7/25/2019 car market in India

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The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent

of the country's Gross Domestic Product (GDP). s of !" #$1%&1 around 1 per cent of small cars sold

glo*ally are manufactured in India. The Two +heelers segment with ,1 per cent mar-et share is the

leader of the Indian utomo*ile mar-et owing to a growing middle class and a young population.

oreo/er the growing interest of the companies in e0ploring the rural mar-ets further aided the growth

of the sector. The o/erall Passenger ehicle (P) segment has 1 per cent mar-et share.

India is also a prominent auto e0porter and has strong e0port growth e0pectations for the near

future. In pril&2anuary #$13 e0ports of 4ommercial ehicles registered a growth of 1,.3 per cent o/er

pril&2anuary #$1. In addition se/eral initiati/es *y the Go/ernment of India and the ma5or automo*ile

players in the Indian mar-et are e0pected to ma-e India a leader in the Two +heeler (#+) and !our

+heeler (%+) mar-et in the world *y #$#$.

4onsumer 6eha/ior consists of all human *eha/ior that goes in ma-ing purchase decisions. n

understanding of the consumer *eha/ior ena*les a mar-eter to ta-e mar-eting decisions which are

compati*le with its consumer needs. There are four ma5or classes of consumer *eha/ior determinants and

e0pectations namely cultural socio&economic personal and psychological. ising income has enhanced

the purchasing power and more and more people are a*le to afford a car. 4ustomer demands are dynamic

*ut its consideration is necessary for e/ery company to ma-e e0istence in to the mar-et. In place li-e

Delhi 84 car has *ecome a sym*ol of social status also. 4ustomers are purchasing the cars not only as a

means of transport *ut as a status sym*ol also.

9yundai otor India :imited (9I:) is a wholly owned su*sidiary of 9yundai otor 4ompany

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