capital entrepreneurs & perblue: starting a company
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The Madison Startup Scene +
Starting and Growing Companies
Forrest Woolworth
COO - PerBlue
Co-Founder – Capital Entrepreneurs
Justin Beck
CEO - PerBlue
Co-Founder – Capital Entrepreneurs
Infect you with the virus of entrepreneurship.
CE companies created 121 full time jobs, 66 part time jobs and raised $23.7 million in funding last year .
•Top City For Young Adults •Leading and Vibrant Tech Hub •Top Place For Young Entrepreneurs
35 Full Time Employees
Our Business Model
+1,800,000 users
Our Revenue
Our Users Our Users
We’re here to talk about Companies
Its all about $$$$ right?
http://youtu.be/Fw6tzjbILpE
http://youtu.be/66l9KgVpwh4
“We don’t build services to make money we make money to build better services.”
Mark Zuckerberg – IPO Letter
$623.5 Billion
Apple’s Growth
$35B in Q3 Profit
Apple’s Revenue by Q
Be Laser Focused
Focus
• 1 Business
• 1 Product
• 1 Type of Customer
• 1 Revenue Model
• 1 Job
Concentrate on Making Money Not Spending It
Bootstrapping Mindset This is the
When you run out of money you are dead.
Keep Personal Operating Expenses Low
Immerse yourself in the space
You become like your friends
Get lots of mentors
• “No mistakes in life, only lessons”
• “Lessons are repeated until learned”
Big Lesson: Knowing people matters
Keep your contacts organized
Macro
Keep your Business Structure Simple
Pitches are critical Practice. Practice. Practice.
Market Segment Analysis - TAM
Research: Be Resourceful
Prioritization.
• Make a List
• Sort it by most important (to you)
• Draw a line
• Cross out everything in the bottom
• Do the top item first. Always.
Top 20% will produce 80% of the value
Disruptive: Products that change your life
Scaling Customer Acquisition
Cost of Customer < LTV of customer
Wish you luck!
[email protected] [email protected] @PerBlue @JustinKBeck