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D E N T I S T RY BEYOND T H E T O O T H

T H E O F F I C I A L M E E T I N G O F T H E F L O R I D A D E N T A L A S S O C I A T I O N

JUNE 11-13, 2015 | GAYLORD PALMS RESORT & CONVENTION CENTER

ORLANDO, FL | www.floridadentalconvention.com

EXHIBITOR PROSPECTUS

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WEDNESDAY, JUNE 10, 2015

8:30 am – 5 pm On-site Exhibitor Registration

9 am – 6 pm Booth Set-up

THURSDAY, JUNE 11, 2015

6 am All empty display containers to be picked up

7:30 am – 5 pm Exhibitor Registration

9 am – 5:30 pm Exhibit Hall Open

FRIDAY, JUNE 12, 2015

7:30 am – 5 pm Exhibitor Registration

9 am – 6 pm Exhibit Hall Open

SATURDAY, JUNE 13, 2015

7:30 am – Noon Exhibitor Registration

9 am – 2 pm Exhibit Hall Open

2 pm – 8 pm Exhibitors Dismantle

Bertram J. Hughes, DMDGeneral Chairman

O N S I T E S C H E D U L E

WELCOMEDear Prospective Exhibitor: In June 2015, the Florida

Dental Association will hold its annual meeting at the Gaylord Palms

Resort & Convention Center in Orlando, Florida. The Florida Dental

Convention (formerly the FNDC) is a nationally recognized dental meeting

that attracts more than 6,000 attendees. In addition, our meeting has

experienced a significant growth in attendance over the past three years. n

Exhibiting at this event not only places your company in front of thousands

of dental professionals, but also offers unique opportunities for these

dental professionals to pair with your company’s products and services. The

Florida Dental Convention is focused on providing world class continuing

education, partnering our dental attendees with our exhibiting vendors and

developing long lasting relationships so that our attendees remain on the

cutting edge as dental professionals. n As an exhibiting company, you are

more than just a vendor; you are truly a business partner! We are always

working to improve the Florida Dental Convention for your benefit as well

as for our attendees. We greatly appreciate your contribution to the success

of our meeting and we look forward to working with you this year.

R E G A R D S ,

Crissy Tallman, CAE, CMPDirector of Conventions & Continuing Education

THE OFFICIAL MEETING OF THE FLORIDA DENTAL ASSOCIATION 1

To apply for exhibit space at the 2015 Florida Dental Convention, please complete the enclosed Application/Contract for Exhibit Space. Requests to exhibit received in any form other than on the FDC’s official Application/Contract for Exhibit Space will not be processed. Com-pleted applications along with the required de-posit of $1,000 per 10’x10’ exhibit space should be returned as early as possible. No booth space will be tentatively assigned without a completed official application and required deposit. For this reason, it is strongly recom-mended that those who wish to exhibit at the 2015 Florida Dental Convention apply for space immediately upon receipt of this literature.

FDC may, at its discretion, accept or reject any application for booth space.

Please note that, if exhibit space is sold out, the applicant will be placed on a waiting list and the applicant’s deposit payment will be cashed. However, this action should not be construed as acceptance to exhibit. If space does not be-come available or if the application to exhibit is rejected, the full amount of the deposit will be refunded to the applicant. Otherwise, deposits received in support of securing exhibit space are non-refundable.

Payment for exhibit space rental is due, in full, by Feb. 27, 2015. Amounts previously submitted as deposits (and held by FDC) may be applied. Failure to make full payment for requested booth rental by Feb. 27, 2015 may result in the cancellation of all or a portion of requested booth space by FDC without refund of the deposit amount applicable to forfeited booth space, unless prior payment arrangements are made, in writing, with FDC.

When completing an application to exhibit, please consult the Exhibit Hall floor plan and list at least four specific exhibit space locations in order of preference. Though FDC cannot

guarantee a specific booth location, every effort will be made to honor applicant prefer-ences.

PAYMENT INFORMATION

The accepted forms of payment for booth rental deposits and fees are: check, money or-der, Visa, MasterCard, and American Express. To ensure proper credit to an applicant’s account, all checks for payment should be in U.S. funds and drawn on a U.S. bank. Checks should be made payable to the Florida Dental Association and mailed with completed ap-plication to:

Elizabeth Bassett, CMP, Exhibits Planner

Florida Dental Convention 1111 East Tennessee St. Tallahassee, FL 32308

Fax: 850.561.0504

EXHIBIT SPACE ASSIGNMENT

Assignment of exhibit space is made solely at the discretion of the FDC. The exhibit ap-plicant’s specification of a preference for a certain booth(s) on the application/contract is designed to provide show management with the general area where the exhibitor wants to be located. There is no guarantee that an exhibitor will be assigned any of the requested booths. To aid in the realistic assignment of space, we request that applicants not concen-trate all of their booth selections in one area of the Exhibit Hall.

All exhibitors who are assigned space will receive a confirmation and invoice within two weeks of the assignment date. While we make every effort to accommodate space requests, it is the exhibiting company’s responsibility to confirm placement and advise the FDC exhibit office of any conflict with the assigned space.

To determine the order in which space is assigned for early bird applicants (see criteria below), the following criteria are used:

Application & Payment Policy

Skip the Line! Exhibitors who stay at the Gaylord Palms and check in on

Wednesday, June 10, can pick up their badge in the hotel

lobby from 4-9 p.m. The room rate is only $185 and includes

free self-parking. Reserve your room early!

www.flor idadentalconvention.com2

Relation to dentistry: Applications from com-panies whose products and services are directly related to the clinical practice of dentistry are given priority over those not so related.

Non-dental related companies: Once all dental related companies are assigned space, non-dental related companies will be assigned space in booth point order.

Exceptions to this placement order will be made for FDC event and product sponsors.

EARLY BIRD ASSIGNMENTS

Applications received on or before the Early Bird Deadline Date of Oct. 17, 2014 will be divided into three groups:

n Group 1. Exhibiting companies who are sponsors of the FDC2015 will constitute the first group of space assignments.

n Group 2. Non-sponsoring exhibitors requiring four (4) or more 10’ x 10’ spaces. (Because of the priority given in assignment of space, companies in this group are not al-

lowed to cancel or reduce their booth space to fewer than four (4) 10’ x 10’ spaces).

n Group 3. Non-sponsoring exhibitors who require less than four (4) 10’ x 10’ spaces.

Space will be assigned first to Group 1, then Group 2, then Group 3. Within each group, space will be assigned on a priority basis according to the number of points (from most to least) a company has accumulated. Because many companies request the same booth location(s), FDC cannot guarantee that you will receive the location(s) you request, but staff will do their best to help you get the best available space.

OPEN ROUND ASSIGNMENTS

Contracts received after the Early Bird Deadline Date of Oct. 17, 2014 will be assigned space on a first-come, first-assigned basis. If two contracts are received on the same day, priority will be given to the company with the greater number of points.

