What have you done lately to

Introducing the most surprising interactive media system you have ever seen

your customers?

Captivate

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“An altogether different experience” Yahoo News

“It’s re-writing the rule book” London Evening Standard

“The Best of British Ingenuity” Forbes

“Makes you wonder, ‘why didn’t I think of that?’” Smart Planet

“The Next Great Leap In Motion Control” Newsodrome

“Surely it has potential as an Olympic Sport” Alan Hubbard, The Independent

“The next big leap in gaming is here” Buzz 60

One day, all washrooms will look like this … seriously

Captive Media is a world first. Where you’d least expect it

In the image on this page, one of the white objects is a standard porcelain urinal

bowl, as found in around 90% of public washrooms in the UK.

The other is a revolutionary interactive media system, with an HD screen capable

of displaying any digital media to the person standing before it.

That person is – well – a captive audience, who once had nothing to look at but the

wall. And the length of this ‘audience’, according to research published in the UK,

is around 55 seconds – equivalent to two TV advertising spots.

But that isn't the clever part.

The person watching the screen can control what he sees on it.

Not by touching it. But by directing his stream left or right. So he can literally play video games!

Alpine skiing, brick-out, trivia quiz, voting; you decide.

And in a world where people are exposed to hundreds of messages every day, that’s a sure way for you to surprise, delight and

– well – captivate them.

We’ve re-written the rule book on

interactive media.

Unbelievable?

Read on…

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Four years in development, Captive Media is now available to venues in the UK, and, from the second half of 2012, internationally.

Simple to install to your Venue

The system does not require you to remodel your entire washroom. As long as you have space above your existing urinal bowls, Captive Media’s screens are ‘retrofittable’; meaning they require no modification to existing plumbing or bowls. They can simply be added – in most cases in a single morning. It’s like hanging a flat screen TV on the wall at home. And they’re already compatible with 90% of urinals in the UK.

Clean lined and clean living

In operation, the units are entirely contactless, with no physical connection to the bowls below, using ingenious sensing technology to detect the position of the stream. So the user never needs to touch anything – and has something to aim at! Which means the units require, in the words of our customers “minimal cleaning, minimal hassle”.

Hear what venue owners say at www.captive-media.co.uk/venues

Captive Media units look beautiful – so much so that New Design Magazine featured them as a case study. They give any washroom a real lift – which everybody likes – transforming the look and giving the space a modern, high tech feel.

Extremely Rugged

They are also built to last: Industrial PC, LCD screen and Captive Media-patented ‘stream-sensor’ technology are all packed on board an aluminium chassis, encased behind 6mm toughened glass and an acrylic capped ABS casing. They are completely water proof and humidity resistant.

Captive Media installs the units and provides 24 hour help desk support and next day replacement (though it’s been quiet so far)

Which means you can have confidence that while you’re taking care of front of house, Captive Media is running reliably, day after day

Welcome to Captive Media…

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The World’s First Truly Hands- Free Game Controller

When a user approaches, Captive Media flips into gaming mode, using patented technology to detect not only his presence … but the direction of the stream. Algorithms then allow the user to do something simple, but VERY engaging – controlling the screen just by aiming left or right!

Games Games Games

A starter pack of games is already available for Captive Media’s system, with more in the pipeline.

• On The Piste. Speed your way through the snowy mountains and hit penguins on your supercharged snowmobile. Penguins? Up a mountain? Hang on a minute…

• Clever Dick. How Clever is your… trivia knowledge. Answer 10 questions correctly and go to the top of Miss Philips class. Score more and you may be asked to see her afterwards

• Artsplash. An exciting one in development - create your own work of art as you pee. And best of all – email your creation to the one you love! Perfect for Valentines! Well if that doesn’t make her swoon I don’t know what will…

All games are custom-built for

our unique… user interface! And we have learned to make games that are100% intuitive. Guys never read instructions anyway.

All games last as long as you do (about 55 seconds for a male in the UK, in case you were wondering).

Use your mobile to Tweet your score

But the fun doesn’t stop there. To enter your name on the hi-score table – maybe become the night’s ‘Peer of the Realm’ – you’re given a secret code.

Enter that with your smartphone and up come the leaderboards – for that venue tonight, all time, or world-wide? Tweet your score … and a link to explain how you got it!

To see who’s currently atop the Leaderboard, go to our Captive Games website: www.captivegames.co.uk

The World’s No.1 Video Game.

From top: On the Piste, Clever Dick, Artsplash, Leaderboard, entering

scores, Local hero: “Channy”, Cambridge peer of the Realm,

Opeenion Poll

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While a unit is not being played it shows PTV, the world’s first digital washroom media channels!

Captive Media is firstly about fun, and so is PTV Crammed with funny, amazing and beautiful clips – and organised to let you choose whatever will appeal most to your audience.

