capital campaign presentation campaign presentation.pdf · what is a capital campaign? • a...

Executing aExecuting aCapital Stewardship CampaignCapital Stewardship CampaignIn Your ChurchIn Your Church

Presented by:Presented by:Stephen AndersonStephen AndersonChurch Building and Capital Campaign ConsultantChurch Building and Capital Campaign ConsultantAuthor of Author of Preparing to BuildPreparing to Build and and Abundant GivingAbundant Giving

© 2009 AMI Church Consulting

All Rights Reserved

And God is able to make And God is able to make allall grace abound toward you, grace abound toward you,

that you, that you, alwaysalways having having allall sufficiency in sufficiency in allall things, things, may have an may have an abundanceabundance for for everyevery good workgood work..

2 Corinthians 9:82 Corinthians 9:8

Key Verse

A Biblical Capital CampaignCombines the timeless wisdom of the scriptures with the best practices developed by thousands of churches over the past several decades.

What is a Capital Campaign?What is a Capital Campaign?•• A program wherein GodA program wherein God’’s people come together in financial sacrifice to s people come together in financial sacrifice to

provide funds for a capital project.provide funds for a capital project.

•• A time of spiritual growth and faith building that stirs the heaA time of spiritual growth and faith building that stirs the heart and spirit.rt and spirit.

•• A careful process that results in a 3A careful process that results in a 3--year giving commitment, normally year giving commitment, normally raising between 1raising between 1 and 3 times the churchand 3 times the church’’s current annual receipts in tithes s current annual receipts in tithes and offerings.and offerings.

What is a Capital Campaign?What is a Capital Campaign?•• An effective capital campaign is a carefully choreographed, longAn effective capital campaign is a carefully choreographed, long term term

spiritual event that will encourage joyful and sacrificial givinspiritual event that will encourage joyful and sacrificial giving.g.

•• A capital campaign is based on proven best practices and the WorA capital campaign is based on proven best practices and the Word of d of God.God.

•• A capital campaign is NOT the pastor preaching on money for a weA capital campaign is NOT the pastor preaching on money for a week or ek or two and then making an appeal from the pulpit.two and then making an appeal from the pulpit.

•• A proper capital campaign is NOT comprised of trickery, guilt laA proper capital campaign is NOT comprised of trickery, guilt laying, ying, confrontation, or heavy handed practices.confrontation, or heavy handed practices.

Is a Capital Campaign Biblical?Is a Capital Campaign Biblical?YES! YES!

The biblical basis & historical precedent for what today we callThe biblical basis & historical precedent for what today we call a capital a capital campaign is found in:campaign is found in:

–– Moses building the tent of the tabernacle.Moses building the tent of the tabernacle.•• Exodus Chapters 25, 35, & 36Exodus Chapters 25, 35, & 36

–– David preparing to build the temple.David preparing to build the temple.•• 1 Chronicles 29:21 Chronicles 29:2--99

–– The rebuilding of the temple and JerusalemThe rebuilding of the temple and Jerusalem’’s walls.s walls.•• Ezra, Nehemiah & HaggaiEzra, Nehemiah & Haggai

Goals of a Biblical Capital CampaignGoals of a Biblical Capital Campaign

•• To provide understanding that a kingdom need exists and how God To provide understanding that a kingdom need exists and how God provides for kingdom needs to be met through His people.provides for kingdom needs to be met through His people.

•• To clearly communicate the intellectual facts, emotional excitemTo clearly communicate the intellectual facts, emotional excitement, and ent, and spiritual wisdom to the church congregation.spiritual wisdom to the church congregation.

•• To facilitate spiritual growth through preaching, teaching, & prTo facilitate spiritual growth through preaching, teaching, & prayer.ayer.

•• To see GodTo see God’’s promises with respect to giving, worked out in the lives of s promises with respect to giving, worked out in the lives of your congregation.your congregation.

Goals of a Biblical Capital CampaignGoals of a Biblical Capital Campaign

•• To communicate the doctrine of biblical stewardship in a clear aTo communicate the doctrine of biblical stewardship in a clear and nd compelling manner.compelling manner.

•• To encourage the transformation of intellectual knowledge into fTo encourage the transformation of intellectual knowledge into faith in aith in action.action.

•• To ask people to respond according to how they believe God has cTo ask people to respond according to how they believe God has called alled them to respond in faith.them to respond in faith.

•• To bring glory to God.To bring glory to God.

Major ComponentsMajor Components

• Compelling Vision • Clear Communication• Biblical Instruction• Prayer and Fasting• Modeling by Leaders• Sacrificial Giving• Follow-up

A MultiA Multi--Faceted ApproachFaceted Approach

Spiritual Rational

EmotionalA successful campaign must address all three aspects of man.