ASSIGNMENT POINTS WILL BE REWARDED FOR THE FOLLOWING:

n Sponsorship points n Receive up to 20 additional points depend-

ing upon sponsorship package. n Space points n One point for each 10’ x 10’ space rented

since 2004. n Official Program Advertising points:

One point for each quarter page insertion (up to a full page) in the Official Program (Quarter page = 1pt; Half page = 2pts; Three-quarter page = 3pts; Full page = 4pts)

CANCELLATION OR REDUCTION OF SPACE

All cancellations and reductions of booth space must be made in writing. Cancellation or reduc-tion of booth space may be made with a $500 fee per 10’ x 10’ booth imposed prior to Dec. 3, 2014. Cancellations/reductions received after Dec. 3, 2014 will result in 100 percent of the total booth fee being collected or retained by FDC.

NETWORKB U I L D Y O U R


If all exhibit space is sold, and a booth is can-celled or reduced but the space is resold, a fee of $500 for each 10’ x 10’ booth cancelled will be retained by the FDC and the balance will be refunded.

RELOCATION OF EXHIBIT

FDC reserves the right to alter the official floor plan and to reassign or rearrange all or any part of the space for the purpose of consolidation, cancellations, expansions, reductions, withdrawals or for any other reason. The judgment of FDC in this matter is final. The total square footage occupied by the exhibitor pursuant to this agreement shall not be reduced/increased substantially without the consent of the exhibitor. If such space is substantially reduced/increased, the fee payable will be adjusted accordingly.

OFFICIAL SERVICE CONTRACTOR

Participating exhibitors will receive an Exhibi-tors Service Kit from the Freeman Companies, the official service contractor for the FDA, via email. The kit contains complete information and order forms for all exhibit services. The available services include labor, material handling, display tables, drayage, and furniture and equipment rental. Additional services provided are:

n Electrical, telephone and data: Gaylord Palms (forms included in service kit)

n Lead retrieval systems: TMI Registration (form included in service kit or online)

EXHIBITOR-APPOINTED CONTRACTORS

If an exhibitor plans to use a contractor other than the FDC general contractor (The Freeman Companies) for installation and dismantling of their exhibit, an Exhibitor-appointed Contractor form must be submitted to FDC on or before May 6, 2015.

The request and notification of use of an exhibitor-appointed contractor must come from the exhibiting company, not the independent contractor. Requests from the independent contractor will not be acknowledged. Exhibitor-appointed contractors may not contact FDC for service kits, booth numbers, floor plans, or other information related to the exhibitor’s booth. The exhibitor also must notify Freeman Decorating Company, as indicated in the service kit, of the intention to use an Exhibitor-appointed Contrac-tor no later than May 6, 2015.

From the International Association of Exhibitions and Events

DISPLAY REGULATIONS

10'

'8

10'

'4

'4

5'

5'

In-Line Booths: Linear BoothsStandard units in a straight lineLinear booths consist of an 8-foot-high backdrop and 3-foot-high side dividers mounted on aluminum tubular frames. Perimeter booths (Standard booths located on the outer perimeter wall) may rise up to 12 feet where the ceiling permits. Solid construction in excess of 48 inches high must be a minimum of 5 feet back from the aisle. Show management should be notified if a perimeter booth is required. Each exhibitor is entitled to a reasonable sightline from the aisle. Site lines to other booths must be maintained on all end-cap booths.

Island BoothsFour or more standard units with aisles on all four sidesIsland booths may extend to all outer edges of the booth space, but must allow for see-through visibility and accessibility from all four sides. They are limited to a maximum height of 16 feet. A written request and appropriate drawings must be submitted for approval by the show management if an exhibitor plans to have a booth higher than 16 feet; have a solid wall higher than 4 feet running the length or width of the space; or plans booth construction with an unusual or nonstandard configuration.

An exhibitor who wants to create an island booth larger than those shown on the exhibit floor plan must purchase the additional booths needed to create the island. This space then becomes the aisle on the fourth aisle of the block of booths. (For example, if an exhibitor wants a 20’x 30’ (six booths) island, a 20’ x 40’ (eight booths) space must be rented).


DISPLAY REGULATIONS

10'5'

20' 20'

Peninsula BoothsFour or more standard units back to back with an aisle on three sidesThe back wall of a peninsula booth must be on the non-aisle side and must not exceed 16 feet in height. The back wall will be centered (center 10 feet) on, and not exceed in width, one half the dimension of one side of a sidewall. The remainder of the back wall will not exceed 48 inches in height. All portions on the rear of this back wall must be finished and must not carry identification signs or other copy that would detract from the adjoining exhibits.

A written request and appropriate drawings must be submitted to show management for approval.

TowersA free-standing exhibit component separate from the main exhibit fixture used for identification and display purposes onlyTowers will be permitted to a height and depth that correspond to the height and depth regulations for the appropriate exhibit configuration of which they are a part. Example: Towers that are a part of a peninsula exhibit will not exceed 16 feet in height and will not be placed within 10 linear feet of a neighboring exhibit unless they are confined to that area of the exhibitor’s space that is at least 5 feet from the aisle line to avoid blocking the sightline from the aisle to the adjoining booth. A written request and appropriate drawings must be submitted to show management for approval.



FDA FDAServices Inc.

PDC@FDC

EXHIBITORSLOUNGE

CORPORATECLASSROOM

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FDC HEADQUARTERS Florida Dental Association1111 E. Tennessee St.Tallahassee, FL 32308Phone: 850.681.3629www.floridadentalconvention.com

MEETING MANAGEMENTCrissy L. Tallman, CAE, CMP,

Director of Conventions & Continuing Education

Phone: 850.350.7105Fax: 850.561.0504Email: [email protected]

EXHIBIT CONTACTElizabeth Bassett, CMP,

Exhibits PlannerPhone: 850.350.7108Fax: 850.561.0504Email: [email protected]

IMPORTANT CONTACTS

Additional $500 charge for single corner booths.

Exhibit Hall

SHOW HOURSThursday, June 117:30 am - 5 pm............................Exhibitor Registration9 am - 5:30 pm ....................................Exhibit Hall Open

Friday, June 127:30 am - 5 pm............................Exhibitor Registration9 am - 6 pm..........................................Exhibit Hall Open

Saturday, June 137:30 am - Noon ...........................Exhibitor Registration9 am - 2 pm ..........................................Exhibit Hall Open

BOOTH PRICING

EARLY BIRD OPEN ROUND

$2460 $2590

$2185 $2345

$1890 $2030

$1835 $1970

FDAS and Crown Savings Providers


FDA FDAServices Inc.

PDC@FDC

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EXHIBIT CONTACTElizabeth Bassett, CMP,

Exhibits PlannerPhone: 850.350.7108Fax: 850.561.0504Email: [email protected]

OFFICIAL CONTRACTORThe Freeman Companies2200 Consulate DriveOrlando, FL 32837-8337Phone: 407.857.1500Fax: 407.850.9328www.freemanco.com

FACILITY/ UTILITIESGaylord Palms Resort

and Convention Center6000 W. Osceola ParkwayKissimmee, FL 34746Phone: 407.586.0000Reservations: 407.586.2000 www.gaylordpalms.com

IMPORTANT CONTACTS

Exhibit Hall


Show InformationINSTALLATION HOURS

WEDNESDAY, JUNE 10, 9 AM - 6 PMAll packing containers, excelsior and similar materials must be removed from the exhibi-tion area upon completion of installation. FDC show management will review exhibit setup to assure compliance with exhibit rules before the Exhibition Hall opens. If there are problems with an exhibit, the exhibitor will be notified and required to make appropriate corrections.

