INDUS SCHOOL OF BUSINESS MANAGEMENT ISBM

Care for future

Information Brochure

Approved by AICTE, Ministry of HRD, Government of IndiaG U R G A O N

to lead the world

Shri Ravi Bhushan

Chairman

Shri Sanjay Swaroop Bansal

An Eminent Industrialist of U.P.

Dr. Prabhu Goel

Chairman & Founder, Signet Solar

PhD (Carnegie Mellon), Gold Medalist IIT Kanpur,

Venture Capitalist California, U.S.A.

Ms. Sapna Gupta

B.E., Pune University

Sr. Realtor, California, U.S.A.

Mr. S.M. Gupta

M.B.A., Harvard Business School

Chairman and CEO, UST Global

Ex. Global Director, IBM, New York U.S.A.

Dr. D.D. Kaushik

Ex. Director

Ministry of Company Affairs, Govt. of India

Dr. Manjula Shyam

Ex. Director-International Programs

Yale School of Management, New Haven U.S.A.

Dr. Madhuika Kaushik

Professor

Dept. of Management IGNOU, New Delhi

Shri Bhompal Singh

Sr. Advocate

Jhajjar

Shri Pramod Jain

Sr. Advocate

High Court Allahabad

Governing Board

To be an international centre of excellence in all aspects of management

education through continuous competency building and innovation

• To develop, both at individual and organizational levels innovative and ethical future leaders capable of managing

change and transformation in a globally competitive environment and to advance the theory and practice of

management

• To use proven learning pedagogies for smooth transfer of knowledge

• To promote Action-centric Research and value based Learning as per best Global Standards

• To collaborate with Industry, Government and relevant Institutions in the development and application of new

knowledge for the benefit of society

Vision

Mission

Institutional ValuesWe always strive to practice and also sustain the following values to

prepare future thought leaders:

• Academic Freedom

• Passion for Excellence

• High Ethical Standards

• Responsiveness to Societal Needs

• Innovation

1

ISBMG U R G A O N

2

ISBM believes in imparting management education based on ethical standards and moral values. The Institution

not only creates an aura of global learning but also focuses on holistic development of its participants. I am glad

that you have carefully chosen ISBM for your Post-graduate programme & I am sure that you would find the

programme quite a challenging and a rewarding experience. ISBM believes in nourishing young minds into

resourceful & perceptive professionals ready to embark upon challenging careers .

In a fast changing world and globalised business environment, companies find a plethora of opportunities for their

business. However, these opportunities are associated with competitive threats which can not be discounted.

Therefore, companies are for business leaders who can create sustainable and consistent growth. We at ISBM are

very much conscious about this need of the Industry while designing and delivering the Curriculum besides other

associated value additions to our participants.

As you are aware, it is the time for India to lead the world. Hence, with a determined leadership and long term

committed vision, Indian managers need to develop a strong vision for their companies and most importantly for

the people of this country. The great motivational skills and leadership qualities and a consistent double digit

annual growth rate can make India the second largest economy in terms of purchasing power parity in next few

years.

Future leaders should keep all those things in mind and not remain intellectually handicapped. ISBM strives to

educate its students keeping all these issues in mind so that sooner or later structured economic independence can

be achieved through a coordinated effort.

I, in favour of ISBM wish you a bright career ahead.

Ravi Bhushan

Chairman

Message from

Chairman's Desk

Welcome to Indus School of Business Management (ISBM).

Today, we stand at a unique moment in time and we should

understand these challenges that lie ahead of us. With

management education at an inflection point, we must strive

to equip leaders of tomorrow with the competence, ability and

character to address emerging global business and social

challenges.

Cataclysmic changes, intense competition, uncertain business

cycles and difficult geo-political terrain have made today’s

business environment very dynamic and unpredictable. With

Liberalisation, Privatisation and Globalisation (LPG) move

sweeping the west in post war years and Developing and Least

Developing Countries (LDCs) following suit since late 1970s,

World is getting more and more integrated and also globalised.

