BEV JORGENSEN

MEMBERSHIPCOUNTS

Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

Try a fresh approach to your Chamber membership

Chamber recognizes ‘Roaring’ businesses

The Carlsbad Chamber of Commerce celebrated the businesses that keep Carlsbad and the surrounding region at the forefront of key industries at its Annual Business Awards Dinner, held Friday, Feb. 28 at the Omni La

Costa Resort & Spa.“Spirit of the Twenties: Business is Roaring”

was the theme of the ceremony, which honored chamber members whose achievements exem-plify the best in innovation, resilience and business excellence.

In keeping with the theme, the event illustrated

the industrial optimism of the 1920s — the decade during which the Chamber was formed — and the advancements in science and technology that exist today.

“The roaring ‘20s are a very appropriate theme for this evening,” said Ahmed Haque of NRG Energy, Inc., who serves as the vice chairman of economic development on the Chamber’s board of directors. “They were a break from the past, exciting times with new technologies … making their way to the masses and changing our way of life — and today we’re living in very exciting times as well.”

At the event, the chamber presented awards in the following categories:

Action & Sports Manufacturing: Forecast 3DClean Technologies: Sullivan Solar PowerHospitality & Leisure: Harrah’s Resort Southern

California, Omni La Costa Resort & Spa (tie)Information & Communication Technology:

FMT ConsultantsLife Sciences: Thermo Fisher Scientific (formerly

Life Technologies Corp.)During the evening, the chamber also recognized

the achievements of the 2013 board of directors and inaugurated its 2014 board members.

NRG Energy was the event’s presenting spon-sor. The other sponsors were Caruso Affiliated, Grand Pacific Resorts, L+L Companies, Omni La Costa Resort & Spa, LEGOLAND California Resort, Scripps Health, SDG&E, Thermo Fisher Scientific, Tip Top Meats European Delicatessen, Tri-City Medical Center, Wells Fargo and Westfield Carlsbad.

Dan Cohen, co-anchor of CBS News 8 This Morn-ing and CBS News 8 at 11 a.m. served as the master of ceremonies.

For more information, call (760) 931-8400 or visit www.carlsbad.org.

Eric Casazza, right, CEO of FMT Consul-tants, with presenter Carmen Rene of Thermo Fisher Scientific.

WINNERsROARING

Spirit Twenti�OF THE

A N N U A L B U S I N E S S AWA R D S D I N N E R


WINNERsTara Kelly, right, community developer for Sullivan Solar Power with presenter Michael Uzitas of Scripps Health.

Donovan Webber, left, vice president of operations for Forecast 3D with presenter Becky Smith of Westfield Carlsbad.

10 | WWW.CARLSBAD.ORG ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING | ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING

ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING | ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING

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PHOTOS BY JEFF KASSEBAUM PHOTOGRAPHY

The Carlsbad Chamber of Commerce’s 2014 Board of Directors took their oath of office at the Annual Business Awards Dinner.

INFORMATION & COMMUNICATION TECHNOLOGY AWARD

CLEAN TECHNOLOGIES AWARDACTION & SPORTS

MANUFACTURING AWARD

Chamber recognizes ‘Roaring’ businessesNRG Energy was the event’s presenting spon-

sor. The other sponsors were Caruso Affiliated, Grand Pacific Resorts, L+L Companies, Omni La Costa Resort & Spa, LEGOLAND California Resort, Scripps Health, SDG&E, Thermo Fisher Scientific, Tip Top Meats European Delicatessen, Tri-City Medical Center, Wells Fargo and Westfield Carlsbad.

Dan Cohen, co-anchor of CBS News 8 This Morn-ing and CBS News 8 at 11 a.m. served as the master of ceremonies.

For more information, call (760) 931-8400 or visit www.carlsbad.org.

WINNERsROARING

Spirit Twenti�OF THE



WINNERsCarmen Rene, director of finance for Thermo Fisher Scientific, with pre-senter Casey Fatch of Tri-City Medical Center.

Darrell Pilant, right, vice president of operations and marketing for Harrah’s Resort Southern California, with pre-senter Warren Ruis of San Diego Gas & Electric (left)

Paul McCormick, vice president & gen-eral manager of Omni La Costa Resort & Spa with presenter Warren Ruis of San Diego Gas & Electric (left)

CARLSBAD BUSINESS JOURNAL APRIL 2014 | 11ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING | ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING ANNUAL BUSINESS AWARD WINNERS | BUSINESS IS ROARING

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ACTION & SPORTS MANUFACTURING: FORECAST 3D

Forecast 3D has been in business since 1994. They have been providing the best in cutting edge technologies and 3-D printing with old world craftsmanship to deliver quality prototype and production components. They were named by Plastics News as one of the top 10 best places to work.

