careercareer gear:gear: a checklist. brought to you by the get a job workshop brought to you by the...
TRANSCRIPT
CareeCareerrCareeCareerrGear:Gear:Gear:Gear:A A Checklist.Checklist.A A Checklist.Checklist.Brought to you by The Get a Job WorkshopBrought to you by The Get a Job Workshop
Your first, and most important,
MarCom job, is creating a
campaignto get a MarCom job.
Your first, and most important,
MarCom job, is creating a
campaignto get a MarCom job.
Career Career GearGear
Here’s what you need…Here’s what you need…
Career Career GearGear
Your ResuméYour Resumé Your Brand Your Brand
StoryStory Your StrategyYour Strategy Your PortfolioYour Portfolio Online PresenceOnline Presence Personal Brand Personal Brand
Contact PointsContact Points
Your ResuméYour Resumé Your Brand Your Brand
StoryStory Your StrategyYour Strategy Your PortfolioYour Portfolio Online PresenceOnline Presence Personal Brand Personal Brand
Contact PointsContact Points
Career Career GearGear
Your ResuméYour Resumé It won’t get you the job, but a badly It won’t get you the job, but a badly
done one, will eliminate you.done one, will eliminate you. Include a picture. Why not?Include a picture. Why not?
It also demonstrates technical skillIt also demonstrates technical skill Develop a “twesumé” 140 characters Develop a “twesumé” 140 characters Different job objectives? You might Different job objectives? You might
want to have different resumés.want to have different resumés.
It won’t get you the job, but a badly It won’t get you the job, but a badly done one, will eliminate you.done one, will eliminate you.
Include a picture. Why not?Include a picture. Why not? It also demonstrates technical skillIt also demonstrates technical skill
Develop a “twesumé” 140 characters Develop a “twesumé” 140 characters Different job objectives? You might Different job objectives? You might
want to have different resumés.want to have different resumés.
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OK, that’s a start.But what’s next?
OK, that’s a start.But what’s next?
Career Career GearGear
Your Brand Story
Your Brand Story
Who are you? What makes you special?Who are you? What makes you special? Got an “elevator pitch?” 30 seconds.Got an “elevator pitch?” 30 seconds. What are you working on right now?What are you working on right now? Anything visual? Logo? Business card?Anything visual? Logo? Business card? What’s the next chapter?What’s the next chapter?
Where are you headed?Where are you headed? Do you have a follow-up plan?Do you have a follow-up plan?
Who are you? What makes you special?Who are you? What makes you special? Got an “elevator pitch?” 30 seconds.Got an “elevator pitch?” 30 seconds. What are you working on right now?What are you working on right now? Anything visual? Logo? Business card?Anything visual? Logo? Business card? What’s the next chapter?What’s the next chapter?
Where are you headed?Where are you headed? Do you have a follow-up plan?Do you have a follow-up plan?
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OK, now we know your story.That’s nice. So…
What’s your Strategy
to get there?
OK, now we know your story.That’s nice. So…
What’s your Strategy
to get there?
Career Career GearGear
Your StrategyYour Strategy 1. Your Career Objectives1. Your Career Objectives. .
In a general way, what kind of job do you want?In a general way, what kind of job do you want? What kind of job are you currently qualified for?What kind of job are you currently qualified for?
1. Your Career Objectives1. Your Career Objectives. . In a general way, what kind of job do you want?In a general way, what kind of job do you want? What kind of job are you currently qualified for?What kind of job are you currently qualified for?
Career Career GearGear
Short-Term/Long-TermShort-Term/Long-Term Do you need an entry-level strategy first?Do you need an entry-level strategy first?
QualificationsQualifications What are you doing to become better What are you doing to become better
qualified?qualified?
Short-Term/Long-TermShort-Term/Long-Term Do you need an entry-level strategy first?Do you need an entry-level strategy first?
QualificationsQualifications What are you doing to become better What are you doing to become better
qualified?qualified?
