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CARE Center Campaign Dr. Heflin PR Campaigns

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Client Background Campus Awareness, Resource & Empowerment Center est. 2008 Offers support to help students dealing with homelessness, food insecurity, and those who have been or are currently in foster care Director: Marcy Stidum Four main goals: Serving as the single point of access for addressing many physiological and safety needs of homelessness and those at risk of becoming homeless students Empowering students to meet their daily living needs Engaging the KSU campus and surrounding communities in a stigma reduction campaign regarding homelessness of higher education students Offering both on and off campus resources and service options to students

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Client Background The Owl's Closet- donation based program that provides food, clothing, toiletries, & other basic needs for KSU students Partners with local consignment shops to fulfill clothing & shoe needs Partners with the Staff Senate to operate a food pantry called Feed the Future that provides students who struggle to meet their basic food needs Provides 2 need-based scholarships: The Homelessness Awareness 20/1/1 Endowed Scholarship & the Dr. Bruce Thomason Memorial Scholarship No information available on the size of the organization

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CARE Website Strengths Easily accessible links to social media outlets on main page. Easily accessible links to donate funds/items. Easily accessible links to volunteer at the CARE Center. List of eligibility and requirements for the CARE Center. List of care items needed and locations of collection bins. Information about scholarship resources. In-depth Homelessness Awareness Week information. Weaknesses Little partnership information. Lack of pictures throughout the website. CARE Center easily gets lost within the SSS website.

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CARE Website Suggestions Change the layout of the website to create a more modern look Add a FAQ page Add more visual elements to the website Title listed organizations Place general information about the Owls Closet on the front page Re-do or do away with the hard to read campus map associated with collection bins Move Emergency Shelter under a different tab, such as Case Management Instead of This Years HAW Schedule Place Actual Year Change the layout of the steering committee information because it looks copied and pasted Add general outside information about Marcy Stidum.

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CARE Facebook Strengths The Facebook posts are equipped with minimal hashtags and links. Posts of KSU CARE Events are made consistently throughout the school year. Photos are posted to create visual aesthetics Weaknesses More visual content needs to be posted. The page has 351 total likes. The median for most KSU department or organization likes is 500+. OSU Human Services Resource Center - a competing resource center - has 600+ likes. Suggestion Become a more interactive Facebook page - Connect with the fans of the page

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CARE Twitter Strengths Thanking organizations and individuals for their donations Many interesting news articles about homelessness Weaknesses Only sent out six tweets leading up to Homelessness Awareness Week 2014 which has the potential to be a big event Most followers are other KSU organizations Suggestions Become more interactive If the event is on Facebook, it should be on Twitter Look into HootSuite to plan out social media

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CARE YouTube Strengths There are no strengths that could be identified for this communication platform Weaknesses The last video was posted 9 months ago Subscriber Count: 0 Suggestions Create social media contest that requires participants to subscribe to the YouTube channel

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CARE Pinterest Facts Only knew of its existence because of the link on Twitter Only 8 boards 8 Followers, 1 following Suggestions Make the board about the organization Pin event pictures Pin videos Pin website info Pin news articles

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Human Services Resource Center Oregon State University The Human Service Resource Center (HSRC) at Oregon State University is an organization that helps students suffering from food insecurity, homelessness and low-income issues. Strength: FAQ page that allows students to gain more information on questions they may have without having to call and ask or when it is after hours. Strength: Outside contacts for other issues students may experience outside of HRSCs capabilities What CARE Center can learn: Implement an FAQ page

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NAEHCY A professional organization that focuses on financial and legal avenues to help homeless or at-risk youths Strength: Gives immediate information access through email updates, podcasts, a helpline and helpful hyperlinks on the website Strength: Social media focuses on user interaction What CARE Center can learn: More interactive social media, in- depth information about financial avenues students can take, and organized hyperlinks

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CARE and the Media The CARE Center at KSU has been featured in multiple articles found online, however, many of the articles were only small blurbs about the help KSU has provided for students in need. The articles that have the most comments and views are the ones that feature the students talking about their experience. More articles like this would draw attention, but one can see how difficult it would be to get a student to talk about his or her experiences.

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