career in design

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DESIGN Career in By Mayukhini (Klein Design Research*) With the help of many more *www.kleindr.com

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20 min Presentation I gave to school students and their parents in Ahmedabad, India. Context: There are some popular myths about design in India because of which some students who could have become good designers and led a satisfying work-life, preclude design (often under parental influence) as a career choice. The presentation was to give a glimpse of what design is through some examples. Design can be many other things as well, but the examples selected were to address the most pressing (and damaging) myths.

TRANSCRIPT

Page 1: Career in design

DESIGN Career in

By Mayukhini (Klein Design Research*) With the help of many more

*www.kleindr.com

Page 2: Career in design

DESIGN Decorative

Bea

uti

ful

Fash

ion

Arty types

Girly

Popular Perception

Page 3: Career in design

What is design? Who can become a designer?

Page 4: Career in design

http://www.kkstudio.gr/#the-uncomfortable

Page 5: Career in design

Myth #1

Design is to make things beautiful. ONLY.

Page 6: Career in design

INDUSTRIAL

design Objectified- 8:03 to 10:35 min http://www.documentarytube.com/objectified

Page 7: Career in design

Design is to make things better for people. Functionally. Aesthetically. Emotionally.

Page 8: Career in design

INFORMATION design

http://petesmart.co.uk/rethink-the-airlineboarding-pass/

Page 9: Career in design

Observe

Feel

Make

Page 10: Career in design

Myth #2

Design is for arty people. ONLY.

Page 11: Career in design

INTERACTION design

Page 12: Career in design

Design is transdisciplinary

Page 13: Career in design

Design in these times

Page 14: Career in design

Designing

BEHAVIOURS

https://www.youtube.com/watch?v=2lXh2n0aPyw

Page 15: Career in design

Smart OBJECTS

Page 16: Career in design

APPAREL design

Page 17: Career in design

So WHO can become a designer?

Page 18: Career in design

Observe

Feel

Make

Sketching/Painting 3-d Modeling Material Manipulation Manufacturing Processes Design Software Coding Micro Electronics

Empathy Self-Awareness Behavioral Sciences Cultural Anthropology Aesthetics

Curiosity Questioning Status Quo Visualizing Alternatives

Page 19: Career in design

Is it worth your time (and money)? PART 2

Page 20: Career in design

Will someone PAY?

Your INTERESTS

What the WORLD NEEDS

Modified from google image search results for “ideal career Venn diagram”

Page 21: Career in design

Better Signage?

Fun Dustbins?

Games to bridge the gap?

Indian needs

Page 22: Career in design

RENOWNED INDIAN INSTITUTES National Institute of Design, Ahmedabad Indian Institute of Technology, Mumbai NIFT Pearl Academy Symbiosis Institute of Design, Pune DSK, Pune MIT, Pune

RESOURCES http://www.designinindia.net/ www.designcouncil.org.uk www.aiga.org

Page 23: Career in design

DESIGN Decorative B

eau

tifu

l

Fash

ion

Arty types

Girly

Techie Typ

es

Functionality

Problem identification

Behaviour

Empathy

Cu

rio

sity

Analytical

And much more…