1. Carey Book Rory CalhounUrban FlemingAmanda Hardie John Peeples

2. Strategic Vision Mission Statement: To be the premier provider of quality products and services, through mutually rewarding relationships with our customers, associates, business partners andthe community.Team Vision and Values:B & B Photography holds respect to a high level of value. All team members will demonstrate respect towards one another, and toward ourfellow classmates and professor. B & B Photography envisions a group project that will be executed withexemplary precision and meet all preset project objectives. 3. SWOT Analysis Entry-Level Warranty Multi-Store ChainsPeriod Online Retailers Multi-Featured Local Camera ShopsWarranty Period Advertising Budget Multi-Featured Models Strength Weakness Europe/Africa &Threat Exchange RatesAsia/Pacific regions hadOpportunity Taxes and Finesthe largest amount ofsales volumes 40% and30% respectively 4. Performance TargetsInvestor ExpectationsYear 12 Results Earnings Per Share: $3.42 Earnings Per Share: $2.34 Return on Equity: 15% Return on Equity: 22.8% Credit Rating: B+ Credit Rating: A Image Rating: 70 Image Rating: 53 Stock Price: $37.58 5. Competitive StrategyEntry-level cameras Our strategy with the Entry-level cameras wasto provide the best value in the variousmarkets. Regions were divided among co-managers toallow more attention and focus on creating amore marketable product in their respectivemarkets. 6. Competitive StrategyMulti-Featured Cameras Our strategy with the Multi-Featured cameraswas very similar to the Entry-Level cameras inthat we wanted to create a high valueproduct, but with added quality in mind. Regions were also distributed among co-managers to allow more attention and focuson creating a more quality product andprovided each market with high value as well. 7. Production Strategy We tried various Product Design strategies to increase P/Q rating on both entrylevel and multi-feature cameras. Prior to beginning the simulation, we researchedConsumer Reports for the top entry level and multi-feature cameras and pricing.Based off that information, entry level MSRP should have been in the ballpark of$476 and multi-feature in the ballpark of $899.99. Year 6 we settled on a specific product design and allowed it to run two years inorder to get a history. According to industry averages at the time, we wereextremely high in core components and too low in brands specific componentsand special utility features. Year 10 we adjusted our core components on both levels as not within industryaverage and results earned us a leap frog award for most improved overall score. Year 12 we adjusted brand specific components as it was the last year ofsimulation and we were hoping for a nice increase finish. However, we wereextremely over on brands specific components compared to industry average onboth levels. 8. Lessons LearnedPay attention to competitorsTrainingA team mustEmployees is ahavekey factor in communication running a to run thecompanyproject smoothly If not managed properly, strengthscan quickly become a weakness