4 Keys to Success4 Keys to Success•• Key #1 Key #1 -- CommunicationCommunication

–– Your communication must be clear, concise, compelling, and Your communication must be clear, concise, compelling, and consistent. consistent.

–– Clear communications brings understanding, answers questions, Clear communications brings understanding, answers questions, promotes excitement and unity. promotes excitement and unity.

–– It is important to use multiple channels of communication over aIt is important to use multiple channels of communication over afixed period of time to insure the message is fully communicatedfixed period of time to insure the message is fully communicated..

4 Keys to Success4 Keys to Success•• Key #2 Key #2 -- PrayerPrayer

–– Ultimately, it is not fancy words or attractive communication Ultimately, it is not fancy words or attractive communication materials that will make your campaign a success, it is the materials that will make your campaign a success, it is the movement of the Holy Spirit in people's lives exhorting them to movement of the Holy Spirit in people's lives exhorting them to make the appropriate faith response. make the appropriate faith response.

–– By teaching biblical stewardship principles and bathing the By teaching biblical stewardship principles and bathing the campaign in prayer, our will is brought into alignment with God'campaign in prayer, our will is brought into alignment with God's s desire.desire.

4 Keys to Success4 Keys to Success•• Key #3 Key #3 -- Leadership by ExampleLeadership by Example

–– People will not follow where leaders do not lead. People will not follow where leaders do not lead.

–– See the example of King David in 1 Chronicles 29:2See the example of King David in 1 Chronicles 29:2--9.9.

–– Church staff, capital campaign team members, and others need to Church staff, capital campaign team members, and others need to give their testimony and model stewardship principles.give their testimony and model stewardship principles.

4 Keys to Success4 Keys to Success•• Key #4 Key #4 -- InvolvementInvolvement

–– The more of the congregation involved in the various aspects of The more of the congregation involved in the various aspects of your campaign, the more likely your campaign will be successful.your campaign, the more likely your campaign will be successful.

–– Involvement produces ownership, ownership produces Involvement produces ownership, ownership produces responsibility, and responsibility spurs financial support. responsibility, and responsibility spurs financial support.

–– Successful campaigns significant percentage of the congregation Successful campaigns significant percentage of the congregation serving in some aspect of in the execution of the campaign.serving in some aspect of in the execution of the campaign.

Capital Campaign Capital Campaign –– 5 Phases5 Phases

I. Planning & Recruiting I. Planning & Recruiting 3 weeks 3 weeks -- 3 months3 months(6 weeks typical)(6 weeks typical)

II. Equipping & Preparation II. Equipping & Preparation 5 5 -- 10 weeks10 weeks(9 weeks typical)(9 weeks typical)

III. Public Phase III. Public Phase 66--7 weeks7 weeks(7 weeks typical) Elapsed Time 14 to 22+ weeks(7 weeks typical) Elapsed Time 14 to 22+ weeks

IV. Receiving Commitments IV. Receiving Commitments 1 to 3 weeks1 to 3 weeks

V. Collection & FollowV. Collection & Follow--upup Typically 3 yearsTypically 3 years

Start Early. The optimum timeline for phases 1-3 is approximately 23 weeks.


•• Phase 1 Phase 1 -- Planning & RecruitingPlanning & Recruiting

–– This phase can take from 3 weeks to 3 months, depending on size This phase can take from 3 weeks to 3 months, depending on size of of congregation, method of church governance, availability of staffcongregation, method of church governance, availability of staff, and , and other events on the church calendar. other events on the church calendar.

–– In this phase a general timeline is established, a director and In this phase a general timeline is established, a director and executive executive committee members are considered and recruited based on job committee members are considered and recruited based on job descriptions and gifting. Recruitment of workers for the varioudescriptions and gifting. Recruitment of workers for the various s committees begins during this phase.committees begins during this phase.


•• Phase 2 Phase 2 -- Equipping & PreparationEquipping & Preparation

–– This phase can last from 5 to 10 weeks, or possibly even longer.This phase can last from 5 to 10 weeks, or possibly even longer. The The longer the time frame for completion, the less intense the efforlonger the time frame for completion, the less intense the effort, and t, and better are the results.better are the results.

–– It is during this phase that recruitment for workers for the teaIt is during this phase that recruitment for workers for the teams is ms is completed, training for the capital campaign committee is completed, training for the capital campaign committee is accomplished, and much of the accomplished, and much of the ““behind the scenesbehind the scenes”” background background work is accomplished.work is accomplished.


•• Phase 3 Phase 3 -- Public PhasePublic Phase

–– It is this public phase most people think of when they speak of It is this public phase most people think of when they speak of a a capital campaign. This phase typically will last 6 or 7 weeks, capital campaign. This phase typically will last 6 or 7 weeks, depending on the size of the congregation. This phase is criticdepending on the size of the congregation. This phase is critical and al and should not be significantly shortened.should not be significantly shortened.