DISMANTLING HOURS

SATURDAY, JUNE 13, 2:00 PM – 8 PM All exhibits must be packed and ready for removal from the hall by Saturday, June 13 at 8 p.m. During move-out, exhibitors must remain with their goods and merchandise until they are picked up or receipted for their designated storage area. Any material that is left in these areas after the designated move-out deadline must have a bill of lading to the point of origin or it will be returned to the Freeman warehouse and charged accordingly. Please do not leave merchandise unattended during move-out. The FDC, Freeman Decorating Company and Gaylord Palms cannot be responsible for the loss of unattended exhibits and materials.

BOOTH SPECIFICATION AND STANDARD FURNISHINGS

All booths are 10’ x 10’ in dimension. The stan-dard booth furnished by FDC will consist of an 8’ high back-wall drape and 3’ high side-divider draperies.

All exhibits must comply with the Guidelines for Display Rules and Regulations published by the International Association of Exposition & Events, specifically incorporated herein by ref-erence. Please refer to the diagrams specified in this prospectus for further information.

No signs or specially built displays or equip-ment will be permitted to extend above the of-ficial booth height of 8 feet unless the exhibitor occupies an island or peninsula space, in which case the height limit is 16 feet in the center of the booth. In the case of an exhibitor who does not occupy an island or peninsula space, purely decorative material may extend to a ceiling height of 12 feet provided that, as determined by FDC, it is in good taste; in keeping with the general tone of the meeting; and, it does not interfere with or detract from adjoin-ing exhibits. Exhibitors who request a booth variance must submit a written request for permission from FDC. The request must include

a written explanation of design and variance being requested and dimensions clearly iden-tifying the area in which the variance is being requested. No variance will be granted on-site. Double-sided signs are only allowed in island or peninsula booth configurations.

Displays shall not block diagonal line-of-sight (above four feet) to the front of any contiguous booth. The FDC strongly recommends carpeting exhibit space for a more finished booth appear-ance. Please refer to the Exhibitor Service Kit sent by Freeman Companies for carpet pricing.

EXHIBIT SPACE RENTAL FEES

Booth rental fees range from $1835 to $2590 per 10’ x 10’ unit. Single corner booths require an additional fee of $500. Please refer to the Exhibit Hall map for exact prices. Corner booths assigned as a block of 10’ x 20’ or larger are not subject to this fee.

The price of a booth includes the following:

n Pipe and drape 8 feet tall in the rear and 3 feet tall on each side.

n Uniform sign identifying the exhibiting company name.

n Company name and product/service clas-sification listings in the on-site program (as indicated in the application and contract for exhibit space)

n Listing on FDA website

n Six (6) complimentary exhibitor badges per 10’ x 10’ booth

If a company rents an inline/standard booth space and the adjacent booth space, aisle space may be rented at the prevailing rate for an inline/standard space. Aisle space may be used for decoration only, not exhibiting purposes. The use of purchased aisle space is subject to

Did You Know? Dentist registrations for FDC have increased 28% in the last 5 years and overall attendance has increased 32%!


approval of the FDC and the fire marshal. Please note: Exhibitors requesting island space must rent the extra space to create the island booth.

EXHIBITOR BADGES — REGISTRATION

Exhibitors receive six complimentary (6) badges per 10’ x 10’ space for registered personnel. Exhibitor badges provide access to the Exhibit Hall during set-up, tear down and show hours only. Exhibitors may purchase additional exhibitor registrations up to a limit of 10 total badges per 10’ x 10’ booth space. These badges are for exhibiting personnel only. Exhibiting companies who are found registering dentists as exhibiting staff except as provided in Exhibi-tor Registration/Credentials on page 10 will be fined. Exhibitors MUST have their badge to enter the Exhibit Hall on setup day. Please note: Exhibitor badges do not provide access to any conference sessions. Exhibitors interested in attending conference sessions must purchase a full conference registration. We will provide an on-line service for ordering exhibitors badges. Exhibitors will be notified when this service is available.

All complimentary badges must be registered before May 29, 2015. After online registration closes, badge changes (including name changes for daily booth personnel) must be handled on site at exhibitor registration. On-site registration fees will apply, even for complimentary badges.

HANGING SIGNS/MATERIALS

All hanging signs/materials must be pre-ap-proved and receive written approval from show management. Hanging signs/materials will only be permitted for island and peninsula booths. Hanging signs will not be allowed for in-line booths — no exceptions. The top of any hang-ing sign/materials may not exceed 28 feet in height. Signs suspended over peninsula booths must be set back a minimum of 5 feet from the back wall line of the booth. Any hanging signs that do not have written pre-approval will be removed at the exhibitor’s expense.

A fee of $100 per 100 square feet of rented space will be charged to each company that requests to advertise its booth space via hang-ing materials from the Exhibit Hall ceiling; for example, an exhibitor who rents a 20’ x 20’ (or 400-square-foot) booth will be charged a $400 hanging sign fee.

www.flor idadentalconvention.com1 0

Please review all of the information in this prospectus and keep it in your files as a refer-ence as you prepare to participate in the FDC’s annual exhibition. All persons and/or companies applying for exhibit space must complete and submit an Application/Contract for Exhibit Space. All applicants (new or returning exhibi-tors) are required to include, with their Applica-tion/Contract for Exhibit Space, information pertaining to all products and/or services that the applicant plans to showcase or otherwise promote or refer to from the applicant’s proposed booth. Applicants who have exhibited previously and are adding new products and services must include promotional literature/booth copy for all material to be displayed.

Applicants are advised that final confirmation of exhibit space assignment may be delayed because of the volume of applications at the time of submission. Cashing of the appli-cant’s deposit and/or estimated booth rental fee check(s) shall not be construed as final confirmation of acceptance of the applicant’s proposed plans to exhibit. Until the applicant receives final written acceptance or denial of exhibit space (denoting, when approved, as-signed exhibit space(s)), any funds expended by an applicant for the development or construc-tion of an exhibit booth are at the applicant’s sole expense and risk. Each applicant agrees that the FDA and the Florida Dental Convention operated by the FDA shall not be responsible for any damages, losses, costs, expenses or contractual liability realized or incurred by the applicant before receipt of the final notice of acceptance or denial of FDC exhibit space.

EXHIBIT ELIGIBILITY REQUIREMENTS

All proposed designs for the display of exhibits at the Florida Dental Convention are subject to review and acceptance by the promoters and management of FDC (herein referred to as “FDC” and/or show management). Exhibition opportunities are restricted to persons and/or companies that are in good financial standing with the FDA. The FDC is under no obligation to extend exhibition privileges to any person or company regardless of whether or not said person or company has exhibited at past meetings whether at FDC or elsewhere. While this prospectus provides a variety of guidelines for exhibiting at FDC, FDC show management retains the sole right to establish all terms and conditions associated with accepting an appli-

cation to exhibit and assigning all or a portion of requested exhibit space.

An exhibit may not display any product or distribute advertisements for any product that infringes on the registered trademark, service mark, copyright, or patent of another company. Exhibits must not be deceptive or misleading.

