Caribbean Market ResearchCaribbean Market ResearchLet our Caribbean experience help your business.

Company HistoryCompany History

Caribbean Market Research, Ltd. Caribbean Market Research, Ltd. has been in business since 1970. has been in business since 1970.

Over the past 41 years, the company Over the past 41 years, the company has been providing market research has been providing market research services in a number of Caribbean services in a number of Caribbean regions, to a wide cross-section of local regions, to a wide cross-section of local and international businesses. and international businesses.

Caribbean TerritoriesCaribbean Territories

GUYANA

C.M.R. currently offers market research services

in the 20 highlighted Caribbean Regions

Caribbean Territories ServicedCaribbean Territories Serviced

International AssociatesInternational Associates• ACNeilson – New York• DATOS – Venezuela• Prodatos – Costa Rica and Central America• Assoc. for Caribbean Transformation A.C.T• Lazslo & Associates – Washington• Lurijos Management Consultants – Antigua• Luntz Research Company – Virginia• The Futures Group, Inc. – Washington, DC• Gaither International – Puerto Rico• Hope Enterprises – Jamaica• JHM Communications – New York• Systematic Market Research Services – Barbados• Applied Marketing Consultants (AMC) – Barbados• J.A. Young & Associated – Jamaica• CID Gallup – Costa Rica• Lazarus & Associates – U.S.A• Mc Donalds Market Research (MMR) – Guyana• Jude Bernard & Associates – Grenada• Market Beat Consultants – Ontario, Canada• IDOS – Suriname• IMD Consultancy – Cuacao & Aruba• Tertuillan & Associates – Bahamas• Clarice Herzog Associates - Brazil• Ipsos Dominicana• Horwath Conculting – Domanican Republic• Louis Harris & Associates – Martique and Guadeloupe• Roig Investigacion Accion S.A

Software UtilizedSoftware Utilized

At Caribbean Market Research Ltd. we utilize a number At Caribbean Market Research Ltd. we utilize a number of data entry and statistical packages.of data entry and statistical packages.

These include:These include:1. SURVEY1. SURVEY

2. SPSS2. SPSS

3. SNAP3. SNAP

4. SORITEC4. SORITEC

5. We can also create data files if needed in any format 5. We can also create data files if needed in any format specified, for easy transfer to your company's software specified, for easy transfer to your company's software package. All that we require is the data formatting package. All that we require is the data formatting specifications.specifications.

Qualitative ResearchQualitative Research

Types of Qualitative Research:

1. Extended Sessions - Brand Essence

2. Evaluation of Advertising Materials - Story Board, Animatics, & Finished

Advertisements

3. Consumer Product Tests - e.g. Taste Tests

4. Package Testing

5. Consumer Habits

6. Internal Employee Research

7. Naive Listening

8. Depth Interviewing

9. Image studies

Qualitative ResearchQualitative Research

CMR utilizes a series of CMR utilizes a series of projective, role playing and projective, role playing and other techniques to assist other techniques to assist in the positioning of in the positioning of products and services. products and services.

Qualitative Research Qualitative Research SectorsSectors

Consumer Products Environmental Issues Tourism Travel Political Sensitive Issues - AIDS/Family Planning/Adult Diapers Government - Public Opinion/Ministry of Health Telecommunications Financial Services Insurance Services Gaming Petroleum and Energy Alcoholic Beverages

Quantitative ResearchQuantitative Research

Customized Surveys:

Habits and Attitudes Studies

Market Segmentation Analysis

Product Testing

Advertising Recall and Evaluation of Creative Materials

Concept Tests

Corporate Image Studies

Customer Satisfaction Surveys

Trade Research

Quantitative ResearchQuantitative Research

Brenda Bayley is a member of ESOMAR and C.M.R. follows the ESOMAR Standards and Code of Ethics (which has been jointly drafted by ESOMAR and the International Chamber of Commerce), and endorsed by the major professional bodies around the world.

Econometric StudiesEconometric Studies

The estimation and forecasting of demand through the use of standard econometric techniques. e.g.

1. Single equation model to estimate demand for Rum The model estimated price and income elasticities as well as cross elasticities relative to beer.

2. Estimating the demand for housing units in Trinidad & Tobago This was an input into the estimates of demand for windows & doors.

3. Price and income elasticity estimates for The Telecommunication Service of Trinidad and Tobago (TSTT) re Residential, Single Line Business and Corporate Business Lines.

4. The industry profile for RBTT Services.Energy IndustryDistributive TradesInsurance

Mystery ShopperMystery Shopper

Commercial Banks Commercial Banks

Pharmaceutical CompaniesPharmaceutical Companies

C.M.R. ClientsC.M.R. Clients

C.M.R. ClientsC.M.R. Clients

C.M.R. ClientsC.M.R. Clients

C.M.R. ClientsC.M.R. Clients

C.M.R. ClientsC.M.R. Clients

C.M.R. ClientsC.M.R. Clients

C.M.R. ClientsC.M.R. Clients

Contact InformationContact Information

• Main Office21A Marli St, Port of SpainTrinidad and Tobago.Telephone : 1-868-622-6545 or 1-868-628-7159 Fax : 1-868-622-4924

• Data Processing Office 1333 McDermott Drive, Suite 200, Allen, Texas 75013 United States of America.

Telephone : 1-469-519-7888 Fax : 1-469-519-7889

• Email: research@caribbeanmarketresearch.com• Website: caribbeanmarketresearch.com