career clusters: virginia’s best practices and resources training session #10 virginia department...
TRANSCRIPT
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Career Clusters: Virginia’s Best Practices and Resources
Training Session #10
Virginia Department of Education
February 14, 2013
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2012-2013 Video Streaming Training Sessions for Career and Technical Education (CTE) Administrators
AgendaWelcome and CTE BrandingAnne Rowe, CTE Coordinator for Curriculum & Instruction, Virginia Department of Education
Presentation of Career Cluster Video
Career Clusters ResourcesSharon Acuff, Specialist for Marketing and Related Clusters, Virginia Department of Education
CTE Program Highlights for 2011-2012George Willcox, CTE Coordinator for Planning, Administration & Accountability, Virginia Department of
Education
Closing CommentsGeorge Willcox
Presentation of Career Cluster Pathway Video
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Marketing the CTE Brand• Focusing limited resources for greatest effect:• The value of the brand • Marketing resources• State branding initiatives
Note: The following slides are used with permission from NASDCTEc.
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Note: The following slides are used with permission from NASDCTEc.
• It is NOT a logo• It is NOT a tag line• It IS an implied promise—fulfilled• It IS a connection• It IS relevant and meaningful• It IS a solution provided/offered• It IS a “consumer experience”
What Is A Brand?
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Shaping the Message for CTE
• The baggage of “vocational education”
• Proactively shape the message for CTE now
• Clarity and consistency in our message are critical
• Connecting with the audience in ways that matter to them
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Reflect, Transform, Lead:A New Vision for Career Technical Education
Our vision's core principles are:
• CTE is critical to ensuring that the United States leads in global competitiveness.
• CTE actively partners with employers to design and provide high-quality, dynamic programs.
• CTE prepares students to succeed in further education and careers.
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Reflect, Transform, Lead:A New Vision for Career Technical Education
Vision core principles, continued:
• CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework.
• CTE is a results-driven system that demonstrates a positive return on investment.
• Provide a highly skilled, sustainable workforce;
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The CTE Brand Promise
Career Technical Education promises an unrelenting commitment to:
• Continually improve the relevance and value of education;
• Prepare students for success in both career and college, by employing Career Clusters™;
• Provide a highly skilled, sustainable workforce;
• Provide dynamic, innovative leadership; and
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The CTE Brand Promise (Cont.)
Career Technical Education promises an unrelenting commitment to:
• Serve as a strategic partner with secondary and postsecondary educators as well as business and industry so the nation is globally competitive.
• A USER AGREEMENT allows you to articulate your commitment to the brand.
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CTE Brand Resources
Use the CTE brand on materials—and be good brand stewards
• Talking Points• Brochure • PowerPoint • Poster• FREE!!
http://www.careertech.org/
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CTE: Learning that works for Virginia
• “Learning” is preferable to “teaching” or “education”
• “Works” conveys results, deliverables and outcomes
• We all want America to “work”
• Easily adaptable for state use
• CTE works for schools, students, business & industry, economic development, global competitiveness, etc.
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The Key Target Audiences for CTE Messaging
• CTE story has wide appeal, but our efforts are focused on four key audiences:
• Business and industry: The CUSTOMER for CTE
• Policy makers: The FUNDING SOURCE for CTE
• Affiliate & Advocacy Groups: The PARTNERS for CTE
• Media: The MEGAPHONE for CTE
• Focus on the “so what”
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A pivotal moment for CTE
• CTE must speak with one voice
• CTE must connect with business and industry, policy makers, advocacy groups, media, and other influencers
• CTE has the opportunity to step up and help America address key challenges
• CTE has the responsibility to embrace this initiative—and become good stewards of the CTE brand
• Each of us is the CTE brand in action.
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Science, Technology, Engineering & Mathematics Career Cluster
Cooper Elementary, Andrews Prek-8, and Phoebus High School
Hampton City Public Schools
Career Cluster Video Presentation
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• Career Clusters and Academic and Career Plans of Study; Virginia’s Best Practices PowerPoint
• R U “College and Career” Ready? Magazine• Virginia Education Wizard• Virginia Career View• Career Planning Guide• Trailblazers• Know How Virginia• National Career Clusters
Framework
Resources on the Career Clusters Home Page
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• 34 applications were received• 28 applicants received a $2,000 grant to
produce a 3-5 minute video showcasing a career cluster
• 18 participants revised the original video submission based upon the selection committee’s suggestions
Career Cluster Videos Initiative
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Revised videos were categorized into three different types promoting either a• career cluster (8)• specific course(s) (6)• Governor’s STEM Academy (4)
Career Cluster Videos
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Promotion of a Career Cluster
• Arts A/V Technology & CommunicationsPowhatan High School, Powhatan County
• Business Management & AdministrationGranby High School, Norfolk City
• Education & Training11 Loudoun County High Schools, Loudoun
County
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• Government & Public AdministrationBooker T. Washington High School, Norfolk City
• Human Services Highland Springs Technical Center, Henrico
County• Information Technology
Stafford Academy for Technology, Stafford County
Promotion of a Career Cluster (cont’d)
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• ManufacturingStuart’s Draft High School, Augusta County
• Science, Technology, Engineering & MathematicsCooper Elementary, Andrews Prek-8, and Phoebus High School, Hampton City
Promotion of a Career Cluster (cont’d)
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• Description of the career cluster• Video (if one was created for the cluster)• Student profile• Job outlook• Occupations in this cluster and what they make• Career cluster planning tools• Plans of study development information• Resources
Career Cluster Page Information
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R U Ready?
