Capturing more followers and fans

By Hisocial.com

1. Capturing more followers and fans

There is no doubt that a higher number of followers helps to have a successful SMM campaign, but we must always keep in mind not just the quantity but also the quality of these followers. Unlike in other aspects of life, size is not everything… In this post. We are going to see how to increase our social base while maintaining its quality,

Focusing the message on the action planIt is important to note that our message should always be targeted at the audience identified in our social roadmap . It is not enough, for example, to put up a few buttons that say “follow us on Facebook or Twitter”. Instead, we must convey the potential advantages of joining us, such as “follow us on Twitter to gain access to exclusive daily offers” or, ” follow us on Facebook to access monthly contest”, or, ” become a fan to access these exclusive products”. We must motivate the visitor and tell them that they will get something special in return for joining our social properties.

Utilizing every means at our disposalEvery business or organization has at its disposal a number of different ways to capture new followers, here are some examples:. The corporate website. The blog. A company newsletter. The e-mail signature

1. Capturing more followers and fans

. Offline publicity (magazines, T.V. etc)

. Industry reports

. Budgets

. Business cards

. Footnotes in presentations, conferences, etc

. Promotional materialAll these offer a way to increase our social base with no further investmentOnline advertising campaignsNaturally, we can further increase our social base through an advertising campaign; I recommend online advertising for three important reasons:. Online campaigns are more cost efficient than their offline counterparts. This is especially true when targeting online users. A major advantage of online advertising sales is its measurability, i.e. the ability to know exactly what we get with our investment.There are many types of online advertising:. Search Engine Optimization. E-mailing

1. Capturing more followers and fans

. Banner Campaigns

. Sponsorship

. Advertising on social networks…With a view to this last point, advertising campaigns on Facebook can be especially useful and offer many advantages when looking to increase our social base. The possibility to characterize the audience we are targeting based on several criteria:geographical, age, interests, etc.

1. Capturing more followers and fans

. Reaching a public that is already on social networks

. The ability to pay only for clicks, not impressions

. If you specifically want to increase your fan base on this social network, it is undoubtedly the most appropriate wayUnfortunately nothing in life is perfect, and depending on the sector, the costs of the campaign can spiral very quickly. Despite this, it is generally a very attractive strategy.Exclusive downloads for followersA very effective tool to increase our social base is to offer exclusive downloads for users if they become our followers and/or that share the message among their friends. This can be done by using specialized platforms such as HisocialTo do this, follow the following steps:. Create original material: images, documents (white papers), songs, videos, etc…. Announce, on your webpage, or through an advertising campaign, what you are offering.. To access it, the user should follow you on Twitter or Facebook, and/or share this message with their social friends.. By doing so, you spread our message easily, and more importantly, make the message viral

1. Capturing more followers and fans

Obviously, the key is to offer material that is of potential interest to your followers. Thereare hundreds of possible examples, and it is key to think through what will be the “hook” in order to ensure success. Some simple examples to illustrate this are:. A B2B business could offer a specific market study, a research paper, an educational manual etc.. A consumer brand could offer screensavers, pictures, icons etc.. A travel site could offer city guides, a guide to choosing the best hotel, tips for planning a trip etc.. A music group could offer an exclusive mp3. Any company, institution or individual could offer a free e-book. A software company could give access to a free trial version of their productsLike I say, there are hundreds of possibilities, the only limit being your imagination.

1. Capturing more followers and fans

Collaboration with other sites in the sectorTo finish this post, but without dwelling on it too much, I want to mention the possibility of getting your social properties published in some of the other places online visited by your target audience. We must avoid spamming at all costs, and instead try to form useful partnerships with the sites we’re going to target. An example of this is to write articles ofinterest in return for displaying a link to your social sites. Some possibilities to achieve this are:. Contribute to other blogs in the sector. Write online reviews. Take part in forums relating to your business sector…

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