–– The goals of this phase are to clearly communicate the need, cleThe goals of this phase are to clearly communicate the need, clearly arly teach and model stewardship, and for everyone to prayerfully teach and model stewardship, and for everyone to prayerfully consider how the Lord would have them contribute to the campaignconsider how the Lord would have them contribute to the campaign..


•• Phase 4 Phase 4 -- WrapWrap--up Phaseup Phase

–– This phase will last from 1 to 3 weeks depending on size of This phase will last from 1 to 3 weeks depending on size of congregation and method of collecting pledges. congregation and method of collecting pledges.

–– The major goals are: to have a celebration Sunday to give thanksThe major goals are: to have a celebration Sunday to give thanks and and glory to God, collect any remaining pledges, provide a final totglory to God, collect any remaining pledges, provide a final total to al to the church, send thank you letters, and to acknowledge and thankthe church, send thank you letters, and to acknowledge and thankworkers.workers.


•• Phase 5 Phase 5 -- Collection & FollowCollection & Follow--upup

–– This phase consists of the tasks of collecting the gifts pledgedThis phase consists of the tasks of collecting the gifts pledged, , providing regular statements to members for pledges received, providing regular statements to members for pledges received, making regular reports to the congregation on pledge receipts, amaking regular reports to the congregation on pledge receipts, and nd integrating new members into the program.integrating new members into the program.

–– Periodic statements and events to Periodic statements and events to ““keep it freshkeep it fresh”” are planned for the are planned for the whole 3whole 3--year giving period.year giving period.

What To ExpectWhat To Expect•• An increased spirit of unity and support in the body.An increased spirit of unity and support in the body.

•• Personal spiritual growth in your members.Personal spiritual growth in your members.

•• An increase in regular tithes & offerings.An increase in regular tithes & offerings.

•• Increased unity and sense of purpose.Increased unity and sense of purpose.

•• Gifts & commitments equaling, on average, twice the churchGifts & commitments equaling, on average, twice the church’’s s current annual regular tithes & offerings, above and beyond current annual regular tithes & offerings, above and beyond regular giving.regular giving.

FAQ & CommentsFAQ & Comments•• Why Hire A ConsultantWhy Hire A Consultant

•• On average churches that do not use a consultant typically raiseOn average churches that do not use a consultant typically raise ½½ or or less, than if they had used professional assistance.less, than if they had used professional assistance.

•• A consultant provides the proven best practices developed by othA consultant provides the proven best practices developed by other er churches in their capital campaigns, and as importantly, the churches in their capital campaigns, and as importantly, the experience in effectively implementing those practices.experience in effectively implementing those practices.

•• A consultant will help insure the best results both spiritually A consultant will help insure the best results both spiritually and and financially.financially.

FAQ & CommentsFAQ & Comments•• Why Hire A ConsultantWhy Hire A Consultant

•• Just because you read the manual on the plane does not make you Just because you read the manual on the plane does not make you a a pilotpilot. Solomon was the wisest man ever, however, when he began to . Solomon was the wisest man ever, however, when he began to build the temple, the first thing he sought was a man skilled inbuild the temple, the first thing he sought was a man skilled in the art the art of building. Solomon realized that knowledge alone, even his of building. Solomon realized that knowledge alone, even his unsurpassed wisdom, was no replacement for experience.unsurpassed wisdom, was no replacement for experience.

FAQ & CommentsFAQ & Comments•• II’’ve Heard Bad Things About Capital Campaignsve Heard Bad Things About Capital Campaigns

•• TheyThey’’re pushy and invasive.re pushy and invasive.

•• ItIt’’s all about the money.s all about the money.

•• Our Consultant didnOur Consultant didn’’t do much.t do much.

•• While it may be true that a church or consultant may have While it may be true that a church or consultant may have done it poorly, it should not deter you from doing it correctly.done it poorly, it should not deter you from doing it correctly.Our church client references should put these concerns to rest.Our church client references should put these concerns to rest.

FAQ & CommentsFAQ & Comments•• Should We Run A Capital Campaign In This Economy?Should We Run A Capital Campaign In This Economy?

•• YES!YES! If you have the need, and you believe God has called you to If you have the need, and you believe God has called you to build, then the economy is not a deciding factor; God is bigger build, then the economy is not a deciding factor; God is bigger than than the economic situation.the economic situation.

•• From the fall of 2008 through the fall of 2009, our capital campFrom the fall of 2008 through the fall of 2009, our capital campaign aign clients averaged campaign gifts and receipts that were 2x their clients averaged campaign gifts and receipts that were 2x their annual annual tithes and offerings. This was in the midst of the worst part oftithes and offerings. This was in the midst of the worst part of the the current economic crisis.current economic crisis.