APPLICATION AND PAYMENT FOR BOOTH SPACE

A $1,000 deposit must accompany the Applica-tion/Contract for Exhibit Space in order to be considered for assignment. Please keep a copy for your records.

All exhibitors who have been tentatively assigned space must submit payment for the

General ContractTerms and Conditions

1 1

balance due on or before Feb. 27, 2015. Exhibi-tors who have been assigned space but who do not pay the balance of the booth rental fee in full by Feb. 27, 2015, will not be listed in the Official Program, will have their booth as-signment cancelled and will have 100 percent of their deposit payments retained by the FDA (as a form of liquidated damages to the FDA to offset the cost of securing alternative exhibitors).

Applications received after Feb. 27, 2015 must be accompanied by full payment of the estimated booth rental fee.

CANCELLATION/REDUCTION OF BOOTH SPACE

All cancellations and reductions of booth space must be made in writing. Cancellation or reduction of booth space may be made with a $500 fee per 10’ x 10’ booth imposed prior to Dec. 3, 2014. Cancellations/reductions received after Dec. 3, 2014 will result in 100 percent of the total booth fee being collected or retained by FDC. If all exhibit space is sold, and a booth is cancelled or reduced but the space is resold, a fee of $500 for each 10’ x 10’ booth cancelled will be retained by the FDC and the balance will be refunded.

EXHIBITOR REGISTRATION/CREDENTIALS

Each person entering the technical exhibits area will be required to register and wear an FDC Exhibit Hall badge at all times. Each exhibitor (person or company that applied to exhibit at FDC) is allowed up to six (6) complimentary badges per 10’ x 10’ rented exhibit space.

All members of an exhibit staff must be full-time employees of the exhibitor or must

be employed for the duration of the FDC exhibition. A dentist who is a guest speaker at FDC, consultant to an exhibiting company, etc. may not be registered as an exhibitor un-less he or she is sole proprietor, an officer of the company, or a full-time (non-practicing) employee of the exhibiting company. False certification of individuals as exhibitor repre-sentatives, misuse of exhibitor badges, or any other method or device used to assist unau-thorized persons in gaining admission to the exhibit floor is prohibited. Any exhibitor or representative or agent of an exhibitor who undertakes or encourages such conduct shall be subject to a fine in the amount of the applicable registration fee and/or expulsion of the exhibitor from the Exhibition Hall and barring said individual/company from further entrance to any function or event of the FDC, including the FDC exhibition floor without obligation on the part of FDC to refund any fees previously paid by the offending party.

On-site registration for exhibitors will be outside the Exhibit Hall in the Gaylord Palms Convention Center according to the schedule herein.

NON-REGISTERED EXHIBITORS

Solicitation at any function or event of the FDC, including but not limited to the FDC Exhibition Hall area, by non-registered persons or companies is strictly prohibited. No person or company assigned exhibit space is authorized to solicit business in any form or to promote its products or services beyond receiving a qualified sponsorship acknowl-edgement, if applicable, at any function or event of the FDC, including but not limited to educational seminars, which may occur dur-ing FDC outside of the exhibitor’s assigned exhibit space in the Exhibit Hall and as such

OCTOBER 17, 2014

Deadline for Early Bird Applications

NOVEMBER 5, 2014

Early Bird Booth Confirmations Sent

DECEMBER 3, 2014

Deadline for Cancellation/Reduction of Booth Space

FEBRUARY 27, 2015

Balance Due of Booth Fees Products and Services Listing Form Due

MARCH 6, 2015

Freeman Service Kits Emailed

APRIL 17, 2015

Official 2015 Program Ad Insertion Orders DueProgram Advertising Invoice Balances Due

APRIL 24, 2015

Pre-show Mailer Form & Payment Due

MAY 6, 2015

Certificate of Insurance DueExhibitor Appointed Contractor Forms Due to

Freeman Decorating CompanyPre-show Mailer Pieces Must Be Received at the

FDA office.

MAY 11 , 2015

Giveaways and Prize Requests Due

MAY 15, 2015

Laser Equipment Descriptions & Safety Features Due (Laser Exhibitors Only)

Show Specials Due

MAY 29, 2015

Exhibitor Badge Registration Closes

JUNE 8, 2015

Last Day Freeman Warehouse Accepts Advanced Shipments

Important Dates & Deadlines

11


practices are otherwise governed herein. Firms and representatives not assigned exhibit space are prohibited from soliciting business in any form in the Exhibit Hall or at any function or event under the auspices of the FDC. Violators will be required to leave the Exhibit Hall or applicable meeting room.

SUBLETTING

Subletting space is prohibited. An exhibitor may not assign, sublet or apportion the whole or any part of the space allotted. An exhibitor may not exhibit therein any goods other than those manufactured or distributed by the exhibitor in the regular course of the exhibitor’s business. An exhibitor may not permit any representa-tive of any firm not contracted with the FDC to solicit business or take orders in the exhibitor’s space. All business activities of the exhibitor must be confined to the booth space. Conduct-ing business activities in aisles, lobbies or other areas is strictly prohibited. Exhibitors who violate this rule will suffer sanctions affecting their ability to exhibit at future FDC meetings as described elsewhere in this agreement.

CANCELLATION OF EXHIBITION

In the event that the FDC exhibition must be cancelled, postponed, or relocated on account of fire, strike, government regulations, casual-ties, acts of God or other causes beyond the control of the FDA, the exhibitor waives any and all damages and claim for damages, and agrees that the sole liability of the FDA will be to return to each exhibitor the exhibitor’s rental payment.

FAILURE TO OCCUPY SPACE

Any exhibit space at Gaylord Palms Resort and Convention Center that is not occupied by 8 a.m. on Thursday, June 11, 2015, will be forfeited by the exhibitor unless arrangements for

delayed occupancy have been made in writing with the FDC exhibit office.

EARLY REMOVAL OF EXHIBITS

No exhibit shall be packed, removed, or dis-mantled prior to the closing of the Show with-out permission from the Show Manager. The sole determination of what constitutes packed, removed or dismantled will be made by Show Management. If the exhibitor acts in breach of this provision, it is subject to pay as compen-sation for the distraction to the Exhibition’s appearance, an amount equal to one-third of the total space charge for the Exhibitor’s allocated area, in addition to all sums otherwise due under this Contract. Additionally, breach of this provision could result in the partial or total loss of the exhibitor’s priority points for future shows. Forfeited priority points cannot be restored.

LIABILITY AND SECURITY

The exhibitor assumes the entire responsibil-ity and liability for losses, damages and claims arising from personal injury, injury or damage to exhibitor’s displays, equipment and other property brought upon the hotel premises. The exhibitor shall indemnify and hold harmless the FDA, exhibit service contractor, the hotel, its agents and employees from any and all losses, damages and claims. The FDA will not insure or indemnify exhibitors against theft or loss of any kind. However, this is an open-booth show and the primary responsibility for safeguarding the exhibit and merchandise is the exhibi-tor’s. We recommend that exhibitors or their representative remain with their merchandise and products to prevent theft, pilferage or disappearance. It is the exhibitor’s responsibil-ity to secure their exhibit and other property when security guards are not provided. The FDA will provide perimeter guard service at

all times that the Exhibit Hall is closed to at-tendees. Perimeter service is not designed to safeguard against theft among exhibitors or by attendees when the floor is open to anyone except security personnel. To assure maximum security protection for the open exhibits and merchandise, all exhibit personnel must leave the Exhibition Hall within one hour after the show closes each day unless prior approval is given by FDA show management.