Your StrategyYour Strategy 2. Your Target Audience2. Your Target Audience. .
Who do you need to know?Who do you need to know? What are the entry points to reach them?What are the entry points to reach them?
2. Your Target Audience2. Your Target Audience. . Who do you need to know?Who do you need to know? What are the entry points to reach them?What are the entry points to reach them?
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Your Secondary TargetYour Secondary Target Who do you know that knows who you need to Who do you know that knows who you need to
know?know? Your First ImpressionYour First Impression
What will you do when you reach this target?What will you do when you reach this target?
Your Secondary TargetYour Secondary Target Who do you know that knows who you need to Who do you know that knows who you need to
know?know? Your First ImpressionYour First Impression
What will you do when you reach this target?What will you do when you reach this target?
Your StrategyYour Strategy 3. What is Your 3. What is Your BenefitBenefit??
Why hire you?Why hire you? What do you know about what they need?What do you know about what they need?
3. What is Your 3. What is Your BenefitBenefit?? Why hire you?Why hire you? What do you know about what they need?What do you know about what they need?
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What Makes You a Desirable What Makes You a Desirable Hire?Hire? Why should they want to hire you?Why should they want to hire you?
What Makes You Easy to Hire?What Makes You Easy to Hire? How can you make their hiring decision easier?How can you make their hiring decision easier?
What Makes You a Desirable What Makes You a Desirable Hire?Hire? Why should they want to hire you?Why should they want to hire you?
What Makes You Easy to Hire?What Makes You Easy to Hire? How can you make their hiring decision easier?How can you make their hiring decision easier?
Your StrategyYour Strategy 4. What is Your Plan to…4. What is Your Plan to… 4. What is Your Plan to…4. What is Your Plan to…
Career Career GearGear
Go To Go To Market!Market!
[[ Timetable & Timetable & Tactics Tactics ]]
Go To Go To Market!Market!
[[ Timetable & Timetable & Tactics Tactics ]]
Plans are nice.Now we need
something real!
Plans are nice.Now we need
something real!
Career Career GearGear
Your PortfolioYour Portfolio Intro Portfolio: Intro Portfolio:
OnlineOnline – easy to access – easy to review. – easy to access – easy to review. + A Promotional Piece+ A Promotional Piece – – Unique & impactfulUnique & impactful
+ A Presentation Portfolio: + A Presentation Portfolio: You need to have a You need to have a “second act.” “second act.” You also need to demonstrate You also need to demonstrate presentation skillspresentation skills..
One More Fun Fact.One More Fun Fact. Now, Now, even account execseven account execs need a portfolio! need a portfolio!
Intro Portfolio: Intro Portfolio: OnlineOnline – easy to access – easy to review. – easy to access – easy to review. + A Promotional Piece+ A Promotional Piece – – Unique & impactfulUnique & impactful
+ A Presentation Portfolio: + A Presentation Portfolio: You need to have a You need to have a “second act.” “second act.” You also need to demonstrate You also need to demonstrate presentation skillspresentation skills..
One More Fun Fact.One More Fun Fact. Now, Now, even account execseven account execs need a portfolio! need a portfolio!
ssCareer Career GearGear
So…What are you doing while you’re waiting
to get hired?You’re building
your…
So…What are you doing while you’re waiting
to get hired?You’re building
your…
Career Career GearGear
Online Presence
Online Presence What’s Your “What’s Your “OOPP??””
You need to demonstrate your digital You need to demonstrate your digital proficiency.proficiency.
Find unique ways to deliver your brand Find unique ways to deliver your brand message.message.
What’s Your “What’s Your “OOPP??”” You need to demonstrate your digital You need to demonstrate your digital
proficiency.proficiency. Find unique ways to deliver your brand Find unique ways to deliver your brand
message.message. Digital DifferentiationDigital Differentiation
More than LinkedIn and some stuff online.More than LinkedIn and some stuff online. Demonstrate Social Media Skills.Demonstrate Social Media Skills.
