carlos burset's ads
DESCRIPTION
My Portfolio, created as an Advertising student at the S.I. Newhouse School of Public Communications in Syracuse University.TRANSCRIPT
CARLOS M. BURSETTraviata A16 La Alborada
San Juan, PR [email protected]
787-240-2010twitter.com/cmburset
EXPERIENCE:
Acoustic Media Copywriter 2011 Created mock ad agency for real-life client- Sierra Nevada Beer Developed RFP, conducted credentials and final pitch meetings to present complete integrated ad campaign
Populicom Copywriting Assistant 2010 Wrote copy for print, radio, cinema, TV and social media ads Clients included Budweiser, St. Regis Resorts, and Johnson & Johnson Shadowed Creative Director and Account Executives during meetings with clients and creative development sessions
Study Abroad 2010 Studied for one semester at the Syracuse University Center in Madrid, Spain
Professional Parking Services Marketing Consultant 2009 Wrote company mission statement Wrote and designed promotional brochure
Perfect Partners Public Relations Marketing Intern 2008 Wrote copy for newspaper ads Organized news clippings Assisted PR client executives during meetings and TV tapings
HONORS: Lagrant Foundation Scholarship 2008 Received scholarship awarded to minority students majoring in advertising National Scholar’s Honor Society Dean’s List
EDUCATION: Syracuse University Expected to receive Bachelors of Science in May 2011 Major- Advertising Minors- Management, Psychology
SKILLS:
Fully bilingual in English and Spanish Social media- Facebook, Twitter, Foursquare PC and Mac operating systems Microsoft Office Adobe InDesign Lexis Nexis
Netflix
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Sierra Nevada Beer1. Microsite
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SIERRA NEVADA’S GUIDE TO LIFE
A young man’s life is marked by a number of milestones:
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The Microsite will act as the
centerpiece of the campaign,
directing users to the rest of the
campaign’s components, and
seeking to educate them about
Sierra Nevada and the craft
beer industry.
37
Campaign Copy:Carlos Burset
Campaign Art Direction:Annie BarchLauren Levy
The Microsite will act as the centerpiece of the campaign,
directing users to the rest of the campaign’s components, and seeking to educate them about Sierra Nevada
and the craft beer industry.
2. In-Store Promotions
A young man’s life is marked by a number of milestones: graduating from college, landing
Beer For The Wise
$2 off your next six pack of
Sierra Nevada
are lucky if it is yours
Guidetolife.com
A young man’s life is marked by a number of milestones: graduating from college, landing
Beer For The Wise
$2 off your next six pack of
Sierra Nevada
are lucky if it is yours
Guidetolife.com
PALE ALE
The in-store display includes a tear-off coupon nd instructional graphics
to guide the target so they make “wise” decisions.
Beer For The Wise
$2 off your next six pack of
Sierra Nevada
are lucky if it is yours
Guidetolife.com
PORTER
Beer For The Wise
$2 off your next six pack of
Sierra Nevada
are lucky if it is yours
Guidetolife.com
STOUT
Beer For The Wise
$2 off your next six pack of
Sierra Nevada
are lucky if it is yours
Guidetolife.com
KELLERWEIS
Beer For The Wise
$2 off your next six pack of
Sierra Nevada
are lucky if it is yours
Guidetolife.com
TORPEDO
3. Mobile App
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The mobile application will
complement the rest of the campaign,
and will include a Sierra Nevada
locator, tips on how to pair beer with
food, and a Beer IQ Test.
39
The mobile application will complement the rest of the
campaign, and will include a Sierra Nevada locator, tips on how to pair beer with food, and a Beer
IQ Test.
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40
4. Twitter
About @SNGuideToLife
Tweets Following Followers Listed
172 92 420 5
Followers Following
Similar to @SNguideToLife view all
FirestoneWalker FollowFirestonewalker
OdellBrewing FollowOdell Brewing Co.
ShipyardBrewing FollowShipyardBrewing
harpoon_brewery Followharpoon_brewery
54
5. Bar Promotions
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Ambient advertisements will be
placed in men’s bathrooms in
bars and pubs.
49
Ambient advertisements will be placed in men’s
bathrooms in bars and pubs.
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Interesting tips and facts related
to the campaign will be printed
on the coasters. When the cold
drink is placed on the coaster, the
condensation will cause the tips
to “transform” into new messages
that congratulate the consumer on
being “wise”.
47
Interesting tips and facts related to the campaign will be printed on the coasters.
When the cold drink is placed on the coaster, the condensation will cause the tips to “transform” into new messages
that congratulate the consumer on being “wise”.
PrintPuerto Rico TourismPuerto Rico
Go to a faraway land. It’s right next door.
Bliss has never been so attainable . With no passport required for U.S. citizens and only a two and a half � ight away from Florida, Puerto Rico is your own tropical oasis. Relish in the beauty of its beaches, the � avors of its world-class cuisine, the diversity of its shopping, and the exhileration of
its joyous nightlife. Relinquish your senses to this exotic yet welcoming Caribbean destination. Visit
Puerto Rico today.
Puerto Ricowww.gotopuertorico.com
Get a glimpse of paradise. It’s right next door.
Bliss has never been so attainable . With no passport required for U.S. citizens and only a two and a half hour � ight away from
Florida, Puerto Rico is your own tropical oasis. Relish in the beauty of its beaches, the � avors of its world-class cuisine, the
diversity of its shopping, and the exhileration of its joyous nightlife. Relinquish your senses to this exotic yet welcoming Caribbean
destination. Visit Puerto Rico today.
Puerto Ricowww.gotopuertorico.com
Radio
Carlos Burset1-800-Flowers Radio Ad (Female voice in a British accent) My Beloved William:Fate must be a cruel, vengeful beast. For she has determined that we must remain star-crossed lovers forever, doomed to an eternity of unbridled desire. My heart, as it stands, is a bottomless pit of grief, a wilted tulip devoured by passion.My only hope is that one day we will have a second chance, to love each other once more. (Male voice, in a regular accent) Dear Susie:(Hesitant) I miss you too.I’m like the Adam to your Eve, the Romeo to your Juliet... the Shrek to your Fiona. You bring me soup when I’m sick. And I must confess that every time I see you my heart swells up, just like my – SFX:(Record scratch) (Voice-Over) This Valentine’s Day, you can say it better with flowers. Visit 1800flowers.com today.
1-800 Flowers