Upon acceptance of the Application and Contract for Exhibit Space, the exhibitor must provide the FDA with an original Certificate of Liability Insurance showing the policy(ies) in effect through June 30, 2015, issued by an insur-ance carrier authorized to do business in the State of Florida. The certificate must name the Florida Dental Association, Gaylord Palms Resort & Convention Center, and Freeman; and all directors, members, officers, agents, employees, affiliates and subsidiaries of each of the above, listed as additional insured’s under exhibitor’s liability policy.

The above-mentioned insurance is mandatory for all exhibitors and no sort of waiver will be accepted in its place. Failure to provide FDC with this proof of insurance by May 6, 2015, will result in the exhibitor not being allowed on the exhibit floor, and may result in the exhibitor not being allowed to pick up badges on site; the exhibitor’s freight not being delivered to their booth; cancellation of the exhibitor’s reserved booth space; or, any other sanction the FDC deems necessary.

If the exhibitor uses the service of an outside exhibit service contractor, the exhibitor shall forward an original, signed certificate of insur-ance to be received by the FDC on or before May 6, 2015.

The FDA will cooperate fully, but cannot take responsibility for damage to the exhibitor’s property, lost incoming or outgoing ship-

THE OFFICIAL MEETING OF THE FLORIDA DENTAL ASSOCIATION 1 3

ments or moving costs. Any damage caused by inadequately packed property is the exhibi-tor’s responsibility. If exhibit material fails to arrive, the exhibitor remains responsible for booth rental and no refund will be made. The exhibitor is expected to carry insurance against these risks.

DEPARTMENT OF REVENUE REGISTRATION

Exhibitors who sell non-exempt tangible per-sonal property must register with the Florida Department of Revenue. It is each exhibitor’s responsibility to determine if he or she must register with the department. The Taxpayer Assistance Section of the department should be called at 800.352.3671. Applications for registra-tion are available, without cost, by writing to the Florida Department of Revenue, Supply Section, Tallahassee, FL 32399-0100.

EXHIBITOR REPRESENTATIONS

The exhibitor warrants that it has duly registered in accordance with Florida law with the Florida Department of Revenue if it sells

non-exempt tangible personal property. The exhibitor further warrants that products or services to be exhibited have not been proven unsafe or ineffective by the appropriate council of the American Dental Association or the Food and Drug Administration and that the products or services are safe and effective.

AISLE SPACE

The aisles in the Exhibit Hall constitute com-mon space and are the property of the entire exhibition. Each exhibitor has the responsibility to assure proper flow of traffic throughout the entire hall. Aisles must not be obstructed at any time.

Except as provided herein, aisle space may not be used for exhibit purposes, displays or signs, or for the solicitation of business. Aisle space may be rented at the prevailing rate for an in-line/standard space when adjacent booth space is rented by the same company. Aisle space may be used for decoration only, not exhibiting purposes.

SAMPLES AND CONTESTS

Samples of approved products, catalogs, pamphlets, publications and souvenirs may be distributed in the Exhibit Hall, provided, in the sole judgment of show management; it is done in a dignified manner, does not create a nuisance and does not interfere with adjoining exhibits.

No exhibitor shall sponsor any type of contest or drawing for prizes in connection with the FDC without prior written approval from the FDC show management.

Exhibitors wishing to sponsor any type of contest or drawing for prizes must obtain writ-ten permission from the FDA to do so no later than May 11, 2015. The following rules must be adhered to:

n Exhibitor must comply with all local, state and federal laws that apply to such contests or drawings.

n Contest or drawing rules MUST be posted at exhibit booth.

n Exhibitor must agree to indemnify FDA in case of any claims arising from the conduct of the contest.

n FDC must be notified in writing of the name(s) of the winner(s) when the prize(s) has been awarded.

EXHIBITOR-SPONSORED EVENTS AND PROGRAMS

As a condition of the FDC accepting the exhibi-tor’s application for space, the exhibitor agrees to refrain from holding any program or event during scientific program and exhibit hours, or at any other times without written authoriza-tion by show management. Exhibitors may not promote or offer continuing education credits for any demonstration or lecture given in the exhibitor’s booth and/or in meeting rooms. The


FDC offers a comprehensive scientific program on a full array of dental topics during the scientific session. It is the program that attracts most members to the meeting. Therefore, the FDC prohibits educational forums that detract from the activities at the Convention Center during the days of the exhibition.

Exhibitors are advised that hospitality suites may not operate during scientific program and exhibit hours. Any violation of this stipulation will cause sanctions to be applied to the exhibi-tor. Exhibitors renting space at the FDC agree not to sponsor or conduct a seminar/lecture at any of the hotels in the FDC room block. Violation of this policy will result in the loss of points and/or future exhibit privileges. Please review program and exhibit days and hours before completing your application.

FOOD AND BEVERAGE

Exhibitors are not allowed to dispense food or beverage from their booth space unless that food or beverage is the exhibitor’s product or is purchased through Gaylord Palms for the purpose of providing hospitality to attendees. The exhibitor must also comply with all Gaylord Palms Resort & Convention Center regulations regarding food and beverage dispensing.

MOTOR VEHICLE DISPLAYS

Exhibitors wishing to display motorized vehicles must submit a request to the FDC along with the booth space application listing the number of vehicles. All motorized vehicles must comply with the Gaylord Palms Convention Center basic fire code regulations. Vehicles cannot have more than one-quarter tank of fuel, the fuel tank must be taped shut, and the battery must be disconnected after the vehicle is in place. Display vehicles are permitted to occupy no more than 80% of the contracted exhibit space and must conform to line-of-sight rules.

LASERS EXHIBITING

In keeping with safety precautions for lasers, FDC has adopted the following policy for those exhibitors displaying lasers in the exhibit area:

n Lasers must be operated only within a suit-able enclosed space with eye protection for those viewing and operating the laser.

n All demonstrations of CO2 lasers must be conducted in clear plastic boxes with top and sides enclosed.

n Appropriate plastic colored cubicles must also be available for other types of lasers being demonstrated.

n No laser equipment may be left unattended in operable condition.

n Laser exhibiting companies are required to submit a description of each piece of laser equipment and its safety features to FDC by May 15, 2015. Failure to submit this descrip-tion may result in the denial of the lasers to be shown/demonstrated or the denial of exhibit space.

LIVE DEMONSTRATIONS

Exhibitors are prohibited from conducting demonstrations in their booth involving clinical procedures on patients or live models.

BUSINESS ACTIVITIES OUTSIDE OF BOOTH SPACE

All business activities of the exhibitor must be confined to the booth space rented. Except as provided by us herein, no business activities are to be undertaken in any aisles, lobbies or other areas of the Convention Center. Exhibitors who violate this regulation will suffer sanctions.