Right now, it’s a major growth area. They’re Right now, it’s a major growth area. They’re hiring.hiring.
Digital DifferentiationDigital Differentiation More than LinkedIn and some stuff online.More than LinkedIn and some stuff online.
Demonstrate Social Media Skills.Demonstrate Social Media Skills. Right now, it’s a major growth area. They’re Right now, it’s a major growth area. They’re
hiring.hiring.
Career Career GearGear
Finally…You need the tools
to keep on keeping on…
Finally…You need the tools
to keep on keeping on…
Career Career GearGear
Personal Brand
Contact Points.
Personal Brand
Contact Points. These help you establish
yourself. These help you follow up. These help you stay in contact. Here are some examples…
These help you establish yourself.
These help you follow up. These help you stay in contact. Here are some examples…
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Personal Brand
Contact Points.
Personal Brand
Contact Points.
Personal Brand Contact Points.
Personal Brand Contact Points.
Business Cards and… Business Cards and…
Career Career GearGear
You should have a business You should have a business card.card.
It should look good. It should look good. Professional.Professional.
Clever and fun is OK, if it makes Clever and fun is OK, if it makes you seem like a desirable hire. you seem like a desirable hire.
Don’t stop there…Don’t stop there…
You should have a business You should have a business card.card.
It should look good. It should look good. Professional.Professional.
Clever and fun is OK, if it makes Clever and fun is OK, if it makes you seem like a desirable hire. you seem like a desirable hire.
Don’t stop there…Don’t stop there…
Note Cards & “3-ups”Note Cards & “3-ups” Note Cards & “3-ups”Note Cards & “3-ups”
Career Career GearGear
Something you Something you can use for can use for contact without contact without bothering with bothering with stationery. stationery.
Like these…Like these…
Something you Something you can use for can use for contact without contact without bothering with bothering with stationery. stationery.
Like these…Like these…
Personal Brand Contact Points.
Personal Brand Contact Points.
Printed PiecesPrinted Pieces Printed PiecesPrinted Pieces
Career Career GearGear
Posters for Posters for ProjectsProjects
Posters for Posters for ProjectsProjects
Personal Brand Contact Points.
Personal Brand Contact Points.
CD covers…CD covers… CD covers…CD covers…
Invitations & Invitations & Greeting CardsGreeting Cards
Invitations & Invitations & Greeting CardsGreeting Cards
Digital Promo PiecesDigital Promo Pieces Digital Promo PiecesDigital Promo Pieces
Career Career GearGear
YouTube & YouTube & moremore
Online eventsOnline events Online invites Online invites
to real events.to real events. Whatever…Whatever…
YouTube & YouTube & moremore
Online eventsOnline events Online invites Online invites
to real events.to real events. Whatever…Whatever…
Personal Brand Contact Points.
Personal Brand Contact Points.
Keep at it.Keep at it.Keep at it.
Keep at it.Keep at it.Keep at it.
Career Career GearGear
Your Checklist:Your Checklist: Your ResuméYour Resumé Brand StoryBrand Story YourYour “Go to “Go to
Market” Market” StrategyStrategy
Your ResuméYour Resumé Brand StoryBrand Story YourYour “Go to “Go to
Market” Market” StrategyStrategy
Portfolio(s) Portfolio(s) Your “OP”Your “OP”
(Online (Online Presence)Presence)
Personal Personal Brand Brand Contact Contact Points Points
Portfolio(s) Portfolio(s) Your “OP”Your “OP”
(Online (Online Presence)Presence)
Personal Personal Brand Brand Contact Contact Points Points
Career Career GearGear
Questions?Questions?A. Yes. One big question.
What progress are you making on your Career Gear Checklist?
A. Yes. One big question. What progress are you making on your Career Gear Checklist?
Career Career GearGear