career center 101 - enhancing your applicant experience

Cytiva Software, Inc.

“Career Center 101”

Hosted By: David FreemanTalent Management Solutions ConsultantCytiva Software Inc.

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Recorded Webinarwww.sonicrecruit.com/company/events.htm

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Put Your Candidate Experience to the Test Enhance Your Career Site Track the Success of Your Site


Four Keys to an Effective Career Site

• Content

• Branding

• Navigation

• Functionality


Before we go any further, let’s take a look at an applicant experience through the eyes of the applicant.



• Content

• Branding

• Navigation

• Functionality


Content• Is our content accurate and up-to-date?

• Is it consistent throughout the site and in our marketing?

• Does it convey our employment brand / company culture?

• Is it written in a compelling manner? Would it inspire me to apply for an opportunity?


Do we provide job seekers with enough information? • Company history?

• Values and Mission?

• Training, development and advancement opportunities?

• Benefits information?

• Employee testimonials?


Is our content written to speak to our target audience? • Who are our target applicants?

• Generation X, Y?

• College students or recent graduates?

• Experienced Professionals?

• All of the Above

Your site needs to communicate effectively with your target audience. Avoid the one-size-fits-all career site.


Navigation• Is our jobs/careers section easily found from the home

page? Is it prominent and eye catching?

• Is navigation to the jobs/career section available from every page of the website?

• How many clicks are there between the home page and the search functionality? Goal = 1, but never more than 2-3

• Is the site navigation consistent throughout the site? Can I easily navigate back to the home page?


Navigation• Do we have any pages that open in a new window?

Ideally, you always want new pages to open inside the current window.


Functionality• Is our job search functionality easy to use? Does it offer the

options that are best for our job seekers?

• Does our site include a refer-a-friend function? Most importantly, is it available from every page?

• Does our site include a “job alert agent” so our visitors may register for updates to available opportunities?

• Do we have social networking tools integrated to make it easy for visitors to share opportunities with others?

• Is our site easily bookmarked?

• Do we offer resume parsing and extraction? According to Monster.com, visitor to applicant conversion goes up as much as 20%

with the inclusion of parsing.


Functionality• Have we incorporated interactive multi-media such as

videos or games?

• Is it possible for an applicant to return to our site to receive updates via a portal?

• Do we have any tracking/metrics tools to help us understand our site visitors and evaluate changes we make to the site?

• Is our application process user-friendly and applicant-focused?

• Is our application process user-friendly and applicant-focused? That’s worth repeating!


Online Application• One Page – Single Step

• Avoid Collection of Sensitive Information

• Include Pre-Screening Questions – not too many

• Easy registration process

• Should be able to be completed quickly

• Should only require information that is likely to be immediately available to a passive job seeker


www.google.com/analytics



• Content

• Branding

• Navigation

• Functionality

Cytiva’s Free Webinar series

• Rethinking Your Recruiting Metrics for a Down Economy

• Tips and Tricks for Effective E-Recruiting

• Talent Acquisition Systems: Building a Strong Business Case

Visit: www.sonicrecruit.com/company/events.htm

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“Career Center 101”Cytiva Software Inc. offers a wide variety of products and services to help

you get the most out of your recruiting efforts. Talent Acquisition System

• Custom career sites• Employee referral management• Career agents• Ad posting and tracking • Manager self-service• Contact management/Outlook integration• EEO/OFCCP compliance• Vendor Management Module• Onboarding Module• Hourly Recruiting System

Consulting SonicPerform Performance Management System

To learn more contact: David FreemanTalent Management Solutions Consultant877-775-0888www.sonicrecruit.com