EXHIBITOR STAFF MEETINGS

Only exhibitors will be allowed into the Exhibit Hall 1.5 hours before the floor opens and one hour after the floor closes. Please do not schedule any meetings with any non-exhibiting personnel and/or dental professionals before 9:00 a.m. at your booth in the Exhibit Hall. Admittance into the hall for any non-registered party whose presence is perceived by show management to promote products or services or to otherwise conduct any form of business on an unauthorized basis will be denied.

MEETING SPACE REQUESTS

Requests for space in hotels for meetings of company personnel must be made in writing to the FDC Exhibit Office. It is a violation of the FDC regulations to reserve space directly at the Gaylord Palms Resort & Convention Center. Meetings must be solely for exhibitor person-nel and may not include any other meeting registrants. Space/meeting rooms for exhibi-tor functions is limited and is provided first to sponsoring companies. If additional space is available, it may be assigned to exhibiting companies who are not sponsors, and is subject to a setup fee. Exhibitors interested in holding a meeting/function during FDC must complete an application and abide by FDC guidelines. Visit our website for additional information and to submit an online application.

OTHER REQUIREMENTS

Exhibitors are not allowed to photograph or videotape any booth other than that of the company they represent. Photographing booths will be limited to before or after Exhibi-tion Hall hours except by show management. Prior approval and security escorts for such activities must be arranged through the FDC show management.

THE OFFICIAL MEETING OF THE FLORIDA DENTAL ASSOCIATION 1 5

Loud-speaker displays or other devices that, in the sole judgment of the FDC show management, may be generally disruptive are not permitted. If objec-tions arise, the offending exhibitor may be reassigned to another booth or be required to discontinue the activity altogether.

Except as part of the exhibiting company’s product line, live or recorded music cannot be played in an exhibit booth without a music license and prior approval by the FDC show management.

No exhibit may be dismantled before the official close of the FDC, nor may any part of the exhibit or equipment be prematurely removed, once it has been set up, except with the permission of the FDC show management. Failure to comply with this regulation may affect future exhibiting privileges.

All exhibit and booth materials, particularly drapes, curtains, table covers, etc., must be flameproof and comply with federal, state and municipal fire laws, insurance underwriter and hotel-safety regulations. Materials meeting these requirements are available to exhibitors through the exhibit service contractor. All pack-ing containers, excelsior and similar materials must be removed from the exhibition area upon completion of the booth installation. FDC show management will review exhibit setup to assure compliance with exhibit rules before the Exhibition Hall opens. If there are problems with an exhibit, the exhibitor will be notified and required to make appropriate corrections. No children younger than 18 will be allowed in the Exhibit Hall during installation and disman-tling. Strollers are not allowed in the Exhibit Hall at any time unless it is medically necessary. Security personnel will enforce this policy.

AMENDMENT TO RULES

Any and all matters or questions not specifically covered by the preceding rules and regulations shall be subject solely to the decision of the FDC.

The foregoing regulations have been formu-lated in the best interest of all exhibitors. Every exhibitor’s cooperation is required.

INFRACTION OF MEETING RULES

The rights and privileges of an exhibitor shall not be infringed upon by any other exhibitor. Any complaints regarding infractions of the rules or disputes between exhibitors should be made to the FDC, and its decision will be final.

Unethical conduct, unprofessional behavior, or infraction of the rules on the part of the exhibitor or their representatives as determined by FDC, will subject the offending exhibitor, their representatives, or both to dismissal from the Exhibit Hall, forfeiture of booth space, and booth fee and/or reduction in seniority status in booth assignments. The exhibitor may, at FDC’s sole discretion, also be altogether barred from participation in future meetings. In this

event, it is agreed that no refund shall be made by the FDC and that no demand for redress will be made by the exhibitor or his representatives.

VIOLATIONS

The FDC reserves the right to restrict or termi-nate an exhibit without notice if an exhibitor acts unethically, illegally or otherwise violates the Rules and Regulations, as determined by the FDC, after being warned of non-compli-ance. In the event of such eviction, the FDC will not be liable for any refunds, rentals or any other expense incurred by the exhibitor or its representative.

SANCTIONS

The rules and regulations presented in this prospectus are intended to bring order and fairness to the technical exhibition. Without enforceability, however, these could be of little value. In addition to being subject to restric-tion or termination of an exhibit as specifically stated above, FDC exhibitors who violate any of the stipulations or regulations presented in this prospectus will be subject to the following sanctions.

n 1st violation Loss of current-year priority points

n 2nd violation Loss of half of accrued priority points

n 3rd violation Loss of all accrued priority points

n 4th violation Loss of all accrued priority points, closure of the exhibit for the remainder of the current exhibition and ineligibility to exhibit at the next year’s exhibition


Marketing & Sponsorship Opportunities

Sponsorship — your best tool for getting your business in front of the masses. All sponsors at the FDC receive qualified sponsorship acknowl-edgment in printed materials, on signage, and anywhere else we can think to put your name. We want you to be successful and we are committed to working with you to gain the most exposure possible through each of these opportunities. To maintain fairness and consis-tency throughout FDC, sponsorship opportuni-ties are only available to exhibiting companies.

Looking for a way to reach your target audi-ence? We will work with you on any unique ideas that will meet your marketing goals. Maximize visibility and recognition for your company’s products and services through one of the many FDC sponsorship opportunities. To get started on a plan that will work best for your company, call Elizabeth Bassett, at 850.681.3629.

CONVENTION MOBILE APP: $10,000 (EXCLUSIVE SPONSORSHIP)

Put yourself in the hands of the attendees with this innovative sponsorship. The convention mobile app provides attendees with conven-tion information and allows them to engage before, during, and for a year after the meet-ing ends. It makes it easy to follow product

launches, receive updates and view interactive content. The FDC mobile app features include: a complete listing of sessions and speakers; a customizable convention schedule/personal itinerary; an interactive exhibitor list; the ability to search for exhibitors and products; an inter-active exhibit floor plan; real-time convention alerts via text messaging; social media interac-tion with live Twitter feeds from anyone using the convention hash tag, plus more! Included in this sponsorship are a banner ad and four push notifications.

TRANSPORTATION SPONSORSHIP: $8,500

Reach attendees as they arrive and leave the Gaylord Palms Hotel via shuttle buses by sponsoring the attendee transportation area. Attendees will certainly notice this sponsorship, as the waiting area and shuttle buses provide transportation to and from offsite locations to attend FDC2015. Your logo will appear on the buses, as well as the transportation waiting ar-eas outside the Gaylord Palms Hotel. Recorded presentations may be broadcast on buses with video equipment.

Sole Sponsorship: This sole-sponsorship includes acknowledgment signage throughout the convention center, including on the Astrovi-

sion in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, an enhanced web listing, one flier/brochure included in the registration pre-mailer and 20 sponsorship points for use towards exhibit space assignment.

HOTEL KEY CARDS: $7,000

What does every attendee carry with them everywhere they go — even to the pool — look at multiple times a day and inadvertently take home with them when they leave the conven-tion? Their hotel room key! You can have your company logo or special offer printed on every hotel key for the duration of the three-day meeting. This sponsorship works well when combined with the hotel room drop.

Sole Sponsorship: This sole-sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astro-vision in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, an enhanced web listing, and 10 sponsorship points for use towards exhibit space assignment.