CLEAN TECHNOLOGIES: SULLIVAN SOLAR POWER

Since the establishment of Sullivan Solar Power in 2004, the company has been dedicated to the commitment and advocacy of green technology throughout the region. They launched the Carlsbad Solar Program in 2011 and when it concluded; it was the most successful community campaign they had ever run and the largest collective de-ployment of residential solar power in the county’s history.

HOSPITALITY & LEISURE: (TIE)HARRAH’S RESORT SOUTHERN CALIFORNIA

In 2013, recently renamed Harrah’s Resort Southern California created 304 new jobs by adding a new conven-tion center that can accommodate up to 1,000 people and provide a new local concert venue, as a community partner Harrah’s has donated hundreds of thousands of dollars in cash and donations to local charities such as the Angel’s Depot and I Love a Clean San Diego, Relay for Life and a Race for the Cure. They have been recognized for their environmental stewardship, healthiest workplace and AAA four-diamond award.

OMNI LA COSTA RESORT & SPA

Omni La Costa Resort & Spa was founded in 1965, and has been a valued part of the Carlsbad community – it is known as California’s original destination for mind, body and sport and draws visitors to our beautiful city from around the globe. It has received recognition as the #1 wellness spa in the nation, as well as a top 100 resort spa, a gold medal resort by Golf Magazine and a top ten family vacation spot by the Travel Channel. They are also enormous supporters of the Carlsbad Chamber’s Out-standing Educational Programs, our local Boys and Girls clubs as well as the Carlsbad Educational Foundation.

INFORMATION & COMMUNICATION TECHNOLOGY: FMT CONSULTANTS

FMT Consultants leverage the power of a broad array of software and hardware applications to provide innova-tive and cost efficient technology solutions. They have been in business for 19 years – they created 15 new jobs last year with a 93 percent retention rate, their projected growth this year is 20 percent over 2013.

LIFE SCIENCES: THERMO FISHER SCIENTIFIC (FORMERLY LIFE TECHNOLOGIES CORP.)

Grounded in science, Life Technologies a brand of Thermo Fisher Scientific believes in the power of science to transform lives. They support scientists worldwide by offering high-quality, innovate life sciences solutions — from everyday essentials to instruments for every lab every application. They are a strong community partner through their global volunteer day where 18,000 hours are volunteered around the world.

2014 ANNUAL BUSINESS AWARDS WINNERS

A TRIBUTE TO HEROESDuring the ceremony, the Chamber took pause to cel-

ebrate four American heroes of the U.S. Marine Corps, Purple Heart recipients who were wounded serving our country in Iraq and Afghanistan.

The Chamber presented “The American Spirit Award” to Major Byron Owen, Sgt. Jorge Hernandez, Sgt. Leroy Johnston and Sgt. Jason Pelandrano.

To illustrate the courage and sacrifice of these men, Chamber President and CEO Ted Owen (no relation) gave an account of the battle that earned Major Owen the Silver Star Medal. During the battle, which took place Aug. 8, 2008 in the southern Afghan city of Shewan, Owen and his 30-man reconnaissance platoon encountered 250 enemy fighters and engaged them in a firefight. All of the members of the American platoon survived.

“The young Americans you are about to meet are some of the best of the best America has to offer,” Chamber CEO Ted Owen said. “Each of them nearly paid the ultimate price by being wounded in battle to protect our nation. Modern technology, fast acting comrades and medical personnel working together brought each of them home to be with us tonight.”Pictured, from left, are Sgt. Jason Pelandrano, Sgt. Leroy Johnston and his companion dog, Apache,

Sgt. Jorge Hernandez and Major Byron Owen. Chamber President and CEO Ted Owen is at the podium.

PHOTOS BY JEFF KASSEBAUM PHOTOGRAPHY

LIFE SCIENCES AWARD HOSPITALITY & LEISURE AWARD (TIE) HOSPITALITY & LEISURE AWARD (TIE)


provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates

at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members;

and the only cost is the price of your meal. RSVP’s are required

and can be made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

™

Tuesday, April 15 Call Kelly Bagla

(760) 525-4540

Wednesday, April 30 Call Paula Anderson

(760) 696-9733

APRIL

RIBBON CUTTINGS

PARADISE GOURMET MARKET

2562 State St., Ste. G, Carlsbad760-720-5314 www.paradisegourmetmarket.com

Paradise Gourmet Market offers hand selected spe-cialty meats and cheeses from

around the world, as well as the perfect pairings for these indulgences. The Paradise vision is to provide the community with a local, gourmet market, restaurant, and personal experience unique to the area; which is in itself, paradise.

