cardboard future presentation
DESCRIPTION
Project proposed to client as part of Advertising course at School of Communication ArtsTRANSCRIPT
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T I P S W E L C O M E
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PROBLEM...Hard to engage customers.
We have to drive home the eco-friendly characteristics of the furniture.
Not selling enough units.
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INSIGHT...
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People have the best of intentions... but sometimes being green is just too much hassle.
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PROPOSITION:
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Eco-Friendly but practical office furniture
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B2B - PRINTCampaign for trade magazines, newspapers & business district poster sites
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ONLINE COMMERCIAL
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Ethical but practical
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PR ONLINE EVENT
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We ask celebrities and artists to create artworkfor a desk. We then auction them off for charity.
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SECONDARY MARKETCREATIVE COMPANIES
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INSIGHTThe furniture is fully customizable.
Work rate can be increased when people are comfortable in their environment.
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DIRECT MAIL
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We target the CEO’s of companies and send them a personalised desk.
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WEBSITE DESIGN
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T I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M E
THANKS