Post Campaign CommentsPost Campaign Comments•• ““I never thought we could raise this much money.I never thought we could raise this much money.””

•• ““The spirit in our church is so sweet and the people are very excThe spirit in our church is so sweet and the people are very excited.ited.””

•• ““It was a blessing to see others step up and run this instead of It was a blessing to see others step up and run this instead of me (the me (the Sr. Pastor).Sr. Pastor).””

•• ““It was the most unifying thing weIt was the most unifying thing we’’ve done in the life of our church.ve done in the life of our church.””

•• ““It was amazing to see how our church responded.It was amazing to see how our church responded.””

•• ““I never really believed we could raise this much moneyI never really believed we could raise this much money””

Campaign Consulting Delivery MethodsCampaign Consulting Delivery Methods

•• Traditional methodsTraditional methods are the most expensive and involve a lot of are the most expensive and involve a lot of onon--site time by the consultant.site time by the consultant.

•• One or twoOne or two--day seminarsday seminars may provide a degree of may provide a degree of understanding, but lack sufficient detail, personalization (a grunderstanding, but lack sufficient detail, personalization (a group oup environment), are off site, and often provide inadequate longenvironment), are off site, and often provide inadequate long--term support. term support.

•• Buying a book or tapeBuying a book or tape may or may not provide good may or may not provide good information, but does not provide the experienced coaching to information, but does not provide the experienced coaching to help adapt the process to your unique culture or circumstances.help adapt the process to your unique culture or circumstances.

Campaign Consulting Delivery MethodsCampaign Consulting Delivery Methods

•• A Hybrid ModelA Hybrid Model•• The hybrid model incorporates the best of all methods and providThe hybrid model incorporates the best of all methods and provides es

results on par with or better than other delivery methods.results on par with or better than other delivery methods.

•• A hybrid model provides a very high level of documentation and A hybrid model provides a very high level of documentation and campaign resources. campaign resources.

•• A hybrid model also provides you a Consultant or Campaign Coach A hybrid model also provides you a Consultant or Campaign Coach to to provide that invaluable experience. provide that invaluable experience.

•• A hybrid model can also provide your church with price and serviA hybrid model can also provide your church with price and service ce options appropriate to meet your specific need and budget.options appropriate to meet your specific need and budget.

Our Consulting Delivery MethodOur Consulting Delivery Method•• Proven Results Using a Proven ProcessProven Results Using a Proven Process

–– A hybrid solution provides equivalent or superior results to othA hybrid solution provides equivalent or superior results to other er programs costing much more.programs costing much more.

•• Lower CostLower Cost–– A hybrid solution provides equivalent results at a lower cost thA hybrid solution provides equivalent results at a lower cost than an

historic delivery methods.historic delivery methods.

•• A Philosophy of EmpowermentA Philosophy of Empowerment–– Instead of getting a fish, learn how to fish.Instead of getting a fish, learn how to fish.–– A repeatable process A repeatable process -- use it over and over.use it over and over.–– Choose from multiple levels of onChoose from multiple levels of on--site support.site support.

Our PhilosophyOur Philosophy•• You should have professional assistance in this important You should have professional assistance in this important

endeavor.endeavor.–– Capital campaign firms have traditionally charged a great Capital campaign firms have traditionally charged a great dealofdealof

money for traditional delivery methods that have changed little money for traditional delivery methods that have changed little in the in the past 30 years. More costpast 30 years. More cost--effective methods now exist.effective methods now exist.

–– You should have options to pay only for the level of onYou should have options to pay only for the level of on--site support site support you need or desire.you need or desire.

–– The stakes are high. It is too big and too important of a procesThe stakes are high. It is too big and too important of a process to do s to do poorly.poorly.

Our PhilosophyOur Philosophy–– Results are less dependent on Results are less dependent on ““face timeface time”” with the consultant, and with the consultant, and

more dependent on getting the information you need. more dependent on getting the information you need. How many How many questions can you think of that can be answered across a table, questions can you think of that can be answered across a table, but not across a but not across a phone line?phone line?

–– The The ““processprocess”” can be packaged with enough information, and can be packaged with enough information, and offered with a level of support that will meet your churchoffered with a level of support that will meet your church’’s unique s unique needs.needs.

–– There is an old saying, There is an old saying, ““I don't want a cow, I want the milk!I don't want a cow, I want the milk!”” A A hybrid model allows to you to hybrid model allows to you to ““get the milk.get the milk.””

Our Prayer For Your ChurchOur Prayer For Your Church

““Now He that supplies seed to the sower and bread Now He that supplies seed to the sower and bread

for eating, may He supply and multiply your seed for eating, may He supply and multiply your seed and increase the fruits of your righteousnessand increase the fruits of your righteousness””

2 Corinthians 9:102 Corinthians 9:10

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