careers in careers in what, exactly, does a psychologist do?
TRANSCRIPT
Careers in
What, exactly, does a psychologist do?
Not all psychologists are therapists… Psychologists work almost
everywhere – in education, industry, sports, prisons, government, churches, consulting firms, courts, etc.
This presentation is designed to give you just a small idea of all of the things psychologists can do.
Three ways of doing psychology Broadly speaking, psychologists can
be divided into 3 main categories: Experimental/Research
Psychologists: The workhorses who do the basic research. Most are faculty members at a college or university. This is the smallest group.
Teachers of psychology: Often overlaps with the first group.
Applied Psychologists: Use the knowledge developed by experimental psychologists to tackle human problems, such as training, equipment design, and psychological treatment.
Domains of Psychology Biological psychologists - the application of the principles of biology, in
particular neurobiology, to the study of mental processes and behavior. Clinical psychologists – Evaluate and treat mental, emotional, and
behavioral disorders Cognitive psychologists - A cognitive psychologist is concerned with
the study and understanding of how memory, perception, and thought work in the brain.
Counseling psychologists – Help people adapt to change or make changes in their lifestyle
Developmental psychologists – Study psychological development through the lifespan
Educational psychologists – Focus on how effective teaching and learning take place
Experimental psychologists - Experimental psychologists use a methodological approach to conduct experiments in controlled situations in order to examine or establish hypotheses about human behavior.
Industrial and organizational psychologists (I/O psychologists) – apply concepts to work settings to maximize productivity and morale.
Personality psychologists - A branch of psychology that studies personality and individual differences.
Psychometrics (measurement psychologists) – Focus on methods for acquiring and analyzing psychological data.
Social psychologists – Focus on how a person’s mental life and behavior are shaped by interactions with other people
How Psychology Developed
Psychology Today
Seven Unifying Themes
PersonalApplication
3.0%Personality
8.2%Experimental
6.7%Cognitive
3.8%Psychometrics
9.5%Physiological
10.3%Other
10.6%Health
13.7%Educational
16.1%Social
19.3%Developmental
Psychology has many subdisciplines. Research is performed in each of them. This chart lists the major areas for research in modern psychology.
Careers in Psychology: Percentage of Psychology
Degrees by Specialty
How Psychology Developed
Psychology Today
Seven Unifying Themes
PersonalApplication
4.2%Elementary and Secondary Schools
6.3%Business and Government
8.5%Other
19.4%Hospitals and Clinics
28.0%Colleges and Universities
33.6%Private Practice
Psychology vs. Psychiatry
Psychologist Masters
(2yrs) Doctoral (3-5
years) PhD or PsyD
(clinical) Cannot
prescribe drugs
Practitioners Academic Researchers
Psychiatrist Medical Doctor M.D. Medical school with
internship in psychiatry Can prescribe drugs
Counselor Master’s degree (MSW
or MC) Less severe mental
health problems Family, relationship,
substance abuse, anxiety
“Supermarket Psychology” – Why Businesses Might Want to Hire a Psychologist as a ConsultantSupermarket psychology
Supermarket psychology clips: http://www.youtube.com/watch?v=RmEI3_NhZj4,
http://www.youtube.com/watch?v=RjgkQ6bq7aE, http://www.youtube.com/watch?v=g3IwOgA3Ngw
Fast Food Logos – What do you notice?
The Psychology of Color Take a look around and you’ll see that most fast food logos
contain one or more of the following colors– red, yellow, orange, or green; particularly the former two.
That’s because, according to the color theory, these colors are known to subconsciously trigger hunger and/or induce excitement. These colors encourage guests to spend more and leave quickly– which is exactly what fast food restaurants want you to do.
Research has shown that people eat more in a room with warm color surroundings as opposed to consuming food in a room painted in cold colors such as blue, black, or purple. As a matter of fact, studies have shown that these colors actually suppress appetite because they are associated with foods that may have become spoiled or foods that may be toxic (how many blue foods can you name?).
While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue is served to study subjects, they lose appetite.
Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is an appetite stimulant. Yellow is an attention-getter and it speeds up metabolism.