BOOST VISIBILITY BEYOND YOUR BOOTH

For 2015, dedicated Exhibit Hall only hours will be from Noon - 2:00 p.m. each day. No educational sessions will be scheduled during that time to encourage attendance on the Exhibit Hall floor.


HOTEL ROOM DROP: $5,000

LIMITED TO ONE COMPANY PER NIGHT; WEDNESDAY, THURSDAY AND FRIDAYPut your sales material, publication or promo-tional item in attendees’ hands multiple times throughout the event. This opportunity works especially well when combined with a branded hotel room key designed to drive attendees to your booth. (Sponsorship does not include the cost of the promotional item or publication, distribution labor cost and all fees from event hotel. It is considered the responsibility of the sponsoring company.)

This sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astrovision in the hotel atrium during the meeting, recognition in FDC publica-tions and the FDC web pages prior to and one month following the annual meeting, and 5 sponsorship points for use towards exhibit space assignment.

BADGE LANYARDS: $5,000

Each lanyard is an 18” fabric tie that features the sponsoring company’s logo as well as the FDC logo. Lanyards are distributed to all meet-ing attendees from the general registration area and worn all three days of the meeting. (Sponsorship does not include the cost and production of the lanyards. It is considered the responsibility of the sponsoring company.)

Sole Sponsorship: This sole-sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astro-vision in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, and 5 sponsorship points for use towards exhibit space assignment.

MARKETPLACE CAFÉ: $5,000

Food service for meeting attendees is located inside the Exhibit Hall. Small café tables are placed in this area to provide attendees with a place to sit while enjoying their selection from the Market Place Café. Morning and afternoon breaks as well as lunch service is available. Table cards with your company logo will be placed on tables in all of these locations.

Gain added exposure with attendees by provid-ing them with napkins and cups that display your company logo. (Production and cost of additional items is not included in the sponsor-ship and is the responsibility of the sponsoring company).

Sole Sponsorship: This sole-sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astro-vision in the hotel atrium during the meeting,

recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, and 5 sponsorship points for use towards exhibit space assignment.

Multiple Sponsorship: Six non-competing sponsorships are also available for $1,000 each. Contact FDC for sponsorship benefits.

REGISTRATION DESK: $5,000

Every dentist, hygienist and office staffer at-tending the FDC will visit the registration desk to pick up their name badges, lanyards and course tickets. What better place to highlight your company.

Sole Sponsorship: This sole-spon sorship includes logo featured on kick panels of registration desk (5), opportunity to greet and welcome attendees, opportunity to distribute literature or promotional items at registration,


acknowledgment sig nage throughout the Convention Center, including on the Astrovi-sion in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, and 5 sponsorship points for use towards exhibit space assignment.

ESCALATOR BANNER: $5,000 - $7,500

This sponsorship allows you to be one of the first and last seen by attendees at FDC2015. Adorn the top of the main Gaylord Palms escalator with a 15’-6” x 15’-6” banner. This escalator has heavy traffic and is located near the entrance to the Exhibit Hall and session areas. $5,000 for single sided banner or $7,500 for double sided.

Sole Sponsorship: This sole sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astro-vision in the hotel atrium during the meeting,

recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, and up to 10 sponsorship points for use towards exhibit space assign-ment.

DIRECTIONAL FLOOR DECALS: $250 EACH OR $5,000 EXCLUSIVE

Direct the convention attendees straight to your booth with these highly visible, color floor decals. The decals are 24”w x 24”h and are an excellent way to maximize your booth traffic. FDC will produce the decals; sponsor will need to provide the graphics.

This sponsorship includes acknowledgment signage throughout the convention center, including on the Astrovision in the hotel atrium during the meeting, recognition in FDC publica-tions and the FDC web pages prior to and one month following the annual meeting, and up to 5 sponsorship points for use towards exhibit space assignment.

WINDOW CLINGS: $3,000 (FOR 6), $5,500 (FOR 12)

Window clings are a great new way to inform attendees where your booth is located and what you are promoting before they even get inside the Exhibit Hall. Attendees will pass these large windows as they make their way from the hotel to the Convention Center. Spon-sor to provide artwork.

This sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astrovision in the hotel atrium during the meeting, recognition in FDC publica-tions and the FDC web pages prior to and one month following the annual meeting, and up to 5 sponsorship points for use towards exhibit space assignment.

CHARGING KIOSKS: $3,500 EACH (2 AVAILABLE)

The electronic savvy attendee will be delighted to see free charging kiosks to charge up the batteries of their cell phones, laptops, tablets and iPods. Each charging kiosk will charge mul-tiple devices simultaneously. Sponsor signage will be prominently displayed near the kiosks.

ATRIUM POLE SIGNS: $3,000 - $15,000

Your company logo and message can be dis-played on banners hung on existing sign poles along the walkways throughout Gaylord Palms. Choose one section or the entire four-acre atrium. Either way, you won’t be missed!

Sole Sponsorship: $15,000. All signs, all areas. This sole-sponsorship includes acknowledg-ment signage throughout the Convention Center, including on the Astrovision in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to


and one month following the annual meeting, half-page color ad in the on-site Official Program, an enhanced web listing, one flier/bro-chure included in the registration pre-mailer and 30 sponsorship points for use towards exhibit space assignment.

Multiple Sponsorships: n $7,500 Key West (25 signs) n $7,000 St. Augustine (21 signs) n $3,000 Everglades (10 signs)

Multiple sponsorship includes: n Acknowledgment signage throughout the Convention Center,

including on the Astrovision in the hotel atrium during the meeting. n Recognition in FDC publications and on the FDC web pages prior to

and one month following the annual meeting n Up to 10 sponsorship points for use towards exhibit space assignment.

MIRROR CLINGS:$3,500 (UPSTAIRS), $3,500 (DOWNSTAIRS) OR $6,500 (UPSTAIRS & DOWNSTAIRS)

Own the throne! Place your message where everyone will eventu-ally be. Promote products or simply inform everyone who you are and where they can find you. Includes signage on the mirrors in the bathroom(s) at the Convention Center. Sponsor to supply artwork.

This sponsorship includes acknowledgment signage throughout the Convention Center, including on the Astrovision in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to and one month following the annual meeting, and up to 10 sponsorship points for use towards exhibit space assignment.

ELEVATOR SIGNAGE AT THE GAYLORD PALMS: $1,500 EACH (12 AVAILABLE)

Catch everyone’s attention in the Gaylord Palms’ guest room elevators. Attendees are sure to see your message! Sponsor to provide artwork.

This sponsorship includes: n Acknowledgment signage throughout the convention center,

including on the Astrovision in the hotel atrium during the meeting. n Recognition in FDC publications and on the FDC web pages prior to

and one month following the annual meeting. n Two sponsorship points for each to use towards exhibit space

assignment.

FOUNTAIN WRAP: $3,500

A branding opportunity like no other. Wrap the fountain with your company logo. This sponsor ship allows you to be one of the first and last seen by attendees at FDC2015.

Sole Sponsorship: This sole-spon sorship includes acknowledg-ment sig nage throughout the Convention Center, including on the Astrovision in the hotel atrium during the meeting, recognition in FDC publications and the FDC web pages prior to and one month follow-ing the annual meeting, and three sponsorship points for use towards exhibit space assignment.


