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Welcome to the Agency Owner Development Center for San Diego &

Southern California.

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Farmers Insurance Group is thethird-largest Property and Casualty insurer in the country. For someone with drive and ambition, becoming an Agency Owner provides a unique opportunity to incorporate a variety of roles into one career. My team is the Marketing Support Center for the Best Small Business Opportunity in America located in San Diego, CA.

COMPANY OVERVIEW

CommitmentWith the use of my exclusive Platinum Elite Marketing System, It is by design that my District Office is recognized by Farmers as a National Championship District Office.

We are committed to creating a "First Choice"

Organization through excellent service the hallmark of our success.

We don’t take lightly training and

development of our entrepreneurs as we take advantage of what I believe is the best small business opportunity in America today - being a Farmers Agency Owner..

Platinum Elite Marketing , The American College and Rapid Learning are independent vendors and are paid for and provided by Donald M Swanson as an individual and are not affiliated with any insurance company including Farmers

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Farmers Insurance District 65 Agencies…

Are developed using state of the art business building techniques specifically designed to help develop long term relationships with customers.

Training and Development includes continuous marketing and sales techniques in coordination with our Exclusive S.A.L.E.S. market strategy.

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“Go To Market”Our comprehensive "Go To Market” Model shares many principles and strategies with you by providing a step-by-step action plan of how you can grow your Agency Income through marketing, sales, and business management

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What We OfferAt My District We Implement:• Platinum Elite Marketing Concepts • S.A.L.E.S. Developed Marketing

Plans • S.A.L.E.S. Ideas That Generate

Leads• Fortune 500 Branding &

Positioning

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What We Offer

District 65 Offers to You: • Social Media Techniques • Community Leadership &

Positioning • Permission Marketing

Opportunities • Marketing and Sales Scripts

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Marketing• We are committed to the recruitment

and development of individual Agency Owners that are Team Dynamic of similarly minded Insurance Professionals dedicated to achieving Excellence.

• We are committed to community involvement and dedicated to the insurance marketing and management success of our Insurance Agency Owners.

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Market ModelOur Market Model is uniquely designed as a "Go To Market" System and Strategy that creates many avenues of market penetration.

Our S.A.L.E.S. system places you in the

center of your communities, schools, business leaders, and social media through precise networking and market model activity

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Market Model Our S.A.L.E.S. Marketing Platform

focuses on: • Social Media & Website Marketing • Affinity & Agency Marketing Playbooks • Lead Generation Marketing • Event and Email Marketing • Strategic Network & Target Marketing 10

Lead Generation Your end result creates a more

favorable lead to client sales conversion ratio.

More important your exclusive use of the Platinum Elite Marketing System allows easy market penetration through what we refer to as "Permission Marketing”.

Platinum Elite Marketing is paid for and provided by Donald M Swanson as an individual 

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Lead Generation Your Future as a Farmers Insurance

Agency Owner & Manager can be carefully planned and fine tuned to meet the demand of Sales and Marketing Training as well as the comprehensive development of Product Knowledge & Customer Service Management 

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Lead GenerationWith our Lead Generation S.A.L.E.S. Strategy You will Never be without Leads Again. You Should Never go 1 day without having at least 1 appointment set or seen or closing a sale. A Quality Marketing Plan Will Get You More Opportunities & Close More Sales

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INCOME PROJECTION As a Business Owner, you have a long-term vision for your insurance practice. You will want to achieve a certain income level and regardless of what your vision is, you and your team will need a plan to help you get there. That’s where Platinum Elite Marketing ties in with income projection!

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Marketing Plan & Pro Forma

Our onboarding process includes a Business Pro Forma coordinated with a written Marketing Strategy that can help your Insurance Agency achieve the lead generation necessary for you to achieve the Six Figure Income that you desire. 

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Skill DevelopmentWith My S.AL.E.S. Strategy partnered with Farmers Insurance, University of Farmers you will gain comprehensive skills that include positioning, presenting, handling customer objections, marketing scripts and customer loyalty/retention.  

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Education The American College is a nonprofit educational institution with the highest level of academic accreditation dedicated to leadership in innovative training and development for insurance professionals. Serving as a valued business partner to the Platinum Elite Marketing Model, The American College has assembled a faculty of leaders in the industry to help you succeed.  17

EducationThe American College and my District Team are dedicated in helping you expand your knowledge as an insurance professional. In a complex world of financial services, the key to success is being better prepared than your competition. Our Educational Directors are certified instructors and can help you attain Industry Designations to better serve your customers. The American College and Platinum Elite Marketing are not affiliated with Farmers Insurance. 18

EducationThrough our District, our relationship with The

American College, help you achieve certified designations such as:

• LUTCF Life Underwriter • CLU Chartered Life Underwriter• ChFC Chartered Financial

Consultant• CFP Certified Financial Planner• FSS Financial Services Specialist 

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Platinum Elite Coaching At Farmers Insurance & My District 65,

we are committed to creating a "First ChoiceOrganization" through excellent service to

you,the hallmark of our success. Our District

Staff, that I refer to as your Platinum Elite Team,

is committed to provide you with all the

necessary resources to guarantee your success. 

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Thank You ! &

Don’t forget to visit the Orientation link

below in Chrome Browser!

Orientation We look forward to working with you. If

you have any questions or concerns, please do not hesitate to call me or any of my staff.

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