career symposium overview
DESCRIPTION
The 8th Annual KCSymposium is focused on delivering "cutting edge" career and leadership advice to hundreds of business professionals in the Dallas Fort Worth area. "Charging into the Continuous Crushing Change" features Industry Leaders, Authors and Professional Trainers that will guide our attendees on the most recent hiring practices and what businesses are looking for in their new leaders. The KCSymposium has made a significant difference for thousands of event participants over the last 7 years!TRANSCRIPT
8th AnnualCareer and Leadership
Symposium Feb. 9th, 2013
Facilitated by Kellogg/NU Alumni Club of DFW
Career and Leadership Symposium Overview
Overview◦ Largest networking and career growth event in Dallas-Ft. Worth area
Attendees Snap Shot
◦ Approximately 200 professionals attend annually with overwhelmingly positive response
◦ Top talent: Representing over 22 MBA alumni associations including Harvard, Wharton, Chicago Booth and Kellogg
◦ Top companies: Representation from Dr Pepper/Snapple, Frito Lay /PepsiCo, Texas Instruments, American Airlines, Boston Consulting Group, HP/EDS, Microsoft and Exxon/Mobil
◦ Experienced management professionals with significant corporate influence: 60% of attendees had over 15 years of professional experience
8:00 – 8:30 Registration, Networking and Breakfast
8:30 – 8:50 Introduction
8:50 – 10:15 Breakout Session #1
10:30 – 11:20 Breakout Session #2
11:30 – 12:20 Keynote Speaker
12:20 – 12:30 Closing Remarks
12:30 – 1:30 Post event Networking Lunch
Career and Leadership Symposium Agenda
Kellogg Alumni Club of Dallas Ft. Worth 3
Potential Career and Leadership Symposium topics
Breakout Sessions:◦ Recruiter Panel◦ Team Leadership◦ Managing Through
Career Transition◦ Entrepreneurship◦ Resume, Interview,
Negotiation
◦ Networking / Social Media◦ Board Membership◦ Female Leadership /
Advancement◦ Executive Coaching◦ Franchising
Potential Career and Leadership Symposium Speakers
Thought leaders from Career Sites like Monster, Linked In and other industry leading web sources.
Leading Best Seller Authors that have great ideas on career or leadership topics
Thought leaders from World Class Executive Recruiter Companies and National Staffing Brands.
Keynote –J. Eric Smith, President & CEO of Swiss Re Americas
Kellogg Alumni Club of Dallas Ft. Worth 6
Past Career and Leadership Symposium Speakers
Keynote – Marc Cenedella, CEO, TheLadders.com
Kellogg Alumni Club of Dallas Ft. Worth 7
The Ladder’s CEO Marc Cenedella
Past Career and Leadership Symposium Speakers
Past Corporate Speakers at Kellogg/NU Alumni Club Events *
Joe DePintoPresident/CEO, 7-Eleven
The importance of "servant leadership" and how Joe is bringing it to 7-Eleven
Marc CenedellaFounder & CEO, TheLadders
How the Internet increased job information, but made the job hunt more difficult.
Jim MaroneyCEO, Dallas Morning News
Leading the transition of a newspaper chain into a successful news outlet in today's multi-media digital age
Kenji HashimotoVP, Strategic Alliances
Inside American Airlines’ long-term competitive strategy and the critical role of strategic alliances
Gloria GuevaraMexico Minister of Tourism
Challenges & opportunities in Mexico for tourism and industry
Aylwin LewisPresident & CEO of Potbelly Sandwich
Career insights from Aylwin’s remarkable self-made journey
Scott KleinCEO, SuperMedia
The difference between leading and managing.
* Includes speakers from Career Symposium as well as other “Kellogg Speaker Series” events
9
Career and Leadership Symposium Advertising and Support
Kellogg Alumni Club of Dallas Ft. Worth 10
Career and Leadership Symposium Advertising and Support
Nov Dec Jan Feb
Advertising and promotional activities
Virtual Networking events
Social Media Activities
Facebook “Like” Campaign and Book Giveaway
Facebook and Linked In Free Ticket Program
MBA E-Mailing Campaign
MBA E-Mailing Campaign
Dallas News Advertising
Facebook Speaker and Attendee Feature Stories
Facebook and Linked In “Top 10” Lessons from the Symposium
Event Brochures and Announcements
Event Announcements
Symposium Event(Feb 9th)
Webinar Mini Lesson Event for Registered Symposium Attendees
Follow up Networking Happy Hour (Feb 21)
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Career and Leadership Symposium Past and Future Sponsors
Kellogg Alumni Club of Dallas Ft. Worth 12
Career and Leadership Symposium Sponsorship Program
Pre-Event Advertising
Event Advertising
Post Event Advertising
Gold Sponsor Program
Silver Sponsor Program
• Featured sponsor story on Event Sites• January Webinar Sponsor
• Logo on all Event Sites and Emails
• Primary Logo on all Event Sites and Emails
• Primary Logo on all Event Banners and Class material
• Event Sponsor Recognition during the day
• Logo on all Event Banners and Class material
• Primary Logo on all Re-Cap Stories and Top 10 Lessons
• Featured sponsor at February Follow up Happy Hour