Even Business today is also energized continuously by

powerful forces of change such as developments in science

and technology, new entrants fighting to have their share in

the market place; a flurry of new and innovated products and

services in industry after industry and the IT revolution

reducing the global market to a hamlet.

The work of Today’s manager is not restricted to manage only

his/her product or service and market. Rather he/she has a

large responsibility to assume the role of an organizational

leader in such environments which is extremely challenging

but rewarding as well. Such leaders in today's environment

need to acquire specialized knowledge, skills and attitudes so

as to have a cutting edge vis-à-vis their competitors.

Against this philosophy, we at ISBM design our Programme

with the belief that today's managers need to inculcate in

themselves an analytical orientation to understand and

analyse complex business situations while at the same time

possess an action orientation and an administrative point of

view. The Curriculum at ISBM is anchored to foster a much

deeper intellectual exploration to meet the requirements of

Trade and Industry and Society as well. Our training and

Programme are guided by our vision, mission and core values.

I welcome you to navigate through our website to learn more

about the Institute and its activities.

Dr Sridhar Panda

Director

Message from

Director's Desk

ISBMG U R G A O N

3

4

Location: Campus being situated near Gurgaon, the

millennium city and corporate capital brings home the

advantage of better corporate connection. Campus is located

in a 17-acre lush green environment that boasts up a

congenial environment for learning.

Faculty: Blend of academia and industry is a principle ISBM

believes in to develop its intellectual capital. Hence, a careful

selection of its faculty from both academia and industry

brings the institute a distinct advantage.

Industry Interface: synergy between classroom teaching

and operations of trade and industry is of paramount

importance to management education. In order to make

learning more effective, ISBM organizes guest lectures by

captains of trade and industry and also field visits to plants to

understand shop floor activities.

Why study at ISBM ?

Foreign Collaboration: Institute has a strategic

collaboration with University of San Francisco, California

USA to impart international exposure to interested

students.

Pedagogy: Extensive use of case method of learning to

understand how management concepts apply in business

situations along with hands on training and international

exposure makes learning more effective at ISBM.

Curriculum is continuously updated to suit the

requirements of trade and industry.

Holistic Development: Through the entire span of

programme, Institute emphasizes on knowledge, skill and

attitude development.

Sensitivity to Business Requirements: ISBM

proactively senses business world requirements and

continuously innovates to build human capital to fill these

needs.

5

The Institute offers a two year full-time PGDM Programme, Approved by AICTE, Ministry of HRD, Government of India. The Programme is

conducted in six trimesters. Being a flagship Programme under Brij Educational Trust, it equips participants with fundamental

management skills and in-depth knowledge in their area of specialisation.

Objectives

The objectives are manifold as mentioned below:

• To prepare the participants to manage and lead in an increasingly integrated business environment that transcends national borders

• To facilitate lateral thinking and to develop conceptual and analytical skills with in-depth understanding of functional areas

• To inculcate values of honesty, integrity and social responsibility in alignment with best global practices

Academic Year

ISBM follows the calendar of July to April as its academic year with modifications if necessary on year to year basis. Detailed schedules for

each trimester are provided at the beginning of the term.

Post Graduate Diploma in Management (PGDM)