NOTHING BUNDT CAKES

960 Palomar Airport Road, Ste. 102, Carlsbad760-692-5211www.nothingbundtcakes.com

From the first bite, sweet memories of your mom’s cake, fresh from the oven, gently tug at your heart.

At Nothing Bundt Cakes, two good friends have combined the warmth of nostalgia with a fresh, modern approach. Our luscious cakes are made with the finest, premium ingredients, including fresh eggs, real butter and cream cheese.

BLAZE PIZZA

5620 Paseo Del Norte, Ste. 126C, Carlsbad760-804-9027 www.blazepizza.com

New fast casual pizza restaurant at the Carlsbad Premium Outlets. Made to order assembly line style thin crust pizza cooking in

an 800 degree oven in two minutes.

MANTRA YOGA & JUICE BAR

5617 Paseo Del Norte, Ste. 230, Carlsbad760-655-3277 www.mantrayoga.com

Mantra is the original yoga studio and juice bar, provid-ing fitness and nutrition in one location. Mantra

has created a vibrant environment for our yoga students and juice bar customers to connect as a community and improve their health.

LEGACY BREWING COMPANY

363 Airport Road, Oceanside760-705-3221www.legacybrewingco.com

A microbrewery specializing in English, Scottish, Irish and German style beers. Features San Diego style IPA’s as well as 12 beers, plus 4,000 square-feet of tasting rooms.

KUMON CARLSBAD NORTH

2588 El Camino Real, Ste. E, Carlsbad 760-827-0600 www.kumon.com/carlsbad-north

Kumon’s after-school academic enrichment pro-gram has helped children

achieve success worldwide. We strive to instill in children the desire to achieve and the motivation to learn on their own. Kumon is designed to help your child develop a love of learning.

REALTY ONE GROUP

2701 Loker Ave. W., Ste. 150, Carlsbad 760-607-3230 www.realtyonegroup.com/offices/carlsbad-ca/

A full-service residential real estate brokerage and market leader in the

tri-state area of: California, Arizona and Nevada with over 4,500 agents.

ALL MAVEN, INC.

2244 Faraday Ave., Ste. 152, Carlsbad855-462-5562 www.allmaven.com

Small Business Development for Brands that don’t just have something to sell, but something to say. Web, Social, SEO,

Branding, Consulting and more, with a focus on education and emphasis on philanthropy, event marketing and small business education. Expert knowledge for all your business needs.


The Canyons Restau-rant inside The Crossings at Carlsbad will be the site of April’s Sundowner, the Chamber’s monthly after-work social and networking event.

Join like-minded pro-fessionals from 5-7 p.m. on Wednesday, April 16 at 5800 The Crossings Drive. We’re celebrat-ing spring, so dress up in pastel colors and be eligible to win prizes. A sunset shootout will be held at 5:30 p.m. Weather permitting, this will be an outdoor event.

The Crossings at Carls-bad Golf Course is located just north of San Diego offering tremendous views of the Pacific Ocean. With their unique culinary fare, floor to ceiling windows, multiple patios, and two private dining rooms, The Canyons offers a

multitude of options for any occasion.

The Canyons Restaurant

was chosen as the “#1 Public Food and Dining Facility at a Golf Course”

by Golf World Magazine in addition to the “Best Place to Take a Client to Lunch” by Southland Golf Magazine.

The event is open to Chamber members only and admission is $10 cash at the door. If you are a pro-spective member and would like to attend please RSVP to the Carlsbad Chamber at 760-931-8400.

If you are a member and need more information, or would like to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or [email protected].

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

1 Business Resource Committee

2 Government Affairs Committee

4 April First Friday Breakfast

8 Sustainability Committee

9 Ambassador Committee

10 Social Media Marketing for Small Biz | Let’s Get Productive

11 Coffee Connection

15 Technology Advisory Committee

16 Sundowner

17 The Facebook Ad Plan for Small Biz | Let’s Get Prolific

22 Certification Workshop

23 Education Committee Women’s Workshop - How to Communicate More Effectively With Men

24 Business Image Marketing for Small Biz | Let’s Get Photogenic

APRIL EVENTS

APRIL 2014

S M T W TH F S

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6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

NETWORKING OPPORTUNITIES

ON THE MOVE FEBRUARY MEMBER RENEWALS

APRIL 16

Tee up leads at the next Sundowner

Irene Stillings has joined the board of direc-tors of Sustainable Surplus Exchange (SSE).

Stillings, who recently retired as executive director of the California Center for Sus-tainable Energy, brings more than 30 years of experience in sustainability, energy ini-tiatives and environmental education.

