careers in the digital age - talk at vivekananda institute tirchengode
TRANSCRIPT
Agenda
Career Opportunities in the Digital Age
3rd Mar, 2017
Content Marketing – how should one approach it?
Digital & Connectivity has changed everything!
And more so in the last 10 years!
Internet users in India
About 450 000 000
Facebook Users in India
155 000 00066% active daily
Indian Users on Whatsapp ?
155 000 000
Indian Users on Instagram ?
14 000 000
Putting India in perspective
Population: 1241m
TV: ~150m Households
Mobile: ~1000m
Internet: ~450m
Content Marketing – how should one approach it?
This Opens up lots of Career Opportunities!
What kind of jobs will survive in the future
Jobs that cannot be automated
Jobs that requires Analytical Thinking
Jobs that requires Creativity
Content Marketing – how should one approach it?
1. Jobs that cannot be automated
2. Jobs that requires Creativity
3. Jobs that requires Analytical Thinking
Content Marketing – how should one approach it?
Jobs that cannot be automated
100 Years ago only way to make cars was by having a large workforce
Imagine Driverless Cars & Public Transport
Today Cars can be serviced remotely
So what kind of jobs will survive?
Designing VehiclesArchitecture &
Civil Engineering
Handmade Product
Development
Labour Intensive Roles E.g. Cooking,
Plumbing, Hospitality, Food
MedicalTeaching &
Training
Content Marketing – how should one approach it?
Jobs that requires Creativity
Content Marketing – how should one approach it?
Designers, Photographers, Artists
Photography is critical to any kind of business
Key is to focus on Business Goals – Lead Forms or Online Sales
Design any kind of product
AwarenessConsideration &
EvaluationLead Conversion
Data Collection & Analysis
SEO
Customer Support
Influencer Outreach
Paid Search, Display & Remarketing
List Building
Monitoring
Lead Capturing
User Behaviour
A/B Testing
Analytics
Call Tracking
Adv. Conv. Tracking/Visitor Profi
CRM
Reporting
Comp. Tracking
Tag Management
Hundreds of Products need to be built in the future
Look into one such product – Google Home
http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
Content Marketing – how should one approach it?
Content Creators
Content Creators
Videos
Blogs
Social Media Content
Infographics
Games
Creative & Bi-Lingual Content Social Media
Creativity combined with technology to engage with customers
Murugappa Group – Jigsaw Puzzle, Crossword, Quizes & more
Think about the number of videos you watch online
Video Content is only going to get bigger
Photos
Videos
Text
VR/AR
Content is going to
evolve over time
Content Marketing – how should one approach it?
Jobs that requires Analytical Thinking
So much data, that it requires technology + human analysis
So what kind of jobs will survive?
Big Data & Analytics
R&D into Future
Technology
Sales & Marketing
Customer Service &
Problem Solving
Content Marketing – how should one approach it?
Summing Up
Do something awesome and work somewhere awesome