The Programme

ISBMG U R G A O N

6

• Organizational Behaviour

• Marketing Management-I

• Financial Accounting

• Managerial Economics

• Business Ethics & Corporate Governance

• Quantitative Techniques for Decision Making

• IT for Managers

Term-I

• Marketing Management-II

• Management Accounting

• Macroeconomic Theory & Policy

• Organization Design & Change

• Marketing Research

• Business Communication

• Operations Management

Term-II

• Human Resource Management

• Financial Management

• International Business : Environment &

Management

• Legal Aspects of Business

• Management Information System

• Supply Chain Management

• Managerial Effectiveness

Term-III

• Strategic Management

• Electives: Seven

Term-IV

• Entrepreneurship Management

• Electives : Six

Term-V

• E-Business

• Electives : Three

Term-VI

Summer Internship

Sales and Distribution Management

Consumer Behaviour

Business to Business Marketing

International Marketing*

Brand Management

Retail Marketing

Integrated Marketing

Marketing of Services

Advertising Management

Customer Relationship Management

Rural Marketing

MarketingInternational Finance*

Financial Derivatives

Management of Financial Institutions

Security Analysis and Portfolio Management

Project Finance

Management of Financial Institutions

Financial Engineering and Risk Management

Restructuring, Acquisitions, Strategic Alliances Mergers

Wealth Management & Alternative Investments

Financial Control and Cost Management

Corporate Taxation

Finance

International HRM & Cross Cultural

Communication

Selection and Recruitment

Performance Management

Knowledge Management

Compensation and Reward Management

Management of Change

Legal Framework of Employment

Competency Mapping & Assessment Centres

Training and Development

Human Resource Planning

Employee Relations & Collective Bargaining

Human ResourcesInternational Marketing*

Regional Business Policies

International Finance*

International Logistics

International Trading Operations and Practices

Legal aspects of International Business

Management of International Business

Foreign Trade Policy & Import Management

International Project Management

Trading in Commodities and Major Products

Managing Thrust Products and Major Markets

Geo Political Environment

International Business

*indicates a subject which appears in two areas of specialisation. A student has to opt for the paper in one of the specialised areas in order to avoid duplicity.

Note: Each Course carries three credits. The Institute reserves the right to revise the course structure and its credits. However, students will be informed before hand regarding such changes.

Ele

ctiv

esProgramme Structure and Curriculum

7

Eligibility Criteria

The candidate must hold a Bachelor’s Degree or

equivalent (GPA) in any discipline from a recognized

Indian or Foreign University/Institute. The Bachelor’s

degree or equivalent qualification obtained by the

candidate entails a minimum of three years education

after completing higher secondary schooling (10+2) or

equivalent. Candidates appearing in the final year

examination of graduation are also eligible.

Eligible candidates are required to appear in national

level test like MAT, CAT, XAT, ATMA etc and are required to

apply to the Institute.

Procedure

Application: ISBM brochure along with application form

can be procured by onetime payment of Rs 500/- by cash

or Demand Draft in favour of "Indus School of Business

Management" payable at Gurgaon. Brochure and the

form can also be downloaded from our website

www.isbmgurgaon.com and the filled-in application

form should be submitted along with a Demand Draft of

Rs 500/-.

Group Discussion and Interview

Group Discussion and personal interview are integral

components of the admission process besides academic

credentials and written test. The overall objective is to

identify and assess the candidate’s communication skills

in addition to the overall aptitude and knowledge of the

candidate. Besides Gurgaon centre, the selection process

is normally conducted at other centres in the country

depending upon the concentration of the candidates.

Candidate should indicate their preferred centres for GD

& interview in the application form. If the candidate’s

preferred centre is not available, the candidate will be

informed of the change. ISBM reserves the rights to

cancel any of the centres for the selection process.

Company sponsored

A certificate from sponsoring organization is required to

be attached to the application form. Eligibility and

procedure is same as above.

Overseas Applicants

Foreign students and NRI sponsored candidates with a

Graduate Management Aptitude Test (GMAT) score of

550 and possessing good command over English

language are eligible. All other eligibility criteria and

procedures will remain same as above.

Admission to Programme

Final selection will be based on a careful evaluation of the

applicants, academic credentials, work experience (if

any), written test score as mentioned above, group

discussion, written communication and personal

interview. The selected candidates must pay their

commitment money within the stipulated time after

receiving the admission offer, failing which the offer will

be withdrawn.

Admission Process

Computer Center

ISBM has a state-of-the-art computing facility. ISBM is a Wi-Fi

enabled educational campus providing students access to

high speed internet round-the-clock.

High speed Internet connectivity through a dedicated link

with backups ensures an uninterrupted access to the internet.

ISBM provides web-based email account to all its students,

faculty and staff.

8

The Campus Infrastructure

ISBM has a well stocked library, which provides the latest and up-to-date reference material,

reports, books, thesaurus, academic journals and audio-visual material for its users.