During her 10 years of leadership, she grew CCSE from 7 to 90 employees and broadened their focus to include renewable and alter-

native energy, and climate change. Under her direction, CCSE became the go-to organization for balanced, objective information and a trusted advisor to elected officials, business leaders and key stakeholders in the field.

“We are thrilled to have Irene join our team,” said Sue Prelozni, SSE executive director.

25-30 YEARSPollos Maria (26)Real Property Management (RPM) (26)

20-24 YEARSHennessey’s (24)Hubbs-SeaWorld Research Institute/ Leon Raymond Hubbard Marine Fish Hatchery (21)Encinitas Union School District (20)Las Flores Church of the Nazarene (20)

15-19 YEARSKatz & Associates (19)Chamberlain Property Management, Inc. (19)Visit Carlsbad (18)Park Hyatt Aviara Resort, Golf Club & Spa (18)AlphaGraphics (15)NRG Energy, Inc. (15)In Motion, Inc. (Carlsbad Marathon) (15)

10-14 YEARSHilton Garden Inn Carlsbad Beach (14)Comstock & Associates (12)Buca di Beppo (10)

5-9 YEARSMotel 6 Carlsbad (9)Howes, Weiler and Associates (9)Chef DK Catering (8)Montecatini (7)Gable PR (7)California Veterinary Specialists (7)Integrity Applications Incorporated (7)Palomar Limousine & Sedan Service (7)Ocean Pearl Spa (6)Palomar Forum Business Park (6)Cornerstone Remodeling (5)Easy Life Management (5)Believe in Signs (5)CMG Creative (5)

STILLINGS

UNDER 5 YEARSQLN Conference Center (Quantum Learning Network) (4)PrimeLending (4)TownePlace Suites by Marriott (4)Bottom Line Management (4)Datron World Communications, Inc. (3)Fashion Time (3)Labradors & Friends Dog Rescue (3)Carlsbad Village Athletic Clubs (3)Tinleaf Fresh Kitchen (3)Kinane Events (3)TransChem, Inc. (3)Higher Power SEO (3)Mary Kay Cosmetics (Carol Fehr) (3)Law Office of Anne B. Howard, APLC (3)Satellite Pros (2)Labor Ready, Inc. (2)Blue Star Families (Camp Pendleton) (2)Fourth on the Left (2)Simba Recycling (1)Palomar Technologies, Inc. (1)Safety Syringes, Inc (a BD Medical company) (1)Happy Feet Massaging Insoles (1)Elements Therapeutic Massage (1)


WELCOME NEW MEMBERSAttorneys

Law Office of David M. DaftaryDavid M. Daftary 760-918-5922General civil litigation practice with focus on personal injury, professional negligence, landlord-tenant matters, public entity representation, real property and land use.

Pillsbury Winthrop Shaw Pittman LLPMichelle Herrera 619-234-5000www.pillsburylaw.comFull service law firm providing broad range of services including intellectual property prosecution and litigation, business and real estate litigation, securities, mergers and acquisitions, real estate development, acquisition and financing, and employment law.

Automobile Service & Repairs

Carlsbad Exclusive AutomotiveRyan Carpenter 760-476-9632www.carlsbadexclusiveauto.comWe are committed to providing a successful and pleasant automotive service experience. We offer Master ASE Certified Mercedes Benz factory trained professional technicians who have extended their capabilities to include Audi, BMW and Porsche.

Batteries

Batteries Plus BulbsPeter Schaumann 760-940-0940www.batteriesplus.com/store_de-tails/309.aspxBatteries Plus offers thousands of batteries for thousands of items. As America’s battery experts, we provide a single source solution for all your battery needs, including batteries for cellphones, digital cameras, watches, alarm systems, ups backup units, boats & RVs.

CPR Training

Follow Your Heart CPRCindy Tompkins 661-993-2000www.followyourheartCPR.comWe are an American Heart Association approved CPR Training Center, special-izing in online CPR certifications and Philips Heartsmart defibrillators.

Collection Agencies

Pinnacle RecoveryMargaret Eardley 888-831-1804www.pinnaclerecovery.comCollection of consumer receivables, primarily in the timeshare and student loan industry.

Consultants

GreenDreamsETara Jeyaratnam 760-498-9665www.greendreamsglobal.comWe are a consultancy with a passion to empower businesses and individuals to achieve their Corporate Social Respon-sibility (CSR) strategy and goals.

Counseling Services

Carlsbad Counseling CenterKendall Wagner 760-434-9694www.carlsbadcounselingcenter.comCarlsbad Counseling provides counsel-ing (specializing in assessment and crisis intervention, issues surrounding the transitions and turbulence of adolescence and also childhood de-velopmental, educational, and adjust-ment issues), therapeutic supervised visitation and other services.