There are 10 channels to choose from – something for everyone. Except ladies? Well, no - Captive Media also offers screens with PTV in the ladies washrooms - to entertain ladies who queue!

•  PTV Awesomeness – incredible stunts

•  PTV Epic Fails – failures of epic proportions!

•  PTV Eye Candy 4 Boys – supermodels aplenty

•  PTV Randomly Funny – some of our favourite, viral videos

•  PTV Sporting Classics – those memorable sporting moments

•  PTV Favourite Ads – our favourite ads past and present

•  PTV Bad Signs – whoever wrote these wants shooting

– or a job as our scriptwriter

•  PTV Eye Candy 4 Girls - What 100+ girls told us they wanted on screen. Cute men, mostly

•  PTV Tips. Short, practical beauty tips for girls on the go

•  PTV Gossip. Celebrity headlines, streamed by the magic of RSS direct to the ladies room

•  PTV Fashion. You get the idea by now…

•  PTV Loo Tube. One we’re working on and very excited about; a channel which will bring social media into the washroom. Text, upload photos, tweet direct to a virtual cork board on the screen. See your posts appear in real time

Introducing PTV

As the owner of a Captive Media system, you can really start to engage your audience – whether to promote special offers, share news or encourage people to join in elsewhere.

Under the bonnet of the sleek units is a powerful digital signage system, capable of playing any media at any time: photos, posters, or movies

And washrooms turns out to have some real advantages. Most messages try to grab people’s attention when they are doing something else – going from A to B, driving, working, reading or waiting (& on a mobile!). Most are ignored, while others are seen, but detract from the experience … or just intrude. In the washroom people are delighted to have something to occupy them (it’s one of a very few mobile-free zones!) So, they are around four times more likely to remember messages there than on a poster elsewhere.

And of course, everybody goes!

Captive Media will make it easy for you to raise the tone of your in house messages

•  Design and schedule. We’ll do the artwork and put it on the screens for you

•  Tailor your messaging to the time of day. Let people know about just what’s relevant – whether it’s break-time, half-time, lunch-time or home time.

Promote your own messages

And what you want to say on a weekday may be different to the weekend – it can all be scheduled in advance. We can even vary content depending on the weather!

• Get detailed performance analysis. Unlike any other outdoor digital signage, Captive Media records each impact, giving you a weekly count of exactly how many people saw your message. You can link that data to your own, to continually improve your campaigns

• Watch sales grow. And because of where and when they’re seen, they work! In our field trials uptake of promoted items rose by up to 47%. (see case studies brochure)

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What can Captive Media do for your venue? Don’t ask us…ask them

Customers, London

“That is awesome… I would come back

time and time again to play that”

See full video user interviews at

www.captive-media.co.uk/venue-owners

Venue owner: Drew Weatherhead, The Exhibit

“They [the units] will bring people into the venue.

New people – people who otherwise wouldn’t

come”.

“Even though they’ll boost sales and help with

offers, we haven’t put them in for that – we’ve

put them in because they’re fun”

General Manager. Elijah Newcombe. TaBouche “The one thing I was worried about, was the units themselves, as I know how guys can be with games. I honestly thought they wouldn’t last more than a month. But they have lasted - very well. They are minimal hassle, minimal cleaning… they are just there, and they work. They have exceeded my expectations”

Commercial Director, La Raza Ltd: Graham Horner “Corona was our number 2 selling beer, and we put a Corona promotion on [the system] for 8 weeks, and sales went up by 200 bottles a week, which I was not expecting. I expected a small increase but not that amount”

Cocktail Barman: Benn Todd

“The buzz it creates is phenomenal. Even at the

bar you can hear people talking about it, quite

a lot. People come up to me and say, “so

what [score] did you get?!” It basically gives

the bar staff something to talk to the clients

about”

Customer, George, Cambridge “It’s quite a talking point in town. It was mentioned to me, actually, which is why I came down here and tried it for the first time. I think it could get very very big, as it is a bit different – I’ve remembered it massively”

1. Stand Out. Create Buzz!

3. Build Loyalty, !and repeat business!

2. Drive Footfall. Boost Sales!

Benefit The venues which have already installed Captive Media, have experienced tangible business benefits. The statistics below are from research conducted in actual venues

Creating Buzz.

Sample: 170 interviews over 4 months. Game players can tweet their scores. Tweets incorporate the venue’s hash tag – heightening buzz.

Boost Sales. Drive footfall

Figures using venue’s own EPOS data for product promoted over 8 weeks. Similar promotion resulted in 47% sales increase for brand featured

Build Loyalty

Sample: 170 interviews over 4 months. On last night of interviewing, one respondent in four said they were there specifically because of the Captive Media system

81%  

16%  

3%  

Talkability:    97%  tell  friends  

Definitely tell friends May tell friends Would not tell friends

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Cost

When a user approaches, Captive Media flips into gaming mode, using patented technology to detect not only his presence … but the direction of his stream. Algorithms then allow the user to do something simple, but VERY engaging – controlling the screen just by aiming their stream left or right!