ISBM has acquired several on-line databases to meet the information requirement for both

faculty members and students.

The library has a strong reference section consisting of the latest editions of Indian and

International journals covering all areas in Management besides business magazines, annual

reports of government departments, encyclopedia, trade and business directories,

dictionaries, yearbooks etc. The vast reading room of the library provides an environment

conducive to complete learning.

Library

9

ISBM has an excellent infrastructure with

modern facilities, which assist in conducting the

academic programme.

Classrooms are air-conditioned and provided

with modern audiovisual systems.

Lecture Room

10

Mess facilities at the hostel give the students, a feel of home

stay. The staff of ISBM will make special efforts to ensure that

the food cooked in the mess is hygienic, nutritious and of

course, delicious. A uniquely designed and well serving

cafeteria at ISBM premises serves wide variety of snacks &

beverages.

Cafeteria

Accommodation & Transport

Location Advantages : GurgaonGurgaon's annual turnover in the industrial sector has crossed 46,000

crores with an investment of more than 10,000 crores. There are 402

large and medium scale units with an investment of Rs. 9000 crores

and around 8000 small scale units with an investment of Rs. 890

crores. The employment generated in the industrial sector exceeds

2,00,000 persons.

The City / Connectivity

The institute is having separate Wi-Fi enabled hostel facilities

for girls and boys in Sector 10, Gurgaon. Hostel

accommodation is Optional & students who have opted for

hostel accommodation will have to stay in hostel for entire

year. Transport facilities exist for the students and staff of the

Institution.

LocationThe campus provides the perfect ambience for advanced

learning. Surrounded by Reliance SEZ and big corporate

houses, the campus is spread over 17 acres of land,

situated near Gurgaon, 30 minutes drive from

Airport.

Delhi

IT & Telecom:- Hughes Software, IBM, Google, Tata Consultancy Service, Alcatel, HCL, Siemens, GE Capital,Silicon Graphics.

FMCG:- Coke, Pepsi, Nestle, Smithkline Beecham, Hindustan Lever.

Chemical & Pharmaceuticals:- Ranbaxy Laboratories, Dhanuka Pesticides, Morepen Laboratories

Food Processing & Agro Based:- Prefetti India Limited, Babino Agro & Food Industries Limited. etc.

Financial Sector :- HSBC, HDFC, ICICI, Axis Bank, American Express, Bank of America.

Retail :- Walmart, Pantaloon, Westside.

Major Sector Wise Brands in Gurgaon:-

11

All figures in Indian Rupee

Tuition Fee Including Laptop

Development Fee

Course Material Fee

Examination Fee

Laptop Charges

Institutional Dress

Account Category Installment

I (Fist Year) II (First Year) III (Second Year)

20,000**

Total

**indicates commitment money paid towards reserving a seat for a period as mentioned in the offer letter against second

instalment. Upon receiving the second instalment of fee by deadline, the candidate is eligible to join the programme.

Payment Schedule

Hostel fee (Boarding & Lodging) ***

Academic Year Installment No. Amount (in Rupees) Amount Due on

First Year I 66,000 15th June or within

7 days of depositing first

instalment fee

(whichever is later)

Second Year II 72,000 15th June of 1st year

***indicates that fee is subject to change as per consumer price indices.

Educational Loan Tie-upInstitute has made tie-ups with some banks to facilitate the process of obtaining the educational loan. Candidates

requiring any such loan can approach Punjab National Bank, State Bank of India, Allahabad Bank, Andhra Bank etc in

their respective home towns.

Installment Amount (in Rupees) Amount Due on

I

II

III

20,000

1,40,000

1,60,000

Admission Confirmation

Within 30 days of 1st instalment or date

mentioned in the offer Letter whichever

is earlier

30th May of 1st year

90,000

16,000

2,000

2,000

20,000

10,000

1,40,000

1,10,000

16,000

2,000

2,000

20,000

10,000

1,60,000

2,20,000

32,000

4,000

4,000

40,000

20,000

3,20,000Total

12

Fee Structure

Academia - Industry Interface

ISBM has strong, mutually beneficial and synergetic

relationships with various corporate entities and their

associations. Such relationships help ISBM weave real life

business issues and perspectives in the academic

curriculum and impart business education in a real time

frame. The Institute regularly conducts corporate

seminars, MDPs, case writing initiatives and similar

activities to foster this academia-industry relationship.