Coastal CounselingJennifer Semmes LCSW 888-470-4415www.coastalcounselinggroup.comCoastal Counseling offers a variety of therapeutic services including indi-vidual, couples and family therapy. We work with all ages and populations.

Credit Unions

Pacific Marine Credit UnionSusan Radford 760-430-7511www.pmcu.comHelping members achieve financial goals by offering an extensive selection of products and services. Memberships open to all San Diego, San Bernardino and Riverside County residents.

Executive Office Suites

Regus Business CentersPhia Novak 760-918-5500www.regus.com

Financial Planning & Investment Services

MH & AssociatesJohn Heilman858-905-5555www.mhandassociates.comMH & Associates has managed investment portfolios for families and institutions since 1981. We are unique in our independence and service to the client.

Home Care Services

Seniors Helping SeniorsMike Gans 760-591-7474www.shssandiego.com

Jewelry

Foster’s Fine JewelryStephen Foster 760-434-1584www.facebook.com/FostersFine-JewelryCA

Lighting

SolTek Renewables, LLCMario Villalobos 619-252-3690www.soltekrenewables.comSolTek Renewables, LLC supplies autonomous exterior street/parking lot/pathway lighting for green design and sustainability projects resulting in long-term financial savings for property owners.

Marketing & Consulting

Lear Media SolutionsRyan Doherty 760-440-5327www.learmediasolutions.comCombining quality, integrity & innova-tion, we are a STRATEGIC marketing company dedicated to creating custom campaigns to grow your business through live-lead transfers, direct tele-vision/mail and interactive services.

Welcome WagonVicky Anchinsko 760-458-1753www.welcomewagon.comWelcome Wagon opens doors for you! Target your marketing dollars to the people most likely to be looking for your new business - new homeown-ers!

Printing - Commercial/Graphics

PCH LithoBill Iwaisako 760-798-1190www.pchlitho.comPCH Litho provides printing services utiliz-ing both high-speed digital machines and conventional offset presses for individu-als, and business/corporate customers.

Public Relations & MarketingByDesign Public Relations and MarketingJeff Segall 619-887-4901www.ByDesignPR.comByDesign is a strategic public relations and marketing firm. We enhance our client’s image, build their brand and promote their services, programs and business, all ByDesign.

Real Estate

Ashley Dawn RealtyAshley Bedard 858-449-5383www.ashleydawnrealty.comWhether you are looking to buy, sell or prevent foreclosure ... we are here to help! Residential, multi-unit, land, short sales, acquisitions and more.

HomeSmart Realty West CarlsbadAbe Hamideh 760-607-5900www.hsrealtywest.comA technology-based full service real estate company. Our goal is to provide a work environment that cultures the highest levels of integrity and customer service.

Remodeling Contractors

DM Building, Inc.Daniel Montijo 760-644-0714www.dmbuildinginc.comFully licensed & insured General Contractor specializing in, but not limited to: new home construction,

framing, additions, bathroom & kitchen remodels, outdoor living areas, home maintenance & repairs of both residential & industrial buildings.

Restaurants

CYO Pizza & SaladGrant Gottesman 760-918-3477www.cyopizzaandsalad.comCYO (craft your own) Pizza & Salad is a fast-casual American piz-zeria that serves all-natural food in a contemporary setting at affordable prices. Our focus is using locally and regionally-sourced ingredients to make everything in-house fresh from scratch daily.

Noodles & CompanyAnalysa Segura 760-930-1369www.noodles.comOffers the world’s favorite noodle dishes, sandwiches, salads and soups, all in one restaurant. Our dishes are inspired by the individuality, creativity and cultural heritage of cuisines from around the globe.

Solar Energy

Independent Energy Solutions, Inc.Linda Strand 760-752-9706www.indenergysolutions.comFull service residential and commercial solar solution company. Specializing in renewable energy development, engineering, construction, efficiency and storage.

Wealth Management-Benefit Advisors

Labrum Wealth ManagementJason R. Labrum 760-707-5555www.labrumwealth.comLabrum Wealth Management is a process driven, independent wealth management firm that is focused on delivering tailored financial solutions to individuals, families and businesses.


Carlsbad Unified, like all school districts in Califor-nia, is grappling with a new school funding formula and accountability plan, slated to go into effect on July 1.

This past June, after 40 years under an antiquated school funding model, the State of California adopted the Local Control Funding Formula (LCFF) and Local Control Accountability Plan (LCAP). This new funding and accountability system:

1) Provides a uniform funding level for every

student in California based on their grade span (elemen-tary, middle or high school).

2) Establishes an incre-mental approach to reduc-ing grade K-3 class size over

the course of the next seven years. The intent is for all pri-mary grade classes across the state be at a 24-to-1 by the year 2020.