ATTENDEE EMAIL REGISTRATION CONFIRMATION: $3,000

Reach more than 6,000 registered attendees before they even go to the show! Your company’s banner ad (400 x 100 pixels) and website link will be included in the registration confirmation emails sent to every registered attendee.

ATTENDEE BARCODE EMAIL: $3,000

One week before the convention, each attendee receives a barcoded email that they are required to bring onsite to retrieve their badges and tickets. Your company’s banner ad (400 x 100 pixels) and website link will be included in the barcode emails sent to every registered attendee. Take this prime opportunity to alert them about your pre-show specials, giveaways or new products.

AISLE SIGN: $1,250 - $10,000

Put your company name, logo and booth number on the aisle signs and as attendees walk the floor, they’ll be directed to your booth! Company supplies logo. $1,250 per aisle or $10,000 for all aisle signs. This pairs nicely with the floor decals on page 18.

E-BLAST SPONSORSHIP: $1,000 PER E-BLAST / 17 AVAILABLE

These emails (e-blasts) are sent in the weeks prior to FDC, each one promoting a different topic, event, or activity to more than 8,500 email recipients. As a sponsor, you receive logo recognition, a 50-word text sec-tion, or a 400 x 100 banner ad, and a live link to your website.

PRE-SHOW MAILER: $395

The Florida Dental Convention Pre-show Mailer will be mailed to all FDC2015 pre-registered attendees. The outer envelope will indicate that it is an official FDC mailing. You can include your pre-printed literature or promotional items in this targeted piece that will be delivered to all pre-registered attendees in mid-May! Include a special invitation to your booth, a promotional flier about a new product, a contest or drawing registration or some other item.

Circulation: approx. 2,500; Size: Standard rate applies to items 8.5” x 11” or smaller that weigh 0.5 ounces or less. Non-standard items are subject to an additional charge (please call for info).

ENHANCED ON-SITE PROGRAM LISTING: $175

Included in your booth rental fee is one complimentary listing in our on-site Official Program. Your listing includes your company name, address, customer service phone number, web address and booth number. Want to maximize your listing? Consider upgrading your listing with your logo or QR code.

n Include your company’s logo (black and white) - $100

n Add a QR Code to your listing that can be hyperlinked to a website of your choice - $100

n Choose BOTH upgrades and save! Add the Logo AND the QR Code for $175

Advertising Opportunities

CONVENTION OFFICIAL PROGRAM PRINT ADSThe convention program will be distributed to all attendees. It includes complete details of the convention, Exhibit Hall and other event activities – extending brand aware-ness and enhancing the effectiveness of your program listing. What’s more, it is kept and referred to throughout the year by attendees and shared with their colleagues. Advertising in the program is a great way to stand out and drive buyers to your booth. Deadline: April 17, 2015.

WIDTH & HEIGHT AD SIZE PROCESS COLOR TWO COLOR B & W

7.5” x 7.25” Back cover (3/4 page) $1,500 N/A N/A

7.5” x 10.125” Front inside cover $1,000 N/A N/A

7.5” x 10.125” Back inside cover $1,000 N/A N/A

7.5” x 10.125” Full page $850 $600 $450

7.5” x 4.75” Half page (H) $650 $450 $300

3.625” x 9.75” Half page (V) $650 $450 $300

3.625” x 4.75” Quarter page $500 $400 $250

Florida Dental Convention June 11-13, 2015Type or clearly print on this application. Sign and return the completed application with the appropriate deposit of $1,000 per 10’ x 10’ booth space. After Feb. 27, 2015 full payment is required. See methods of payment below.

The company name will appear in all FDC publications as shown on this form:

COMPANY NAME:

MAILING ADDRESS:

CITY, STATE OR COUNTRY, ZIP OR POSTAL CODE:

CUSTOMER SERVICE PHONE:

WEB SITE ADDRESS: CORPORATE EMAIL ADDRESS:

SIGNATURE:

In signing this form, the applicant agrees to abide by all provisions, rules and regulations as published within the 2015 Prospectus which constitutes this contract for exhibit space. Unsigned applications will not be processed.

Email Exhibitor Service Kit to:

EXHIBIT CONTACT PERSON: TITLE:

EXHIBIT CONTACT PHONE: EXHIBIT CONTACT FAX:

EXHIBIT CONTACT EMAIL:

DESCRIPTION OF SERVICE/PRODUCT TO BE EXHIBITED:

IF POSSIBLE, WE DO NOT WISH TO BE LOCATED ACROSS FROM OR NEXT TO THE FOLLOWING COMPANIES:

NUMBER OF BOOTHS REQUESTED: CONFIGURATION: STANDARD CORNER PENINSULA ISLAND

YOUR BOOTH DIMENSIONS:

If available, these are our booth preferences (if requesting island or peninsula booths, list all numbers desired). I realize that FDA may be unable to accommodate our booth location choices.

FIRST CHOICE: SECOND CHOICE: THIRD CHOICE: FOURTH CHOICE: FIFTH CHOICE:

CHECK ONE: MUST HAVE CORNER BOOTH (ADDITIONAL COST OF $500 PER SINGLE CORNER BOOTH) ISLAND BOOTH ONLY PENINSULA BOOTH ONLY OTHER

Method of Payment:

CHECK (made payable to Florida Dental Association) CHECK NUMBER*: CHECK AMOUNT:

CREDIT CARD: MasterCard VISA American Express

CREDIT CARD NUMBER: EXPIRATION DATE:

CARDHOLDER NAME: CVV:

BILLING ADDRESS:

CARDHOLDER SIGNATURE:

AMOUNT TO BE CHARGED:

*Please note on check “FDC 2015 Exhibit Space”

2015 APPLICATION/CONTRACT FOR EXHIBIT SPACE

Please return this form to:Exhibits PlannerFlorida Dental Convention 1111 E. Tennessee St., Tallahassee, FL 32308-6914

850. 681.3629 or FAX 850.561.0504ebassett@floridadental.orgwww.floridadentalconvention.com

DATE RECEIVED:

TIME:

PRIORITY POINTS:

ASSIGNED:

ADM

IN O

NLY

Florida Dental Association1111 E. Tennessee St.

Tallahassee, FL 32308

PRSRT STDUS POSTAGEPAIDPERMIT NO. 499TALLAHASSEE, FL

CATEGORY 2014 2013 2012 2011 2010

Dentists 1,828 1,707 1,725 1,588 1,418

Dental Hygienists 602 627 620 474 502

Dental Assistants 727 639 585 398 455

Lab Technicians 32 31 17 18 19

Dental Admin Staff/Business Asst 636 681 501 333 403

Students 771 681 485 762 602

Exhibitors 1,440 1,356 1,303 1,253 1,155

Visitors 9 10 8 15 14

Other 336 361 361 343 285

TOTAL REGISTERED 6,381 6,084 5,597 5,173 4,839

FLORIDA DENTAL CONVENTION

ATTENDEE PROFILE

1Raise your profile

as a market leader.

2Accelerate the buying process.

3Boost your sales.

4Meet with your existing customers

and target new opportunities.

5Your target audience and competition will be there.

TOP 5 REASONS

TO EXHIBIT WITH FDC IN 2015

See more at www.floridadentalconvention.com.

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