car community example
Post on 18-Oct-2014
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DESCRIPTION
An example of an unbranded online community, developed to capture market insights, engage/attract customers and monitor competitive landscape.TRANSCRIPT
1
An unbranded customer feedback community example, used to capture insights, engage customers, even monitor the competition
Green Car Community
Contact UsPrivacy Policy
HOME
JOIN THE GREEN CAR CLUB
FAQLorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Morbi ac turpis eu dolor sagittis pulvinar. Sed eu eros. Sed lacus sapien, tincidunt ac, laoreet gravida, luctus in, sem. Ut nunc ante, lobortis at, mattis vel, rutrum in, nisi. Pellentesque orci urna, aliquet nec, laoreet ac, euismod vel, massa. Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Sed sem nunc, posuere eu, rutrum vitae, gravida convallis, sapien. Vivamus tincidunt. Integer ultricies arcu a risus. Nullam suscipit. Donec molestie, arcu sit amet mollis consequat, urna sem lacinia felis, a ultrices magna justo in quam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Donec at felis. Curabitur risus lacus, consectetur ut, semper at, vestibulum vel, libero. Ut vel augue id mi molestie gravida. Curabitur dui arcu, blandit at, blandit sed, venenatis semper, nibh. Fusce arcu. Aliquam molestie, lectus sit amet suscipit vestibulum, lacus nisl imperdiet tortor, eu euismod ipsum sem ac dolor. Suspendisse potenti. Proin dignissim metus in mauris. Nunc et enim at eros varius fringilla. Suspendisse velit lectus, accumsan vitae, pretium ac, vehicula eu, eros. Ut tempus scelerisque turpis.
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LOREM IPSUM DOLOR!
Account:
Password:
The Home page would welcome all and be accessible to anyone on the Internet. You can create as many “open” content pages as desired, including things like News & Events, etc. On the home page we’d want to have a “call to action” to encourage visitors to join the community.
“One-click” buttons are provided for the member to post his/her page to Digg, Del.iciou.us, Yahoo, Facebook, etc. for viral pass-along / marketing.
⌘Contact UsPrivacy Policy
Which will you own some day?
Ethanol
Natural gas
Electric
Hybrid
Biodiesel
Hydrogen
22%
64%
84%
92%
73%
37%
Please log in to participate
FUTURE TECH!Lorem ipsum dolor sit amet, consectetur adipiscing >>>
2Proprietary and Confidential GLOBALPARK INC. 2009
JOIN THE GREEN CAR CLUB
Account:
Password:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh.
Email Address:
Email Address (confirm):
SUBMIT
Which will you own some day?
Ethanol
Natural gas
Electric
Hybrid
Biodiesel
Hydrogen
22%
64%
84%
92%
73%
37%
Please log in to participate
Joining would begin with an email address. Upon hitting submit, the new member would be routed to a “survey” wherein they can enter more information about themselves. Information collected can then be used as part of their profile / community member page.
⌘HOME
JOIN THE GREEN CAR CLUB
FAQ
FUTURE TECH!Lorem ipsum dolor sit amet, consectetur adipiscing >>>
Contact UsPrivacy Policy
3Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
HELLO, TRACY
Member:
Which will you own some day?
Check all that apply
Ethanol
Natural Gas
Electric
Hybrid
Biodiesel
Hydrogen
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Morbi ac turpis eu dolor sagittis pulvinar. Sed eu eros. Sed lacus sapien, tincidunt ac, laoreet gravida, luctus in, sem. Ut nunc ante, lobortis at, mattis vel, rutrum in, nisi. Pellentesque orci urna, aliquet nec, laoreet ac, euismod vel, massa. Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Sed sem nunc, posuere eu, rutrum vitae, gravida convallis, sapien. Vivamus tincidunt.
LOGOUT
TRACY TOMASSO
SUBMIT
☐☐☐☐
☐☐
“
NEWS & EVENTS
Members are greeted personally upon logging in.
If the member has not already responded to the Quick Poll, they can do so after logging in.
Quick Polls are easily created and managed via Globalpark’s Content Management System (CMS).
Featured Member or other community sidebar content can be easily created and refreshed through the Content Management System.
Members can subscribe to News & Events via RSS.
⌘Contact UsPrivacy Policy
“
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!
FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S
4Proprietary and Confidential GLOBALPARK INC. 2009
Which will you own some day?
Ethanol
Natural gas
Electric
Hybrid
Biodiesel
Hydrogen
22%
64%
84%
92%
73%
37%
Please log in to participate
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
TRACY TOMASSO
Member:
Edit My Profile
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
MODEL:
YEAR:
Prius
2009
COLOR: Silver Pine Mica
ENGINE: 1.5L 4-cylinder
OWNED SINCE:Change Photo
2008
MOST MEMORABLE GREEN CAR MOMENT:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.
TRACY’S NOTES
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FRIDAY, MARCH 6, 2009
NEW POST
TGIF!
Members can view and edit their own profile.
Profiles can display data collected during the signup / profiling process.