3) Provides additional rev-enue to serve students with the greatest needs, such as our English Language Learn-ers, children from low income families, and foster youth.

4) With fewer strings attached, gives our school board and local community a greater say in how district funds are spent.

Because property taxes

within CUSD’s boundaries are slightly higher than the funding proposed under LCFF, Carlsbad is currently a “Basic Aid” district, and would not receive state funding under LCFF. How-ever that could change depending on future prop-erty tax revenuesr.

While we’re excited that CUSD will be experienc-ing some much-needed improvements to our budget in 2014-15, it must be said that this new funding model does not address California’s

low level of school funding.The accountability mea-

sures under the new LCAP are aligned with eight state-wide priority goals.

These eight priority goals are: Student Achievement; School Climate; Credentials & Materials; Implementation of Common Core Standards; Other Student Outcomes; Parental Involvement; Course Access; and Student Engagement.

Many of the requirements under the LCAP are already being addressed in Carlsbad

Unified’s existing work to raise student achievement, but we still have some work to do before the Board adopts CUSD’s LCAP plan in June.

We invite all the Carlsbad community to share your perspectives on our spend-ing priorities as they relate to the eight statewide goals. Carlsbad Unified looks for-ward to collaborating with the community as we create the best possible educational opportunities for our world-changing students.

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Your Business Deserves the Same Respect You Give Your Customers.At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as:

• 401(k)s and Other Retirement Plans• Insurance Strategies for Business Continuation (such as buy/sell and key person)

• Wide Range of investment Options and Strategies • Insured Bank Deposit Program*

*More information about the Insured Bank Deposit Program, including the program disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

Matt Leonard, AAMS® | Financial Advisor2588 El Camino Real Suite L, Carlsbad, CA 92008760-434-7083

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What new funding model means for school district

Dr. Rodriguez bids farewell to MiraCosta College When I arrived at Mira-

Costa College in March 2009, I spoke about the transformative power of education and my commit-ment to a community college system dedicated to open access and student success, academic excellence and affordability. Five years have passed since my inaugural address, and I now prepare to leave MiraCosta College to serve as the chancellor of the Los Angeles Community College District. It has been an honor and a privilege to serve as MiraCosta’s superin-tendent/president these past five years, during which time the institution has made tre-mendous progress in serving the needs of our students, staff and region.

Student Success: This is job one at the college and in the last five years, our

graduation numbers have more than doubled. In 2013, we awarded a record 2,455 degrees and certificates, plus an additional 52 high school diplomas. The college also has earned the distinction as a Hispanic-Serving Institution (HSI), a federal designation that positions MiraCosta for funding to bolster student success.

College Enrollments and Programs: Enrollment has grown by nearly 25 percent since 2009 and the

number of military veterans and active-duty personnel has nearly doubled to 1,900, prompting us to create a veterans lounge, hire a vet-erans academic counselor and bolster veteran-specific services. The Honors Scholar Program has flourished, affording intensive instruc-tion, challenging coursework and close interaction with Honors faculty.

New Academic and Training Programs: A new, high-tech science building on the Oceanside Campus has helped meet student demand for science courses. A new science building also is under construction at the San Elijo Campus, where stu-dents are benefiting from a growing academic program. New programs in biomass technology and social media are arming students and

those already in the work-force with the vital skills needed in an increasingly tech-savvy world.

Online Education: In 2009, we offered 208 online and hybrid courses. Today, we offer 310. A new online tutoring service allows students live access to tutors throughout the week, including nights and weekends.

Community Engage-ment: We continue to meet the needs of the local busi-ness community. The Com-munity Services and Business Development Program, for example, crafted a new Machinist Technology Pro-gram for individuals seeking fast-paced, high-level train-ing for employable job skills.

Our partnerships with Encuentros Leadership of North County and the

GEAR UP Program with the Oceanside Unified School District prepare students for college and careers and develop a college-going culture for all students and families.

Philanthropy: Total Mira-Costa College Foundation assets have grown from $4.6 million to $8.8 million and endowments have nearly doubled. This has enabled the foundation to distrib-ute more than $1.3 million in scholarships and direct financial aid to students while also providing nearly $2 million in support of pro-grams and priorities over the same five-year period.

Fiscal and Organiza-tional Management: Our firm commitment to fiscal prudence has guided the dis-trict through the country’s most severe financial crisis

since the Great Depression. We have also revamped our governance structure, com-pleted our accreditation processes with strong results and we continue our string of successful financial audits.