ISBM gives utmost importance to practical exposure and

interaction of its management students with top

executives from industries. Eminent speakers from the

corporate, including Minda, Reliance Industries, HDFC

Bank, Hotel Radisson, ICICI Prudential Life Insurance,

SPM Auto , Ambience Mall, Carrier Air Conditioning and

Refrigeration Ltd, Karvy, FlyWheel Logistics, Angel

Broking, IndiaBulls, Country Club Resorts, Safexpress

Limited were invited to enlighten the students in areas of

Human Resource, Marketing, Finance, International

Business and Information Technology.

Guest Lectures Industrial Visits

Industrial visit are the step towards practical learning,

seeing with one own eyes makes learning more easily.

Visits to industries are an integral part of management

studies. It enables the students to get a glimpse of the

industry so as to get a practical exposure in real time. The

management operations can also be understood to a

great extent. In this light, the students of ISBM are given

a wide exposure in various sectors. The visits have been

conducted in esteemed corporate including Indian Oil

Corporation Ltd, Parle Products, Mother Dairy, Hero

Honda Motors Ltd, and Maruti Suzuki.

Dr. Manjula Shyam, Yale University delivers lecture

Leadership summit byDr. Kaushik Prakash, University of Massachusetts

Dr. Surya P. Mohanty, VP & Research Head, Johnson and Johnson, USA, alumni of IIT, Kanpur, Yale University ,delivers lecture at ISBM

13

Placement Cell at the Institute comprises of a team of students and Placement Associates. The Placement Office headed by the

Manager (Placements) acts as central hub for all placements related activities and is a repository of all information and resources.

ISBM Placement team tries to build strong industry interface and enhance industry interactions. ISBM regularly organize guest

lectures, panel discussions, conferences and workshops with adequate industry representation giving the students an

opportunity to meet and interact with corporate executives besides their summer training and live projects.

14

Angel Broking

Ebony Gautier

MTS

Mother Dairy

HDFC Bank

GodfreyPhillips

Rose IT Solutions

Earth Water Group

ICICI Prudential

Shoppers Stop

Om Logistics

Ray White India

CocaCola

Hindustan Beverages

Nestle India

SPM Auto

Cosmos Sales Pvt. Ltd.

India Mart

Ceasefire

Dabur

Snera Estates

Neusource Pvt. Ltd.

Unicom Real Estat

Aptara Finance

Vinove Software & Services

Bristol Hotel

Café Coffee Day

Park Plaza

Bajaj Allianz

Hindustan Unilever Ltd.

Clutch Auto

Karvy Stock Broking Ltd.

Lilliput Kidswear

Resort Country Club India

Parle

Cadbury

India Info line

VLCC

Vatika Group

Mindshapers Tech. Pvt. Ltd.

Infocom Network Ltd.

Oracle BPO

Blues Clothing Company

Elite Stock Mgmt. Ltd.

Cadbury

Paprika Media Pvt. Ltd.

Amul

Serco

Patronizing Companies for Final Placements & Summer Internships:-

Summer Internship On completion of one year, students gain hands on experience in the experience in the application core concepts and functional

skills. This practice of ‘Learning by Doing’ helps the student to relate the rigours of theory in the world of business. Participants

work on projects as per the specification of the company. At the end of 8-10 weeks of such a closely guided project under the

supervision of the company executive, the participant submits a report to the company. The concerned company guide normally

provides feedback to the Programme Coordinator on the student performance. Summer Internship is an integral part of the

Programme and its successful completion is a pre requisite for the award of Diploma.