• Cluster information in the magazine is used on the career cluster Web pages
• Magazine PDF version is available on the Career Clusters home Web page
• Hard copies were drop-shipped to school counseling offices in January for distribution to sophomores
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Agriculture, Food & Natural Resources Cluster
Environmental Service Systems and Plant Systems Pathways
Courses: Turf Grass Establishment & Maintenance and Advanced Turf Grass Applications
Atlee High School, Hanover County Public Schools
Promotion of Specific Courses
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Architecture & Construction Cluster
Construction Pathway
Courses: Electricity I, II
Page County Technical CenterPage County Public Schools
Promotion of Specific Courses (cont’d)
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Arts, A/V Technology & Communications
Audio and Video Technology, Journalism and Broadcasting, and Performing Arts Pathways
Courses: Television and Media Production I, II
Arlington Career CenterArlington County Public Schools
Promotion of Specific Courses (cont’d)
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Law, Public Safety, Corrections & Security
Emergency & Fire Management Services and Law Enforcement Services Pathways
Courses: Firefighting I & II
Chesapeake Center for Science & TechnologyChesapeake City Public Schools
Promotion of Specific Courses (cont’d)
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Transportation, Distribution & Logistics Cluster
Transportation Operations Pathway
Courses: Aviation Maintenance Technology I, II, Aircraft Pilot Training I, II, and Air Traffic Controller
Denbigh High School Aviation Academy, Newport News City Public Schools
Promotion of Specific Courses (cont’d)
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Career Cluster Listing on Program Pages
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Finance Cluster
Banking Services, Insurance, Securities & Investments Pathways
Courses: Economics and Personal Finance and Finance
Chantilly High SchoolFairfax County Public Schools
Promotion of Certain Courses (cont’d)
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Agriculture, Food &Natural Resources
The Blue Ridge Crossroads Governor’s Academy for Technical Education
Carroll County Public Schools
Promotion of a STEM Academy
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Health Science
Therapeutic Services Pathway
Governor's Career Technical Education Academy for STEM in Richmond
Richmond City Public Schools
Promotion of a STEM Academy (cont’d)
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Science, Technology, Engineering & Mathematics
Governor’s Academy for Innovation, Technology & Engineering
Hampton City Public Schools
Promotion of a STEM Academy (cont’d)
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Science, Technology, Engineering & Mathematics
Loudoun Governor’s Career and Technical Academy
Loudoun County Public Schools
Promotion of a STEM Academy (cont’d)
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Information Technology
Stafford Academy for TechnologyStafford County Public Schools
Promotion of a STEM Academy (cont’d)
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CTE Program Highlights for 2011-2012
• Enrollment by Career Clusters
• Graduates with Standard and Advanced Studies Diplomas
• Certifications Earned by Region
• Credentials Earned by Students
• Exams Attempted vs. Earned
• Credentialing Trends
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2011-2012 Student Enrollment by Career Clusters
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Completers Graduated with Standard and Advanced Studies Diplomas
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Types of Certifications Earned by Region
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Credentials Earned by Students
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Pass Rates of Exams Attempted vs. Earned
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Virginia’s Credentialing Trends
Credentialing Cost
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Weldon Cooper Center - UVACompleter Follow-up Survey
2012 CTE Student Follow-up Survey Results of 2011 CTE Graduates
• Total Completers: 41,329
• Completer Responses: 31,603
• Statewide Response Rate: 76.47%
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March Video Steaming Session
Session 11End-of-Year Financial Reports, Federal Program
Monitoring Self-Assessment
Broadcast: March 14, 2013, at 1:30 p.m.
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Evaluation of Today’s Session
Please give your feedback on today’s session by accessing the online
evaluation link at
http://www.surveymonkey.com/s/T67RPKR
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Contact Information
Virginia Department of EducationOffice of Career and Technical Education Services
Anne RoweCoordinator, Curriculum and Instruction
George WillcoxCoordinator, Planning, Administration & Accountability
Sharon AcuffSpecialist, Marketing & Related Clusters
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Health ScienceTherapeutic Services Pathway
Governor’s Career & Technical Education Academy
Richmond City Public Schools
Career Pathway Career Cluster Video Presentation