Looking back, we have much to be proud of. Clearly, MiraCosta College continues to be an exceptional institu-tion with an unfaltering com-mitment to students and the community. MiraCosta is a great college with even better people. I have no doubt that the college’s outstand-ing reputation for academic excellence, responsive student services, and robust financial standing will attract superb candidates to serve as the next superintendent/president – someone who will build on the college’s strong founda-tion and bold vision to serve students and this region.

DR. FRANCISCO RODRIGUEZ

HIGHERLEARNING

Superintendent/President MIRACOSTA COLLEGE

SUZETTE LOVELY, ED.D.

CARLSBADSCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT


Home improvements are exciting, right? Whether these improvements are necessary or voluntary, it is important to consider the benefits for future resale.

So the question is: what home improvements give the seller the most BANG for their buck?

In the hottest hous-ing markets, a kitchen or bath remodel is a sure-fire investment, often return-ing more than 100 percent of the cost. Kitchens and bathrooms are the areas in a home a prospective buyer can tell money has been spent. These spaces are the most expensive in terms of construction and historically where people spend the most time in their homes.

According to Moneycrash-ers.com, a homeowner can expect to recoup on aver-age 90-120 percent of their investment with a kitchen

remodel. It is important, however, that the kitchen remain cohesive to the rest of the home and not be “too fancy” for the neigh-borhood. Think traditional: all-wood cabinets, commer-cial-look appliances, natural wood or stone floors and stone countertops.

The second most profit-able home improvement is a bathroom addition. Adding one more bathroom to a home can add twice the value of a new bedroom. One important consider-ation: don’t spend money remodeling the bathroom if it’s the only one you have.

Your money is better spent adding a second bath, according to hgtv.com.

Finally, adding square footage is number three on the list. A room addition can be an expensive project and costs can get out of control rather quickly. As long as you stay within budget, you can typically recoup almost three quarters of your investment.

Of course, your return on your investment depends on various factors including the value of your house, the value of houses in your immediate neighborhood and how soon you sell after making improvements, and the quality of the project itself (again, per hgtv.com).

It is important to keep in mind if you are not plan-ning to sell in the near future, spend your money

remodeling in a way that you will most enjoy. Even if you get less than what you invested, you may become richer over time because

of the memories you have madeusing the wonderful space!

Roller can be reached at [email protected]

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3146 Tiger Run Court, Suite I-108Carlsbad, CA 92010Shelly Tinder (760) 599-6111

BUILDING FEATURES BUILDING FEATURES• Flex/R&D Buidings for Sale, Lease or Lease Option• Buiding Size: 4,608 - 12,058 SF• 30-65% Office Build Out• Electrical Service: 400 amps per 5000 SF• Gas Available• On-Site Sales Office

3146 Tiger Run Court, Suite I-108Carlsbad, CA 92010Shelly Tinder (760) 599-6111

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In the hottest housing markets, a kitchen or

bath remodel is a sure-fire investment, often returning more than 100 percent of the cost.

MARIA ROLLER

HOMEPROJECTS

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Borrow up to $2,000,001-$3,000,000 in California only. Loan approval is subject tocredit approval and program guidelines. Not all loan programs are available in allstates for all loan amounts. Interest rates and program terms are subject to changewithout notice. Visit usbank.com to learn more about U.S. Bank products and services.Mortgage products offered by U.S. Bank National Association, Member FDIC.

JEFF BARTONMortgage Loan Originator 770 Carlsbad Village Drive Carlsbad, CA 92008 C: 760.803.0305 [email protected] NMLS #: 282330

The right financing is the perfect frameworkfor your new home.

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Our construction financing includes these flexible options:

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A complete health system in your homeBuying a home or reno-

vating your house into the home of your dreams is a big investment. So why not add a complete health system by installing the UltraStream from Alkaway, the world’s most advanced and affordable water filter, alkalizer and ionizer with beneficial infused molecular hydrogen gas.

The UltraStream not only removes more contaminants than most standard filters, it also adds a sea of essential minerals and an ocean of alkalinity, antioxidants and molecular hydrogen to every glass. You’ll never taste more delicious, and silky water!

The UltraStream is easy to install, easy to use, easy to

put under the sink, easy to own at $499 and will save you money over the cost of bottled water. You’ll never need to haul water again.

The UltraStream is the first ever natural water ion-izer proven to infuse mas-sive amounts of beneficial hydrogen gas into your purified drinking water. In normal daily use it’s been

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Shop for flooring, feel like familyHere at Direct Carpet

Unlimited, we know that you have a lot of options when choosing a floor-ing store for your proj-ect. Owned and operated by Tommy and Rebecca Laspada, we feel our hands-on approach to serving you is one of the many ways that makes our company so special.

