Career Aspect Of Digital Marketing

Presented BySricheta Parui

http://blog.oureducation.in/digital-marketing/

Contents

Introduction Digital Marketing

Areas/Careers SEO SMM EM MM WA

Education Requirments Salary Conclusion References

IntroductionAs we all know, increasingly companies are tweaking their marketing away from traditional methods and towards Digital. Many are hiring Digital Marketers It is proving an amazing career choice for out-going, busy people.

Here we look at all the aspects of why it’s such an amazing career; always changing, always busy, always interesting and with great long-term prospects.

Digital Marketing Areas/Careers

• SEO(Search Engine Optimization)

• SEM(Search Engine Marketing)

• SMM(Social Media Marketing)

• EM(Email Marketing)• MM(Mobile Marketing)• WA(Web Analytics)

SEO

Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.

SEM

Another method of increasing the visibility of webpages is through sponsored placements and advertising. SEM specialists should know how to run PPC campaigns, how to purchase traffic through paid search listing to maximize visibility of web pages on search engines.

SMM

Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company.

EMAs it is important to engage customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.

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MM

More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers and information of customers’ interests. A person needs to be a mobile freak to get into mobile marketing.

WA

Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.

Education Requirements

The typical education requirement for digital marketing specialists was a bachelor's degree in an area related to marketing, communications, or graphic design. The curriculum for a relevant program provides students with a well-rounded education in target market identification, advertising strategies, and marketing campaign analysis.

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Salary

In November 2013, PayScale.com reported a 10th-90th percentile salary range of $28,487-$59,977 for Internet marketing specialists. Salaries for online marketing managers fell into a range of $38,596-$94,663 for the same percentile range, according to the same source.

ConclusionDigital Marketing is a new dimension in advertising field. It has a best career opportunity for almost all the people, even if you are a budding entrepreneur planning a new career or a business man bored of existing career and looking to give some direction to the existing career. Adding digital marketing to your career will not only help shape your career but also help to improve existing business.

References• https://www.urbanpro.com/a/careers-digital-marketing-2• digitaldeepak.com/digital-marketing-jobs-careers-india/• study.com/.../

Digital_Marketing_Careers_Job_Descriptions_Salaries_and...• www.digitalvidya.com/blog/9-tips-to-start-a-career-in-digital-

marketing/ www.payscale.com/research/IN/Job=Digital_Marketing.../Salary• www.iris.xyz738 × 705Search by image• http://tecfactory.in/seo_company_in_bangalore/