Caribbean MediaA presentation for Puerto Rico Supplies

A Financial Approach

Leveraging Scale

Benefits of AmeriMedia®, Inc.Partnership

• Pay competitive rates, avoid GCT and VAT taxes applied to locally-based organizations

• No premiums on rates, with value added bonuses

• Local vendor and distributor relationship

• Centralized (1-stop) billing, invoicing, station affidavits and tear sheets

• Complete radio and TV production capabilities

• Over 250 TV and Radio stations.

• Regional Publications and outdoor media including transit advertising

Local Taxes Reduced Percentage of Working Media (budgets are for presentation purposes only)

Gross Local Local Agency Media Budgets Tax % Tax Fees Value

Dominican Republic $1,000,000.00 6.5% $65,000.00 $200,000.00 $735,000.00 Trinidad $800,000.00 15.0% $120,000.00 $160,000.00 $520,000.00 Bahamas $500,000.00 15.0% $75,000.00 $100,000.00 $325,000.00 Jamaica $500,000.00 16.5% $82,500.00 $100,000.00 $317,500.00 Aruba $100,000.00 0.0% $- $20,000.00 $80,000.00 Bermuda $100,000.00 15.0% $15,000.00 $20,000.00 $65,000.00 Barbados $100,000.00 15.0% $15,000.00 $20,000.00 $65,000.00 USVI/BVI $75,000.00 0.0% $- $15,000.00 $60,000.00 St. Maarten $50,000.00 0.0% $- $10,000.00 $40,000.00 Curacao $50,000.00 8.0% $4,000.00 $10,000.00 $36,000.00 Antigua $10,000.00 15.0% $1,500.00 $2,000.00 $6,500.00 St. Lucia $10,000.00 15.0% $1,500.00 $2,000.00 $6,500.00

$3,295,000.00 $379,500.00 $659,000.00 $2,256,500.00 12% 20% 68%

Consolidating With AmeriMedia Helps Increase Media (Budgets for presentation purposes only)

Gross Local Local Agency Media Budgets Tax % Tax Fee Value

Dominican Republic $1,000,000.00 6.5% $65,000.00 $- $935,000.00 Trinidad $800,000.00 15.0% $- $- $800,000.00 Bahamas $500,000.00 15.0% $- $- $500,000.00 Jamaica $500,000.00 16.5% $82,500.00 $- $417,500.00 Aruba $100,000.00 0.0% $- $- $100,000.00 Bermuda $100,000.00 15.0% $- $- $100,000.00 Barbados $100,000.00 15.0% $- $- $100,000.00 USVI/BVI $75,000.00 0.0% $- $- $75,000.00 St. Maarten $50,000.00 0.0% $- $- $50,000.00 Curacao $50,000.00 8.0% $- $- $50,000.00 Antigua $10,000.00 15.0% $- $- $10,000.00 St. Lucia $10,000.00 15.0% $- $- $10,000.00

$3,295,000.00 $147,500.00 $- $3,147,500.00 4% 15% 96%

Leveraging Scale: Media

• Through alliance with AmeriMedia®, you are able to ensure that your investment is going toward “working media”

• Savings of up to $400M that apply to local businesses go directly into providing support for your brands…(Foreign companies are exempt of local GCT, VAT and other local charges in several Caribbean markets)

• In addition, AmeriMedia® provides added value bonus units in each market

• AmeriMedia® provides outstanding service, media knowledge and marketing intelligence…Delivering these resources to your company.

• When complemented with the media support staff, the combined support can represent a significant value to the advertiser. Up to 12 support staff (media buyers, planners, media marketers, station directors and personalities) all working on behalf of the advertiser at all time.

• All of these services in your own backyard. No need to spend resources on travel-related expenses, telephone charges, meals, lodging, airfares, market research, etc.

Working Toward One Goal