From our friendly and knowledgeable sales staff to our expert installation crews, you are treated like family the moment you walk into our showroom and we strive to give you the very best service and selection when it comes to choosing flooring for your home. Our motto is

“We’re not happy, until you’re happy!” and we live and breathe that every day for you!

We carry the top brands in carpet, wood, laminate, tile and vinyl and you will be well educated about the choices you have in flooring before and long after your installation is completed.

Our goal is to be your flooring store of choice for every project. We invite you to come into our show-room, kick off your shoes and shop for flooring in a comfortable, relaxed envi-ronment – feel like you’re a part of our family. Because where Tommy comes from, it’s always “Family first!”

Rebecca and Tommy Laspada, Direct Carpet owners.

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Western recently divided the brand into three dis-tinct tiers: Best Western, Best Western Plus and Best Western Premiere. “As a Best Western Plus, we are required to maintain higher standards than most brands in our competitive set would demand,” she added. You’ll notice that rooms at the Beach View Lodge feature upgraded beds, furniture and other comforting touches that are not found in other similar hotels.

Young is also proud that Best Western allows each independently-owned and operated hotel to capital-ize on all of their unique advantages, location, prod-uct and customer loyalty.

For example, the Beach View Lodge has amaz-ingly close proximity to the beach, complimentary breakfast, Wi-Fi and newly decorated rooms filled with locally sourced art and accents.

“Our decorative tile comes from Oceanside Glass Tile, a local Carls-bad company. Our exterior facade was designed by Kip McBane and Associates, a Carlsbad firm. Even the photographs in our rooms are from Southern Cali-fornia.” Young notes that buying local and domestic wherever possible was a huge priority for the hotel’s ownership during recent property enhancements, including domestically made furniture and fabric.

The hotel’s new rooms boast contemporary sea-side colors, shutters, custom furniture, and granite. The hotel has 41 rooms ranging is size from 450 square feet to 800 square feet. Depending on the type, rooms have such unique features as ocean view balconies, fireplaces and family suites comprised of a bedroom, generous living room and a kitchen-ette. All rooms come with a microwave, refrigerator, coffee maker, flat screen television, free beach chair ‘rental’, and, of course, the opportunity for Best Western Rewards points for members.

You may find the Best Western Plus Beach View Lodge online at beach-viewlodge.com or by vis-iting bestwestern.com. The hotel may also be reached at 760-729-1151 or 800-232-2488.

› HOTEL Continued from Page 1

The full ocean view breakfast lounge is available in the afternoon and evenings for private events.

Rooms at the Beach View Lodge feature many upgrades.

BEST WESTERN PLUS BEACH VIEW LODGE3180 Carlsbad Blvd.,

Carlsbad, CA760-729-1151

www.beachviewlodge.com

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at [email protected].

The hotel’s new rooms boast contemporary seaside col-ors, shutters, custom furniture, and granite.

The hotel has 41 rooms ranging in size from 450 square feet to 800 square feet.

SMALL BUSINESS

UNSTOPPABLE!11:00 A.M. - 1:30 P.M. — MAY 2, 2014

IS

THE ENGINE THAT DOES

PRESENTING SPONSOR EVENT SPONSORS

FIRST CLASS

PRESENTS

KEYNOTE SPEAKER

U.S. Rep. Darrell Issa,Congressman 49th District

Buy tickets at www.carlsbad.org or call 760-931-8400

THIS

EVENT WILL

SELL OUT!

ALL ABOARD! DEPARTURE DATEFRIDAY, MAY 2, 2014

DEPARTURE TIME1:30 P.M.

BOARDING TIME11:00 A.M.

The Carlsbad Chamber of Commerce is celebrating small business. The event will honor the small businesses that thrived, kept their doors open and created jobs during a time when many small businesses were forced to close their doors, and much of the news consisted of “gloom and doom.” Their success ensured the continued prosperity of the city of Carlsbad and the surrounding region. This Awards Luncheon recognizes the successes of those that make up the heart of our chamber and the economy as a whole: small business.

The Chamber will present the following awards:• Best Support Staff Award• Entrepreneur Award• Excellence in Customer Service

• Innovative Product or Service Award• Professional Service Award• Retailer of the Year Award

Fares (cost of admission)Corporate Sponsor Table of 10 ................ $5,000Small Business Sponsor Table of 10 ......... $3,000Table of 10 ..................................................$795

Individual TicketsMembers ...................................................$75Prospective Members ...........................$125

DON’T MISS THE TRAIN!

DEPARTING FROMSHERATON CARLSBAD RESORT & SPA

FOR SALE

Rates are low and on average homes are sold within 26 days

Sell Your HomeGreat time to...

7 THINGS YOU

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carlsbad business journal: april 2014

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