Games Games Games

A Starter Pack of games is already available for Captive Media’s system, with more in the pipeline.

• On The Piste. Speed you way through the snowy mountains and avoid the penguins on your supercharged snowmobile. Penguins? Up a mountain? Hang on a minute…

• Clever Dick.

Investment Details

500

700

900

1100

1300

1500

1700

1900

04-Jun 18-Jun 02-Jul 16-Jul 30-Jul 13-Aug 27-Aug

Uni

ts s

old

Week ending

Pre-­‐trial  avg  :  1208  units  

8  week  trial  avg:  1472  units  

22%  

21%  

47%  

32%  

Encouraging  Customers  to  Return  68%  likely  to  return  

Definietely   Maybe   No  

Cost Units are supplied on a purchase or lease rental basis (up to 3 years).

Rates

A monthly service fee covers software licensing, PTV and game updates, remote monitoring & service. Screens are warranted for 1 year, extendable up to 3 years.

Guests have unlimited use of our web-based score-sharing service.

Installation is simple and we will provide remote support and online training videos. It is your responsibility to have the units installed.

Advertising One 10-second advertising slot is permanently allocated for your in-house use. The others are available for sale by Captive Media to mutually agreed 3rd parties, with various revenue sharing options available.

Ad slots can also be acquired for a monthly fee, if you prefer to retain all ad revenues.

An online portal is available for you to upload fresh content and promotions.

Options There are many opportunities to customise the on-screen content to suit the venue’s objectives. Below are some examples, for which we will be happy to provide a detailed quote : •  Dedicated, branded web page with hi-scores

•  Customized & themed games

•  Vouchering to reward hi-scores / loyalty •  Reporting on game usage by timeslots

•  Creation of animated on-screen promotions •  Tailored PTV content

42%  

37%  

21%  

Retain  Customers  on  Site  79%  would  stay  longer  

Definitely stay longer to play

May stay longer to play

Would not stay longer to play

Element   Pricing  

Lease  Rental  rate  per  week    POA    

No.  of  screens  per  venue    2    

Weekly  cost  per  venue    POA    

No.  of  venues    1    

Monthly  cost  per  venue    POA  

Captive Media has been covered by news organizations in over 50 countries, from the BBC to Forbes Magazine. And not just for its novelty. Its patented technology also represents a breakthrough in gaming and in location-based digital media.

In the week of its launch, Captive Media was the most read story on the BBC News website, and over a million people clicked on the story.

Your customers have already heard of our system, and, as we hear every day, they want to know where they can experience it for themselves.

View global coverage of the Captive Media story at www.captive-media.co.uk/media-centre/world-press-coverage/

World Famous

Easy to Install and Fully Supported

  Installation is easy. As easy as mounting a flat panel TV in your home. Captive Media provides a self-service survey, and works with a professional, national IT installer of 33 years standing to ensure you get the best possible on-site service

  Our units are made in the UK to military grade levels of ruggedisation, and humidity resistance. They also have approvals for Europe (CE), North America (FCC) and Japan (VCC).

  They require connection only to a regular power-socket, and an ethernet hub

  Each unit is green, consuming less power than a light bulb

  Once installed, our service package fully supports you. For your ads or messaging, we format & schedule content. For facilities, we provide 24/7 technical support and next-day on-site repairs. And for IT & Legal – we provide all the necessary licences.

Unit  Dimensions   •  297  (min)  336  (max)  mm  width    

•  298  (min)  410  (max)  mm  height  

Weight   •  Approx  3.5  kg  

Power     •  240VAC  35W  supply,  12v  DC  supplied  to  unit    

•  Power  consumpXon  30-­‐50W.    

Data  ConnecXvity   •  Networked  via  Cat  5  cable  connecXon  to  local  Ethernet  hub  

•  Bandwidth  requirements  minimal:  score  upload,  periodic  overnight  updaXng  of  media  files  

Safety     •  EMC  cerXfied  and  CE  marked  

Humidity  Resistance  

•  IP  65  

RuggedisaXon   •  Toughened  Glass  fascia  and  white  acrylic  capped  ABS  case  work  

•  Designed  in  Cambridge.  Engineered  and  Manufactured  in  the  UK  

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Technical data

Captive Media Ltd Hallfield House

Back Lane, Little Waltham Chelmsford, CM3 3LX

CAPTIVE MEDIA

www.captive-media.co.uk enquiries@captive-media.co.uk

captive.media @captive_media

youtube.com/user/captivevideos Linkedin

0208 123 1543

Captive Media Ltd Surprising. Shocking. Amazing.