Members can upload photos.
Members can create blogs that can be shared with other community members.
⌘Contact UsPrivacy Policy
“
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!
FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S
5Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
TRACY TOMASSO
Member:
Edit My Profile
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
MODEL:
YEAR:
COLOR:
ENGINE:
OWNED SINCE:Change Photo
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.
TRACY’S NOTES
THURSDAY, MARCH 12, 2009
POST IT
TITLE:
⌘Contact UsPrivacy Policy
Which will you own some day?
Ethanol
Natural gas
Electric
Hybrid
Biodiesel
Hydrogen
22%
64%
84%
92%
73%
37%
Please log in to participate
“
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!
FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S
Prius
2009
Silver Pine Mica
1.5L 4-cylinder
2008
MOST MEMORABLE GREEN CAR MOMENT:
6Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
Member:
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
Meet and GreetMeet and chat with other hybrid owners and drivers.
Performance & TechGreen need not mean sacrifice
My {Model}Talking about my {Model}...
A Discussion area provides for interaction with other community members.
⌘Contact UsPrivacy Policy
7Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
Member:
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
My PriusTalking about my Prius....
BRadley [3-10-2009] [10:09 AM] new!
I’ve got one of the originals, still runs great!
Post a Reply | Post a Reply (quoting this message)
troberts98 [3-11-2009] [12:22 PM] new!
I’ve got a 2007 and I’m glad I did!
I don’t know if I’d have survived the gas prices of last summer, there would be no money left over to spend on anything else!
Post a Reply | Post a Reply (quoting this message)
sally10 [3-08-2009] [5:30 PM] new!
Ok all, I just drove home in my new red car! It’s my first ever hybrid and I’m so excited! Any tips or words of advice for a brand new owner?
Post a Reply | Post a Reply (quoting this message)
Back to Topics
Clicking a member name will display that member’s profile page and personal blog.
⌘Contact UsPrivacy Policy
8Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
Member:
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
SEARCH CLUB ROSTER
Year: GO
GO-- Please Select --
-- Please Select --
Member Name: GO
Search Community member profiles using key profile data.
⌘Contact UsPrivacy Policy
Energy type:
9Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
Member:
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
SEARCH CLUB ROSTER
Energy type:
Year: GO
GO-- Please Select --
-- Please Select --
Member Name: GO
SEARCH RESULTSYear: 2009
BJamison Smart Passion Cabriolet 2009
Username Model Year
37 Members Found
Shelley10T VW Touareg 2009
Roberts911 Fisker Karma
2009
sally10 Tesla Model S
2009
troberts98 Infiniti Essence 2009
dancoates Ford Fusion 2009
tomassony Cadillac Escalade 2009
whal5jeff BMW 7 Series
2009
betsycal Hyundai 2009
deano23 Durango 2009
1 2 3 4
Search results allow direct linking to member profile pages.
⌘Contact UsPrivacy Policy
10Proprietary and Confidential GLOBALPARK INC. 2009
MY HOME
MY PROFILE
DISCUSS AND SHARE
SEARCH CLUB ROSTER
BRAD JAMISON
Member:
LOGOUT
TRACY TOMASSO
NEWS & EVENTS
MODEL:
YEAR:
Smart Passion Cabriolet
2009
COLOR: Rally Red
ENGINE: 1.0L 3-cylinder
OWNED SINCE: 2009
MOST MEMORABLE GREEN CAR MOMENT:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.
ALL ABOUT ME AND MY CAR
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.
WEDNESDAY, MARCH 11, 2009
FINALLY DRIVING WITH THE TOP DOWN!
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MONDAY, MARCH 9, 2009
SOMEDAY SOON THE WEATHER WILL COOPERATE...
Members can view other members’ profiles and read their personal blogs.
⌘Contact UsPrivacy Policy
Which will you own some day?
Ethanol
Natural gas
Electric
Hybrid
Biodiesel
Hydrogen
22%
64%
84%
92%
73%
37%
Please log in to participate
“
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!
FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S
11Proprietary and Confidential GLOBALPARK INC. 2009
12
My Car and Me
Join the Car Club
Integration with Facebook provides more ways for members to engage with one another and spread the word.
Member photos can be linked into their Facebook profile.
Proprietary and Confidential GLOBALPARK INC. 2009
My Car and Me
Join the Car Club
The application can also link directly to the Green Car Club website to attract new members.
13
and MeTRACY TOMASSOEdit My Profile
MODEL:
YEAR:
COLOR:
ENGINE:
OWNED SINCE:Change Photo
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.
Clicking on the Facebook application might show the member profile information from the Green Car Club, for example.
My Car and Me
Prius
2009
Silver Pine Mica
1.5L 4-cylinder
2008
MOST MEMORABLE GREEN CAR MOMENT:
Proprietary and Confidential GLOBALPARK INC. 2009
14
My Carand Me
Facebook applications are easy to share, and users can be tracked.
My Car and Me Application
Proprietary and Confidential GLOBALPARK INC. 2009