Placements

15

Beyond Academics

Students at ISBM do not just believe in excelling in the

class room. The emphasis is on holistic learning both

within and outside the classroom. Consequently extra-

curricular activities are pursued with a lot of enthusiasm

and gusto. In order to make these activities happen in

regular manner, students committees have been formed

so that students practice management while learning.

Following student committees are formed to provide

students first hand exposure in order to develop core

skills of critical decision making presenting their thoughts

and ideas, working collaborating in teams and providing

leadership in their chosen areas of interest.

The committee deals with generation of new ideas and

organizing debates, seminars, colloquium through

students' efforts for professional excellence and

knowledge up gradation.

The committee deals with all matters relating to

placement of students. It has to ensure timely action for

placement, quality of placement, laying down

procedures and systems, evolving effective feedback

mechanism as well.

The committee deals with cultural events through

students’ participation.

The committee looks into the smooth functioning of

hostel. It advises the administration about continuous up

gradation so that timely action can be taken.

The committee will look into matters regarding media

coverage, brand promotion, establishing link with

external agencies and eventually releasing a newsletter

covering events of the Institute.

Academic Committee

Placement Committee

Cultural Committee

Hostel Committee

Media & Literary Committee

Co-curricular Activities

ISBMG U R G A O N

16

The strongest pillar of ISBM is its intellectual capital. The faculty here is a harmonious blending between academia and

industry and has a passion for training and research. The names of faculty members with their areas of specialization are

mentioned below:

Core Faculty

Director

Prof (Dr.) Sridhar Panda

M.A (Eco), M. Phil, Ph. D (JNU)

Area: Economics & International Business

Dr. Pankaj Tiwari

MBE, Ph.D

Area: Management Accounting & Finance

Kuldeep Singh

MBA

Area: Marketing & International Business

Kapil Pruthi

M.Com, MBA

Area: Finance & Marketing

Swati Bhatnagar

M. Sc (Maths)

Area: Quantitative Methods & Marketing Research

Anshu Kamboj

B. Tech, MBA

Area: Marketing & Human Resources Management

Abhilasha Ahlawat

MBA

Area: Finance & Business Law

Meenal Pahawa

B.Tech. MBA

Area: Human Resources and IT

Meenakshi Yadav

MBA

Area: Human Resources and Marketing

Monika Maratha

MBA

Area: Human Resources and Marketing

Rosaleen Mishra

MBA

Area: Marketing & Communication

Visiting Faculty

Guest Faculty

Dr. Vinod Dumblekar

MBA, Ph.D, Senior Consultant

Visiting Faculty at MDI, Gurgaon

Dr. Asif Zameer

BE,MBA, Ph.D

Faculty at FORE School of Management, Delhi

Ashutosh Dutt

B.E, PGDM-MICA

Adjunct Faculty, MICA, Ahmedabad

Prof. Kaushik Paul

BE, PGDM-IIM, Bangalore

Former Faculty at FORE School of Management, Delhi

Dr. Manjula Shyam

Ex. Director, International Programs

Yale school of Management, USA

Prof. (Dr.) Suresh Prasad Singh

Ph.D. (Geology) Hon. Ph. D. (Cal), Hon D.A.

Former Vice Chancellor, VKS Univ. Ara, Bihar

Dr. Surya P Mohanty

VP & Head (Research)

Johnson & Johnson, USA

Dr. Ajay Kumar Rathore

Dean, Technia Institute of Advanced Studies, New Delhi

Dr. Kaushik Prakash

Adjunct Professor of Management University of Massachusetts, USA

Dr. S. K. Bhattacharya

Ex-Dean, (MDI) Gurgaon

Our Faculty

ISBMG U R G A O N

Admission Office:

S-163, Uppal Southend (Near Vatika Business Park), Sohna Road

Gurgaon 122103, Haryana

Campus:

Near Farukhnagar, Gurgaon, Haryana - 124103

Contact No.: 09927025045, 09717098915, 0124-4102620, Fax: 011-66173969

E-mail: admission@isbmgurgaon.com

Website: www.isbmgurgaon.com

INDUS SCHOOL OF BUSINESS MANAGEMENT

ISBMG U R G A O N